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PMA 2000

AN IMAGING RESOURCE SPECIAL REPORT

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Adobe Three-peats Software Honors at PMA

LAS VEGAS -- Adobe Systems Incorporated announced today that three Adobe digital imaging products received top industry recognition in the esteemed Excellence in Imaging Awards for the third year in a row. Adobe® Photoshop® 5.5 captured the title of Best Professional Imaging Editing Software in the annual awards ceremony, which honors the best in digital imaging technologies. Adobe ActiveShare® and ActiveShare.com, a complete Web and software solution for sharing photos, won the title of Best Digital Imaging Site or Service. Adobe PhotoDeluxe® 3.0 was a finalist in the category of Best Consumer Image Editing Software.

The Third Annual Excellence in Imaging Awards are co-sponsored by DigitalFocus, publishers of a leading digital imaging newsletter and Popular Science magazine, the world's largest science and technology magazine. The highly coveted awards ceremony is an integral part of DigitalFocus 2000, the premier digital imaging technology showcase, held on Feb. 2. The DigitalFocus event is followed by the opening of PMA (Photo Marketing Association) 2000, the leading photo and imaging trade show, on Feb. 3.

Competition among products in each of the 13 categories has increased along with the explosion of interest in digital imaging technology in both consumer and professional markets. Categories span the range of digital imaging, from Best Entry-level Digital Camera to Best Business Color Printer.

"Having several Adobe imaging products win the Excellence in Imaging Awards for the third year in a row underscores Adobe's commitment to innovation in the digital imaging market," said Bruce Chizen, Adobe's executive vice president, worldwide products and marketing. "Adobe's family of digital imaging products will continue to mature and define the digital imaging market."

Award Winners

Raising photo design and production to exhilarating new heights, Adobe Photoshop 5.5 software expands its scope to bring you innovative artistic tools and enhanced Web features, plus the power of Adobe ImageReadyTM 2.0 software for advanced processing of Web graphics. Photoshop is the first integrated toolset for taking images from concept to completion in print and on the Web, maximizing efficiency while creating the finest-quality output in both media. Adobe ActiveShare and ActiveShare.com combine to provide a fun way to easily input photos into your computer, organize and enhance them, and then share them in print, via email, or within a personal online community for family and friends. Adobe PhotoDeluxe Home Edition 4.0 provides easier ways to share photos in email or on the Web, offering new projects with more creative possibilities, and delivering new features for enhancing images.

The Excellence in Imaging Awards, announcing Adobe Photoshop 5.5 and Adobe ActiveShare as best products of 1999, round-out several product awards Adobe has received in the past few months. Adobe After Effects® and Adobe InDesignTM software recently took top honors in their respective categories, Best Digital Video Software and Best Publishing Software at the 15th annual Macworld Editors' Choice Awards early this month. Adobe Systems continued to prove its leadership with ground-breaking software solutions for Web and print publishing, earning five PC Computing Most Valuable Product (MVP) Awards at Fall Comdex in November 99, including Adobe Photoshop 5.5, Adobe Illustrator® 8.0, Adobe InDesign 1.0, Adobe GoLiveTM 4.0 and Adobe Premiere® 5.1.

Copyright © 2000 by Imaging Resource, Inc.

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