2007 Consumer Electronics Show
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Lexar's logo. Click here to visit the Lexar website! PRESS RELEASE: Lexar Introduces Platinum II and Standard Line Secure Digital High Capacity (SDHC) Flash Memory Cards


New Lexar Flash Cards Provide Increased Capacity for Storing Digital Images, Video, and Music

FREMONT, Calif.--(BUSINESS WIRE)--Lexar, a leader in advanced digital media and accessories, announced today that new Secure Digital High Capacity (SDHC™) flash memory cards will be available as part of the company's Platinum II and Standard lines of products. Lexar SDHC cards satisfy market demand for reliable SDHC cards that are ideal for storing and sharing digital images, video, and music and are offered at varying price and performance levels. SDHC cards from both Lexar product lines will be available next month in 4GB capacity, and later this year in 8GB capacity.

"As digital camera resolution continues to increase and capturing video becomes an even greater consumer habit, SDHC cards provide much needed capacity and performance to ensure a superior user experience," said Michael Yang, director of product marketing, Lexar. "We're excited about extending two of our popular product lines to include SDHC-format flash cards and we look forward to improving the digital experience of many who have - or will have - SDHC-enabled devices. Within these two product lines, an ideal SDHC flash card now exists for consumers needing varying price and performance specifications."

Lexar Platinum II SDHC cards will be available next month in 4GB capacity and speed-rated at 60X, capable of a minimum sustained write speed of 9MB per second. (By SDHC specifications, the cards are SDHC Class 6 - providing a minimum sustained write speed of greater than 6MB per second.) Lexar Platinum II SDHC memory cards include the standard edition of Corel® Photo Album™ 6 and a limited lifetime warranty.

Standard Lexar SDHC cards will also be available next month in 4GB capacity. By SDHC specifications, the cards are SDHC Class 2 - providing a minimum sustained write speed of greater than 2MB per second. Standard Lexar SDHC cards include the starter edition of Corel Photo Album 6 and a 5-year limited warranty.

Lexar is providing additional value to both the Platinum II and Standard SDHC flash memory card packages by including an SDHC-enabled card reader that allows for high-speed data transfer from card to destination device.

Lexar Platinum II 4GB SDHC cards and Standard Lexar 4GB SDHC cards will be available in February at a manufacturer's suggested retail price of $99.99 and $79.99, respectively.

About SDHC
SDHC cards are based on the Secure Digital Association's 2.0 specifications, utilizing the FAT32 file system. While the form factor of SDHC cards is identical to that of standard SD cards, SDHC cards are not backwards compatible with standard SD host devices, meaning that SDHC cards cannot be used in standard SD host devices. SDHC cards are specifically designed for use with SDHC-enabled devices, and allow users to leverage the higher capacity offered by the card within those devices.

About Lexar Media, Inc.
Lexar, a subsidiary of Micron Technology, Inc., is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers, and ATA controller technology for the digital photography, consumer electronics, industrial, and communications markets. Lexar also sells memory cards under the Kodak brand.

About Micron Technology, Inc.
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAMs, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

Lexar and the Lexar logo are trademarks of Lexar Media, Inc. Micron is a trademark of Micron Technology, Inc. Corel and Photo Album are trademarks of Corel Corporation and/or its subsidiaries. All other brand or product names are trademarks or registered trademarks of their respective holders.


(First posted on Tuesday, January 9, 2007 at 12:40 EST)

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