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Casio's EXILIM CARD EX-S770 digital camera. Courtesy of Casio, with modifications by Michael R. Tomkins. Casio announces EXILIM CARD EX-S770
By Michael R. Tomkins, The Imaging Resource
(Tuesday, August 8, 2006 - 09:00 EDT)

In its final announcement of the day, consumer electronics company Casio has unveiled a new ultracompact digital camera that continues in the footsteps of its past "EXILIM CARD" series models.

The Casio EXILIM CARD EX-S770 combines a 1/2.5" CCD imager with seven megapixels and an EXILIM-branded 3x optical zoom lens with a fairly standard 38 - 114mm equivalent focal range. There's no optical viewfinder, but a 2.8" LCD display with a higher than average 230,400 pixels dominates the camera's rear panel. With the lens retracted, the Casio S770's smooth, clean lines and ultracompact 17mm thick body should prove friendly for storing in a pocket. Images are stored on Secure Digital / MultiMediaCards, or in 6.0MB of internal memory. As well as regular SD / MMC cards, the Casio EXILIM EX-S770 has support for the new SDHC (Secure Digital High Capacity) standard, which extends the maximum flash card capacity to a theoretical 32GB (4GB cards being the largest at the time of this writing), with sustained transfer rates of up to six megabytes per second.

The Casio EX-S770 has an impressive 34 scene modes, dubbed "Best Shot" modes in Casio parlance, such as an eBay mode that captures images at reduced resolution with auto macro focusing. The Exilim S770 also has some more unusual features - including a wide aspect-ratio movie mode, the ability to use the included software to convert documents on your PC to JPEG format for viewing on the camera's large (by digicam standard, anyway) LCD display, plus a Rapid Flash mode that allows three flash shots to be captured in a single second, the trade-off being that flash range is roughly halved.

The Casio Exilim EX-S770 will ship in the USA this September, priced at $380.

Casio EXILIM CARD EX-S770
Casio's EXILIM CARD EX-S770 digital camera. Courtesy of Casio, with modifications by Michael R. Tomkins. Click for a bigger picture!
General
Camera Type Ultra Compact
Manufacturer Casio
Model Number EX-S770
Dimensions 3.7 x 2.4 x 0.7"
95.0 x 61.0 x 17.0mm
Weight 127.0 g
4.4 oz
Planned Price $379.99
Planned Availability Sep 2006
Image Capture
Sensor Type 1/2.5" CCD
7.41 megapixels (total)
7.20 megapixels (effective)
Aspect Ratio 4:3, 16:9
Image Dimensions 3072 x 2304 (7.1 megapixels)3072 x 2048 (6.3 megapixels)3072 x 1728 (5.3 megapixels)2560 x 1920 (4.9 megapixels)2048 x 1536 (3.1 megapixels)1600 x 1200 (1.9 megapixels)640 x 480 (0.3 megapixels)
Image Preview / Review
Viewfinder No
LCD 2.8", 230,400 pixels
Lens
Lens Type EXILIM Optical
3x optical zoom
Image Stabilization No
Focal Length 6.2 - 18.6mm (actual)
38 - 114mm (35mm equivalent)
Aperture Range f/2.7 (wide) / f/5.2 (tele) - f/???
Focusing System Contrast detection, spot / multi with AF assist lamp
Manual Focus possible (0) steps
Focusing Range Normal: 16" - infinity (40 cm - infinity)
Macro: 6.1" - 20" (15 cm - 50 cm)
Exposure
ISO Sensitivity Auto, 50, 100, 200, 400, 800* (Anti Shake / High Sensitivity mode)
Shutter Speed 4 - 1/2000 second
Exposure Modes Program
Metering Modes Multi-pattern, center weighted, spot by imaging element
Exposure Compensation +/- 2.0EV in 1/3EV increments
White Balance Image Sensor - Auto, 6 presets, manual, Manual
Internal Flash Modes: Auto, On, Off, Soft Flash, Red Eye Reduction
Range: Wide: 15 cm to 3.9 m; Tele: 40 cm to 2.0 m
Creative
Scene Modes 34 "Best Shot" scene modes
Digital Zoom 4x
Self Timer Yes, 2 or 10 seconds
Movie Format AVI (MPEG-4) with audio
640x480 and 704x384
Max. frame-rate: 30 frames per second
Storage
Recording Medium SD/MMC, Built-in, SDHC
File System Complies with Design Rule for Camera File System (DCF)
File Format JPEG (EXIF 2.2)
Connectivity
Video Yes
Computer USB 2.0 High Speed
Other Camera Cradle
Power
Battery Type Lithium Ion rechargeable
Battery Form Factor Proprietary NP-20
Product Bundle
Battery / Charger Proprietary NP-20 Lithium Ion rechargeable battery and charger
Flash Memory 6.0MB built-in memory
Other
Digital Print Order Format (DPOF) compliant Yes
Internal Microphone Yes
Internal Speaker Yes
Remote Control No
More Photos
Casio's EXILIM CARD EX-S770 digital camera. Courtesy of Casio, with modifications by Michael R. Tomkins. Click for a bigger picture!
Casio's EXILIM CARD EX-S770 digital camera. Courtesy of Casio, with modifications by Michael R. Tomkins. Click for a bigger picture!
Casio's EXILIM CARD EX-S770 digital camera. Courtesy of Casio, with modifications by Michael R. Tomkins. Click for a bigger picture!
Casio's EXILIM CARD EX-S770 digital camera. Courtesy of Casio, with modifications by Michael R. Tomkins. Click for a bigger picture!
Casio's EXILIM CARD EX-S770 digital camera. Courtesy of Casio, with modifications by Michael R. Tomkins. Click for a bigger picture!
Casio's EXILIM CARD EX-S770 digital camera. Courtesy of Casio, with modifications by Michael R. Tomkins. Click for a bigger picture!
Casio's EXILIM CARD EX-S770 digital camera. Courtesy of Casio, with modifications by Michael R. Tomkins. Click for a bigger picture!
Casio's EXILIM CARD EX-S770 digital camera. Courtesy of Casio, with modifications by Michael R. Tomkins. Click for a bigger picture!
Casio's EXILIM CARD EX-S770 digital camera. Courtesy of Casio, with modifications by Michael R. Tomkins. Click for a bigger picture!
Casio's EXILIM CARD EX-S770 digital camera. Courtesy of Casio, with modifications by Michael R. Tomkins. Click for a bigger picture!
Casio's EXILIM CARD EX-S770 digital camera. Courtesy of Casio, with modifications by Michael R. Tomkins. Click for a bigger picture!
 

Original Source Press Release:

CASIO INTRODUCES EXILIMŽ CARD EX-S770 ULTRA-SLIM DIGITAL CAMERA WITH WIDE-SCREEN LCD

Features Wide-Aspect Movie Recording and Data Storage Function

DOVER, NJ, August 8, 2006 — Casio, Inc. and its parent company, Casio Computer Co., Ltd., announced today the release of the EXILIM® Card EX-S770. This latest addition to the stylish EXILIM digital camera series is a powerful digital camera packed with advanced functions.

The attractive EX-S770 shoots 7.2-megapixel still images and records high-quality movies in MPEG-4 format. In addition, it features Casio’s Super Bright 2.8-inch wide-screen LCD but still retains the ultra-slim card size of its predecessors. Its impressive wide-screen display employs a 230,000-pixel LCD that clearly displays images and information down to the smallest detail, and boasts a maximum brightness of around 1100cd/m2—more than bright enough to see outdoors on a sunny day. Casio has also added new functions to make the most of the EX-S770’s new wide screen.

The high-quality stainless steel body of the EX-S770 is the epitome of design elegance and ensures ease of operation as well, while maintaining all the slimness and beauty the EXILIM Card line is renowned for. The EXILIM Card EX-S770 is available in three exiting colors: silver, blazing red, and graphite blue.

New Functions

  • Wide-Aspect movies
    In addition to high-quality, VGA-size movies in MPEG-4 format, the EX-S770 can record 16:9 aspect ratio movies compatible with wide-screen TVs, which are growing in popularity. The camera records impressive movies with a simple press of the movie button. There is no need to change modes. It also features an electronic anti-shake function that delivers beautiful movies by minimizing blur from shaky hands.
  • Data Storage function
    The included DATA TRANSPORT software enables computer data — including business documents, e-mail, and Web pages — to be automatically converted to JPEG format and transferred to the camera. For instance, tourist attractions and maps that users have looked up on the internet can be viewed on the camera’s LCD, eliminating the need to carry around a guidebook. The camera also includes Photo Transport for transferring stored photos in a PC to the camera.

Key features for superior performance

  • 7.2 million effective pixels; 3X optical zoom
  • Super Bright 2.8-inch wide-screen LCD
  • Anti Shake DSP for reducing photo blur due to shaky hands or moving subjects
  • BEST SHOT modes deliver great photo results simply by selecting one of 35 sample images to represent the current photo scene

Exclusive to the Casio EXILIM line of digital cameras in the U.S., is the eBay® Best Shot mode. The eBay Best Shot mode is the 22nd of 34 Best Shot Modes in the EX-S770. eBay Best Shot takes photos at a size that is image optimized for display on eBay, allowing picture takers to more quickly and easily create photos for selling items on eBay. eBay Best Shot mode also includes Auto Macro, an ideal setting for capturing images of small items such as jewelry, tags, etc., thus automatically adjusting the focus from acquiring fine details in close up shots to capturing large items from a distance. eBay Best Shot mode allows users to capture optimized images at an ideal size for eBay.

“We are very proud of the strides we have taken with the new EX-S770 digital camera,” said Bill Heuer, Senior Vice President of Sales for Casio’s Digital Imaging Division. “The EX-S770’s new functions enhance photo taking and allow consumers to upload data from from their computer right to the camera”, he continued.

The EX-S770 has a suggested retail price of $379.99 and will be available at retail in September.

EXILIM is a registered trademark of Casio Computer Co., Ltd. Microsoft, Windows and the Windows logo are registered trademarks or trademarks of U.S.-based Microsoft Corporation in the United States and other countries. eBay and the eBay logo are registered trademarks of eBay, Inc. Any other company or product names are registered trademarks or trademarks of those companies.

Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com

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