Photokina 2006 Show
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Apple Releases Aperture 1.5


Major Update Adds Open Library Option and Extends Workflow

PHOTOKINA 2006, COLOGNE, Germany -- September 25, 2006 -- Apple today released Aperture 1.5, a major update to the all-in-one post production tool for photographers that delivers enhancements across each phase of the entire workflow. Aperture 1.5 delivers a powerful new open library, seamless iLife '06 and iWork '06 integration, XMP metadata support, powerful new adjustment tools and an export API that makes it easy to extend the Aperture workflow to third party applications and services.

"Aperture has given photographers around the globe the confidence to work in exciting new ways," said Rob Schoeben, Apple's vice president of Applications Product Marketing. "Now with Aperture 1.5, we've opened the library and extended the workflow to provide a solution that is as flexible as it is powerful."

Managing RAW, JPEG and TIFF images in Aperture 1.5 is incredibly flexible, with a new open library system that allows photographers to store image files wherever they want -- either within the Aperture library itself, or in other disk locations, including external hard drives, CDs or DVDs. Aperture can now generate high-resolution previews of each image so that users can review, rate and organize images as well as perform slideshows -- even when the master images are offline. The previews, which can be generated at a range of size and quality levels, make it possible for photographers to keep their original images safely stored on a desktop system at home or in the studio, while still being able to take a compact version of their entire photographic library on the road using a MacBook or MacBook Pro.

"In less than a year, Aperture has become as essential to me as my camera, lens and tripod," said Steve Winter, contributing photographer for National Geographic. "At the end of a day's shoot, it's so easy to find photos in my Aperture library and use these amazing tools like the Light Table to quickly piece something together and figure out what I need to make the story complete."

"Aperture has been a rock for me, and I'm now using it to build an archive of all my professional work -- 25 years' worth," said Bill Frakes, staff photographer for Sports Illustrated. "With everything tagged and organized, including my current projects, I can retrieve any photo I want in a matter of seconds."

Aperture 1.5 is now supported across Apple's full line of Macintosh computers, from Mac mini to Mac Pro, and offers powerful new integration with the iLife '06 suite of digital lifestyle applications and iWork '06 productivity software. The tight integration means that photographers can build complete websites with iWeb, create self-contained slide presentations with Keynote, or produce stunning DVD slideshows with iDVD, all using JPEG versions of photos directly from their Aperture library, which is never more than a click away. Integration also includes syncing to iPod using iTunes 7 and the ability to access and copy Aperture photos from within iPhoto.

Aperture 1.5 dramatically streamlines the process of adding metadata to photo shoots with new pre-filled IPTC Metadata Presets. Captions, credits and other critical metadata that photographers rely on can be added on import automatically or via a batch process at any point in the workflow. Another major enhancement to metadata support within Aperture is the ability to export RAW images with IPTC data stored in XMP sidecar files for easy use with other applications like Adobe Photoshop and even the ability to generate XMP files automatically through AppleScript.

Powerful new adjustment options in Aperture 1.5 include a sophisticated luminance-based Edge Sharpen filter for extremely high-quality sharpening results and a new Color tool that lets photographers tune the hue, saturation and luminance of specific color ranges within each image. Aperture's popular Loupe magnifier has been dramatically enhanced with a set of onscreen controls, smooth zooming with up to 1600 percent magnification and a new option that enables it to be detached from the cursor while making adjustments. Individual image adjustment settings can now be saved as presets that can be automatically applied through a menu command, so that photographers can quickly and easily make standard adjustments.

An innovative new export API plug-in architecture in Aperture 1.5 allows third party developers to tap into the expanding Aperture user community with plug-ins that seamlessly connect Aperture's workflow to complementary applications and services. Plug-ins from industry leading companies, including Getty Images, iStockphoto, Pictage, Flickr, PhotoShelter, DigitalFusion, Soundslides and Connected Flow, will be demonstrated at photokina 2006. These plug-ins will demonstrate a range of printing, publishing and storage workflows that take advantage of this new architecture.

Pricing & Availability

Aperture 1.5 is available this week in English, French, German and Japanese as a free Software Update to current Aperture 1.0 customers. Aperture 1.5 is available to order for new customers for a suggested retail price of $299 (US) through the Apple Store (www.apple.com), Apple's retail stores and through Apple Authorized Resellers. Full system requirements and more information on Aperture can be found at www.apple.com/aperture.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.


(First posted on Monday, September 25, 2006 at 15:52 EDT)

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