2008 Photokina Tradeshow
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Canon PowerShot A2000 IS digital camera. Courtesy of Canon, with modifications by Zig Weidelich. Canon introduces PowerShot A2000IS!
By Zig Weidelich, The Imaging Resource
(Tuesday, August 26, 2008 - 03:04 EDT)

The Canon PowerShot A2000IS is intended as a replacement for the very popular Canon A720IS that was a sales leader last year.

The new Canon A2000IS has the same 6x optical zoom range (covering focal lengths from 36-216 mm equivalent) as the A720IS did, but bumps up the resolution from 8 to 10 megapixels. - And of course, it offers Canon's excellent IS (Image Stabilization) technology, an especially key feature at longer telephoto focal lengths.

With a 10-megapixel sensor and a 6x optical zoom lens covering a focal length range from 36-216 mm equivalents (a moderate wide angle to moderate telephoto) and a big 3 inch LCD screen on the back, the A2000IS sits at the longer end of the zoom range for consumer digital cameras. One downside of the longer zoom though, is that the Canon A2000IS has no optical viewfinder: The rear-panel LCD is your only option for framing. With the current batch of cameras being introduced in late August, 2008, all Canon digital cameras (all-in-one digicams, that is) now sport Canon's excellent Image Stabilization (IS) technology. Image stabilization is one of the most useful digital camera features, as it can help you capture sharp, blur-free shots even under dim lighting.

Exposure on the Canon PowerShot A2000IS is fully automatic, but the user can tweak it with up to 2.0EV of exposure compensation and four metering modes to handle difficult lighting, including a mode which ties metering (both ambient and flash) as well as white balance to the camera's face detection system. Eleven scene modes and a new super-simple Easy Mode keeps the Canon A2000IS approachable for beginners. The newly improved face-detection system also lets you select and lock onto a single face in a scene, after which the camera will track and focus on that face wherever it moves in the frame. An optional long-exposure mode in the Canon A2000IS lets you set exposure times as long as 15 seconds manually, and a 3.0" LCD display helps you frame your images. The Canon A2000IS derives its power from a pair of AA batteries (so common that you need never worry about running out of power while traveling).

Light, compact, and pocket-friendly, the Canon A2000IS weighs in at just 6.7 ounces (190 g) and measures just 4.0 x 2.5 x 1.3 inches (102 x 64 x 32 mm). The Canon A2000IS is slated to be available in September, 2008, at a suggested retail price of $249.99.


PictBridge Compliant
Canon PowerShot A2000 IS
Canon PowerShot A2000 IS digital camera. Courtesy of Canon, with modifications by Zig Weidelich. Click for a bigger picture!
General
Camera Type Compact
Manufacturer Canon
Model Number A2000 IS
Dimensions 4.0 x 2.5 x 1.3"
101.9 x 63.5 x 31.9mm
Weight 185.0 g
6.5 oz
Planned Price $249.99
Planned Availability 2008
Image Capture
Sensor Type 1/2.3" CCD
10.30 megapixels (total)
10.00 megapixels (effective)
Aspect Ratio 4:3, 16:9
Image Dimensions 3648 x 2736 (10.0 megapixels)
3648 x 2048 (7.5 megapixels)
2816 x 2112 (5.9 megapixels)
2272 x 1704 (3.9 megapixels)
1600 x 1200 (1.9 megapixels)
640 x 480 (0.3 megapixels)
Capture Speed Continuous: 1.3 frames per second
Image Quality 3 levels
Image Preview / Review
Viewfinder No
LCD 3.0", 230,000 pixels
Playback Zoom 10.0x max
Lens
Lens Type Canon Zoom Lens
6x optical zoom
Image Stabilization Yes
Focal Length 6.4 - 38.4mm (actual)
36 - 216mm (35mm equivalent)
Aperture Range f/3.2 (W) - f/5.9 (T)
Focusing System Contrast Detect; 9-point AiAF, Face Detect AF, Single AF point, FlexiZone with AF assist lamp
Manual Focus possible (0) steps
Focusing Range Normal: 20" - infinity (50 cm - infinity)
Macro: 0.4" - 20" (1 cm - 50 cm)
Exposure
ISO Sensitivity Auto, High ISO Auto, 80, 100, 200, 400, 800, 1600, 3200 (*3200 in special scene mode)
Shutter Speed 15 - 1/1600 second
Exposure Modes Program
Metering Modes Evaluative, Center-weighted average, Spot (at center or linked to single AF point), and Face Detect
Exposure Compensation +/- 2.0EV in 1/3EV increments
White Balance Image Sensor - Auto, Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H, Underwater, Custom, Manual
Internal Flash Modes: Auto, Red-eye Reduction, Auto Red-eye Correction, Flash On, Flash Off; FE lock, Slow Synchro
Range: 1.0-11 ft./30cm-3.5m (W), 1.6-6.7 ft./50cm-2.0m (T) (when sensitivity is set to ISO Auto)
Flash Exposure Compensation +/- 2.0EV in 1/3EV increments
Creative
Scene Modes Easy, Portrait, Landscape, Special Scene (Night Scene, Foliage, Snow, Beach, Sunset, Fireworks, Aquarium, ISO 3200), Indoor, Kids & Pets, Night Snapshot
Digital Zoom Up to 4x
Self Timer Yes, 2 ,10 seconds
Movie Format AVI (Motion JPEG) with audio
Storage
Recording Medium SDHC/SD/MMC
File System FAT16, FAT32, complies with Design Rule for Camera File System (DCF)
File Format JPEG (EXIF 2.2)
Connectivity
Video Yes, NTSC / PAL switchable
Computer USB 2.0 High Speed
Power
Battery Type Alkaline disposable or NiMH rechargeable
Battery Form Factor 2 x AA
Product Bundle
Software Canon software suite
Battery / Charger 2 x Alkaline disposable battery
Flash Memory 32.0MB SD card
Other
Digital Print Order Format (DPOF) compliant Yes
Yes
Internal Microphone Yes
Internal Speaker Yes
Tripod Mount Yes
Remote Control No
More Photos
Canon PowerShot A2000 IS digital camera. Courtesy of Canon, with modifications by Zig Weidelich. Click for a bigger picture!
Canon PowerShot A2000 IS digital camera. Courtesy of Canon, with modifications by Zig Weidelich. Click for a bigger picture!
Canon PowerShot A2000 IS digital camera. Courtesy of Canon, with modifications by Zig Weidelich. Click for a bigger picture!
 

Original Source Press Release:

CANON U.S.A. COMBINES SLIM DESIGN AND HIGH-END FEATURES IN ITS REVAMPED A-SERIES AND ULTRA-ZOOM LINE OF DIGITAL CAMERAS

New Models Feature Slimmer, Compact Body and Easy-To-Use Features

LAKE SUCCESS, N.Y., August 26, 2008 - Canon U.S.A., a leader in digital imaging, is expanding its PowerShot line of digital cameras with the announcement of two new additions to its affordable A-series line, and one new ultra-zoom digital camera to its SX-series of ultra-zoom cameras. Sporting a new look, the PowerShot A1000 IS and PowerShot A2000 IS digital cameras combine the robust feature-set consumers have come to expect from Canon's point-and-shoot digital cameras, coupled with a sleek design, giving a slimmer, lighter and more compact body to this camera line. The new PowerShot SX110 IS digital camera offers users all the benefits of a point-and-shoot camera, but with the ultra-zoom optical range needed to capture shots from the orchestra when seated in the balcony.

The Canon PowerShot A1000 IS digital camera features a 10-megapixel resolution, 4x Optical Zoom lens, DIGIC III Image Processor and comes in four stylish, two-toned colors. The PowerShot A2000 IS digital camera also has a 10-megapixel resolution, as well as DIGIC III Image Processor and is equipped with a 6x Optical Zoom lens, and a 3-inch LCD screen. The PowerShot SX110 IS digital camera features a 9-megapixel resolution, DIGIC III Image Processor, 3-inch LCD screen and 10x Optical Zoom lens. All cameras allow for close-up shots for those important occasions where you can't be right on top of the action and a zoom may be required - all with the ease of popping in two AA batteries so a shot is never missed. Each camera is equipped with an optical image stabilized lens to help reduce camera shake, and High ISO Auto which takes into account the subject's movement, which helps to provide crisp and clear images regardless of how far the zoom extends.

Building upon the user-friendly reputation of the PowerShot family, all three cameras feature Easy Mode, which limits camera functions to the basics for simplified operation, creating ease-of-use for even the most entry-level camera owner. Additionally, the cameras are equipped with PictBridge and Canon Direct Print, enabling consumers to print photos anywhere.

"With the new A-Series cameras, users don't have to sacrifice cutting-edge technology for innovative style, or ease-of-use" said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "These cameras include the best technology Canon has to offer, along with colorful and unique designs that pack today's lifestyle trends into an affordable, compact digital camera. Additionally, the new SX camera is the ultimate in compact functionality. This camera will meet the technology needs of beginners and photo enthusiasts alike."

Advancing the A - PowerShot A1000 IS and A2000 IS Digital Cameras
The new PowerShot A-Series cameras remain perfect for families purchasing their first digital camera, travelers who don't want to worry about charging their batteries while "on-the-go" and new parents looking for an affordable, family-friendly camera that perfectly captures special moments. At the same time, a revamped design also makes these cameras the ultimate choice for the style-conscious consumer. The PowerShot A1000 IS digital camera evokes elegance with its gentle curved grip, and offers the opportunity for individual expression via its four color choices; gray, blue, gold and purple. The two-tone silver PowerShot A2000 IS digital camera features a clean, modern silhouette and a matte finish around key controls for a high-end look and feel.

Ultra Zoom - PowerShot SX110 IS Digital Camera
The new PowerShot SX110 IS digital camera is perfect for the parent trying to capture the winning goal or the outdoorsman trying to capture the perfect sunset. At the same time, this modern-l oking and elegant form, available in both black and silver , is easy to hold and fits snuggly in the palm of your hand. What's more, the 3-inch LCD screen and easy-to-use control dial make capturing and viewing images seamless.

Availability and Pricing
Scheduled to be available in September, the PowerShot A1000 IS and the PowerShot A2000 IS digital cameras will have suggested selling prices of $199.99* and $249.99*, respectively. Also, available at the end of August, the PowerShot SX110 IS digital camera will have a suggested selling price of $299.99*. All cameras include two AA batteries, 32MB SD memory card, USB interface cable, AV cable, wrist strap and Canon's software suite.

New Product Feature Set:

Product Features
PowerShot A1000 IS
PowerShot A2000 IS
PowerShot SX110 IS
Image Processor
DIGIC III
Face Detection Technology
Motion Detection Technology
Red-eye Correction
DIGIC III
Face Detection Technology
Motion Detection Technology
Red-eye Correction
DIGIC III
Face Detection Technology
Motion Detection Technology
Red-eye Correction
Megapixel
10
10
9
Optical Zoom
4x
6x
10x
LCD Screen
2.5"
3.0"
3.0"
Image Stabilization
Optical Image Stabilization
Optical Image Stabilization
Optical Image Stabilization

About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2007†, with global revenues of $39.3 billion, is listed as one of Fortune's Most Admired Companies in America and is on the 2007 BusinessWeek list of "Top 100 Brands." To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/pressroom.

# # #

*Prices are estimated retail prices. Actual selling prices are set by dealers and may vary.
Availability, specifications and prices are subject to change without notice. All referenced product names, and other marks, are trademarks of their respective owners.
† IFI Patent Intelligence Press Release, January 2008

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