2008 Photokina Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Nikon AF-S DX NIKKOR 18-105mm f/3.5-5.6G ED VR lens. Courtesy of Nikon, with modifications by Zig Weidelich. PRESS RELEASE: Nikon Introduces the Versatile AF-S DX NIKKOR® 18-105mm F/3.5-5.6G ED VR Lens


Newest High Quality NIKKOR DX-Format Lens Bundled with the D90 D-SLR Camera and Sold As Stand Alone Option

MELVILLE, N.Y. (Aug. 27, 2008) - Nikon Inc. today introduced a new AF-S DX NIKKOR 18-105mm f/3.5-5.6G ED VR lens, a welcome addition to an existing Nikon DX-format D-SLR system and the ideal counterpart to the D90 Digital SLR camera also announced today. This flexible new DX lens offers photographers remarkable versatility, a broad focal range and the benefit of Silent Wave Motor (SWM) and Vibration Reduction (VR) Image Stabilization technology.

The new compact and affordable AF-S DX NIKKOR 18-105mm f/3.5-5.6G ED VR lens continues the tradition of NIKKOR precision optics to provide photographers with sharp, high-resolution images. The integration of an ultra-compact Silent Wave Motor ensures fast, quiet and accurate autofocus operation, and complements the lens' compact form factor.

"With the new AF-S DX NIKKOR 18-105mm f/3.5-5.6G ED VR lens, Nikon answered a demand from D-SLR camera customers for a compact wide-ratio zoom lens with dramatic wide-angle perspective to a practical and useful telephoto view," said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. "The new AF-S DX NIKKOR 18-105mm VR lens will solve a broad range of photographic challenges with VR image stabilization technology and advanced optical features."

Along with the SWM, the new 18-105mm f/3.5-5.6G ED VR lens incorporates the benefit of VR Image Stabilization technology, which gives photographers the ability to shoot at shutter speeds up to three stops* slower than would otherwise be possible, while dramatically reducing the image blur caused by camera shake in handheld photography. Whether shooting sports action from the sidelines, wildlife or just capturing family memories, users can have confidence their handheld picture taking will be sharper than ever, especially in challenging lighting conditions. The VR function also stabilizes the camera's viewfinder image, making composing and capturing images even easier.

The AF-S DX NIKKOR 18-105mm f/3.5-5.6G ED VR lens provides excellent image reproduction capability, thanks to a newly designed optical system and the integration of an Extra-low Dispersion (ED) glass element and an advanced aspherical lens element. The rounded diaphragm opening makes out-of-focus background elements appear more natural, while Nikon's Super Integrated Coating ensures outstanding color balance and reproduction while reducing instances of ghosting and lens flare.

AF-S DX NIKKOR 18-105mm f/3.5-5.6G ED VR
Nikon AF-S DX NIKKOR 18-105mm f/3.5-5.6G ED VR lens. Courtesy of Nikon, with modifications by Zig Weidelich. Click for a bigger picture!

DX-NIKKOR lenses are specially engineered for optical excellence with Nikon DX-format digital SLR cameras, including the recently announced D90 D-SLR. DX-NIKKOR versatility is further extended by compatibility with Nikon's FX-format D3 and D700 D-SLRs that automatically recognize when a DX-format lens is mounted, and will compensate accordingly. The new 18-105mm f/3.5-5.6 lens offers a 5.8x zoom range, and a visual perspective equivalent to that created by a 27-157.5mm lens on a 35mm film camera.

The AF-S DX NIKKOR 18-105mm f/3.5-5.6G ED VR lens is scheduled to be available at Nikon authorized dealers beginning September 2008 at an estimated selling price of $399.95. It will also be available as part of the D90 18-105mm VR lens kit for an estimated selling price of $1299.95** For more information, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and the 60th anniversary of Nikon cameras. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

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*As determined in Nikon performance tests

** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.


(First posted on Wednesday, August 27, 2008 at 00:02 EDT)

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Top 3 photos this month win:

1 $300 Adorama Gift Certificate

2 $200 Adorama Gift Certificate

3 $100 Adorama Gift Certificate