2008 Photokina Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Panasonic Introduces World’s First Interchangeable Lenses For Micro Four Thirds System Digital Cameras


Two New Lenses Compatible with LUMIX G1, the World’s Smallest & Lightest Interchangeable Lens Digital Camera, Part of the Micro Four Thirds System

SECAUCUS, NJ (September 12, 2008) – Panasonic today announced the world’s first interchangeable lenses designed for the new Micro Four Thirds System. The LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH./MEGA O.I.S will be the standard kit lens with the LUMIX DMC-G1, the world’s first Micro Four Thirds System digital camera, which also debuted today. In addition, the LUMIX G VARIO 45-200mm/F4.0-5.6/MEGA O.I.S. telephoto lens, also designed for the Micro Four Thirds format, offers an enhanced zoom range for use with the DMC-G1 and other cameras based on the new standard.

Panasonic’s two new Micro Four Thirds System lenses produce professional-level images, typical of digital single-reflex lens (DSLR) cameras, while greatly reducing the size. For instance, the LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH./MEGA O.I.S lens is nearly half the size and weight of traditional DSLR lenses with comparable focal lengths.* Both lenses feature Panasonic’s Mega O.I.S. (optical image stabilizer), which helps reduce blur caused by hand movement when snapping photos, and are compatible with Panasonic’s Contrast AF (Auto Focus) system found in the LUMIX DMC-G1. Contrast AF in the G1 allows the user to choose from a wide-range of AF modes, including: multiple-area AF with up to 23 focus areas; 1-area AF with a selectable focus area; Face Detection; and AF Tracking. The lenses also feature a durable metal mount and multi-coated lens to reduce ghosts and flares on images. In addition, seven aperture blades create a rounded shape that produces smoothness when shooting out-of-focus areas, helping to deliver top optical performance.

“The introduction of the Micro Four Thirds System is a huge advancement for digital photographers as the reduction in size and weight of these lenses will really change the market and make this format more approachable,” said David Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. “Average consumers interested in purchasing an advanced camera were previously deterred by the bulkiness and inconvenience of DSLRs, so these new lenses provide the same level of quality that consumers demand, but in a package much more suitable for active lifestyles.”

The LUMIX G VARIO 14-45mm/F3.5-5.6ASPH./MEGA O.I.S. will be part of the kit with the LUMIX DMC-G1 body and will be available in mid-November. The LUMIX G VARIO 45-200mm/F4.0-5.6/MEGA O.I.S. will also be available in November. Pricing for the both lenses will be announced in early October.

*Compared to LEICA D VARIO-ELMAR 14-50mm / F3.8-5.6 / MEGA O.I.S. lens, available with the Panasonic LUMIX DMC-L10 kit.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is honored to support OUR PLACE – The World’s Heritage, a project that will create the world’s largest photographic collection of UNESCO World Heritage sites, with acclaimed photographers exclusively using LUMIX digital cameras to capture all images. Information about Panasonic LUMIX digital still cameras and its affiliated programs is available at www.panasonic.com/dsc.

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LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH./MEGA O.I.S. Specifications
Lens Construction 12 elements in 9 groups (1 Aspherical lens)
Mount Micro Four Thirds mount
Optical Image Stabilizer YES
Focal Length f=14mm to 45mm (35mm film camera equivalent 28mm to 90mm)
Aperture Type 7 diaphragm blades / Circular aperture diaphragm
Aperture F3.5(Wide) - F5.6(Tele)
Minimum Aperture F22
Closest Focusing Distance 0.30m at all focal lengths
Maximum Magnification Approx. 0.17x / 0.34x (35mm film camera equivalent)
Diagonal Angle of View 75° (W) ~ 27° (T)
Filter Size φ52mm / 2.05 in
Max. Diameter φ 60mm / 2.36 in
Overall Length Approx. 60mm / 2.36 in
Weight Approx. 195g / 6.88oz
Standard Accessories Lens Cap, Lens Hood, Lens Rear Cap, Lens Storage Bag

LUMIX G VARIO 45-200mm/F4.0-5.6/MEGA O.I.S. Specifications
Lens Construction 16 elements in 13 groups
Mount Micro Four Thirds mount
Optical Image Stabilizer YES
Focal Length f=45mm to 200mm (35mm film camera equivalent 90mm to 400mm)
Aperture Type 7 diaphragm blades / Circular aperture diaphragm
Aperture F4.0(Wide) - F5.6(Tele)
Minimum Aperture F22
Closest Focusing Distance 1.0m at all focal lengths
Maximum magnification Approx. 0.19x / 0.38x (35mm film camera equivalent)
Diagonal Angle of View 27° (W) ~ 6.2° (T)
Filter Size φ52mm / 2.05 in
Max. Diameter φ 70mm / 2.75 in
Overall Length Approx. 100mm / 3.93 in
Weight Approx. 380g / 13.4 oz
Standard Accessory Lens Cap, Lens Hood, Lens Rear Cap, Lens Storage Bag


(First posted on Friday, September 12, 2008 at 02:01 EDT)

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