2008 Photokina Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Lexar Platinum II 60x 16GB Secure Digital High Capacity (SDHC) PRESS RELEASE: Increased Capacity of Lexar Platinum II Memory Cards Enhances Experience for Value-Conscious Video and Photo Enthusiasts


New 16GB Secure Digital High Capacity and CompactFlash Memory Cards Enhance Video- and Photo-Capturing Capabilities of Flash-Based Digital Cameras, Camcorders and Digital SLRs

Fremont, CA, September 16, 2008 -- Lexar Media, a leading global provider of memory products for digital media, announced today that the company has further increased the capacity of its widely popular Platinum II flash memory card line by introducing a Platinum II 60x 16GB Secure Digital High Capacity (SDHC) card and Platinum II 80x 16GB CompactFlash® (CF) card. The new, high-capacity cards give value-conscious video and photo enthusiasts the ability to shoot longer and faster, while taking advantage of new higher-resolution and high-definition digital camcorders, digital SLRs and point-and-shoot cameras. When used with many of today’s popular flash-based digital camcorders, the Platinum II 16GB memory cards allow up to six hours of 1080 high-definition video recording. The Platinum II SDHC memory card is speed-rated at 60x, capable of a minimum sustained write speed of 9MB per second, while the Platinum II CF memory card is speed-rated at 80x, which represents a minimum sustained write speed of 12MB per second. The high-speed cards provide faster transfers of high-resolution video and photos, as well as large audio and digital multimedia files.

“With the rapid increase in camera resolutions now exceeding 10 megapixels resulting in larger image file sizes from newer digital cameras, flash-enabled digital camcorders, and digital SLRs, consumers need a higher-speed, higher-capacity memory card to ensure optimal performance while shooting,” said Manisha Sharma, director of product marketing, Lexar. “The new Lexar Platinum II 16GB cards provide the quality and dependability that customers expect from Lexar, with the increased capacity required to record and shoot longer.”

The new Lexar Platinum II SDHC and CF cards include a limited lifetime warranty and valuable image-related software—the full version of Lexar Image Rescue™ 3, Lexar’s award-winning image recovery software, and a six-month trial of Corel® Painter™ Essentials 4. The Lexar Platinum II 16GB SDHC and CF memory cards will be available in September.

Lexar will be displaying the Platinum II SDHC and CF cards at Photokina 2008 at stand F022 E023 in hall 04.1.

About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial brand names. Lexar offers products in all major flash and DRAM memory categories, including: consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac systems, and solid state drives (SSD). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.

For more information about Lexar, visit www.lexar.com. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

About Micron Technology, Inc.
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

©2008. Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, and Image Rescue are trademarks of Lexar Media, Inc. Corel and Painter are trademarks or registered trademarks of Corel Corporation, in Canada, the United States and/or other countries. Lexar Media, Inc. is an authorized licensee of the CompactFlash trademark. All other trademarks or registered trademarks are the property of their respective owners. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc.

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(First posted on Tuesday, September 16, 2008 at 13:45 EDT)

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