2008 Photokina Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Fujifilm's Order-It photo terminal. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. PRESS RELEASE: Order-it Phototerminal by Fujifilm: Most important order channel for photo products now standardized Europe-wide


September 16, 2008 - When ordering photos or photo products from digital data this is mostly done at a Photo Terminal. About 60% of all orders find their way from the terminal to the Photofinishing laboratory or an output system at the photo retailer. Fujifilm is one of the biggest suppliers of these order terminals and is providing them under the designation ‚order-it Photo Terminal’ for ten years now. At Photokina 2008 a completely revised model will be presented that will be made available Europe-wide on the more than 18.000 Fujifilm Photo Terminals.

The new system offers a touchscreen monitor up to 17 inches, a new operator interface as well as a modern design. Via this new terminal also new products can be ordered like ‘Fujifilm Photobook brilliant’ and ‚Photo Calender on writable paper’, that will be introduced at the Photokina. The new order-it Photo Terminal by Fujifilm is compatible to nearly each kind of output device including Frontier Minilabs, ASK Printer, Large Format Printer as well as Xerox Phaser Printer.

The totally revised terminal software of the newly presented system offers the retailer various functions that facilitate the daily work and turn the Fujifilm order-it Photo Terminal to an absolute self-service device. Allowing for a maximum of flexibility the Fujifilm order-it Photo Terminal enables the operator to easily extend and adjust the requested product portfolios. The consumer benefits from an ever new and attractive range of products that for example can be readjusted seasonally or broadened otherwise.

Fujifilm order-it phototerminal at a glance:

  • Considerable range of photo products: Photobooks on real photo paper (Fujifilm photobook brilliant), photo calender on Fujifilm writable paper, photo canvasses and much more.

  • Large range of decoration ceilings, ordered by topics.

  • Fujifilm photo galery in co-operation with Matton Images for performing poster and canvasses.

  • Connection to photofinishing laboratories as well as to on-site systems: Frontier Minilabs, ASK, LFP and Xerox Printer.

  • Easy administration simplifies the adjustment of the range of products.

  • Full service option incl. support by telephone, 48 hours on-site service, helpdesk.

  • Optionally Fujifilm order-it Photo Terminals can be connected online as well.

Fujifilm's Order-It photo terminal. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!


(First posted on Monday, September 22, 2008 at 14:37 EDT)

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