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Lexar Lexar Media Illuminates Memory Stick on Write
By Mike Pasini, The Imaging Resource
(Sunday, February 24, 2002 - 19:50 EST)

Lexar Media's enhanced Memory Stick comes in a translucent purple shell and features a built-in LED 'in-use' indicator that 'lights when it writes' to reduce the risk of corrupting data due to premature removal from a host device.

The new Memory Stick's LED lights when it writes and will stop blinking once data has been fully and safely stored or transferred to a device. Available in 32, 64 and 128MB capacities with suggested retail prices starting $29.99, the new Memory Stick will ship to retailers worldwide starting March.

Original Source Press Release:

Lexar Media's Enhanced Memory Stick 'Lights When it Writes' to Protect Against Accidental Data Loss

PMA, Orlando, FL, February 24, 2002 -- Lexar Media Inc. (Nasdaq: LEXR), a leading designer, developer and marketer of award-winning high-performance digital media and reader products, debuts its new enhanced Memory Stick at the Photo Marketing Association trade show (PMA), Orlando, Florida, on February 24 - 27. Lexar Media's enhanced Memory Stick comes in a translucent purple shell and features a built-in LED 'in-use' indicator that 'lights when it writes' to reduce the risk of corrupting data due to premature removal from a host device.

"Lexar Media is pleased to bring this new enhancement to the highly successful Memory Stick format," said Eric Stang, president and CEO, Lexar Media. "Anyone can occasionally lose data by removing digital media cards prematurely. Even worse, improper memory card removal can sometimes cause complete card failure. Our new data-safe light lets users know when their data has been safely stored to the card, providing an extra level of protection."

Memory Stick storage media, the size a stick of chewing gum, has become increasingly popular since its introduction. In the fourth quarter 2001, Memory Stick accounted for almost 22 percent of all consumer memory cards sold in the U.S., according to NPD Intellect Market Tracking, a leading provider of sales tracking data for consumer electronics, imaging and computer hardware.

The new Memory Stick's LED lights when it writes and will stop blinking once data has been fully and safely stored or transferred to a device. Available in 32, 64 and 128MB capacities with suggested retail prices starting $29.99, the new Memory Stick will ship to retailers worldwide starting March 2002. Lexar Media's new Memory Stick works in all Memory Stick-compliant devices, including digital cameras, MP3 players, video cameras, computers and printers.

About Lexar Media, Inc.

Lexar Media, Inc. (Nasdaq: LEXR) is a leading designer, marketer and licensor of award-winning removable flash-based digital storage media, card readers and ATA controller solutions for the digital photography, consumer electronics, industrial and communications markets. Lexar Media brands digital memory cards in the industry's most popular formats including CompactFlash, SmartMedia, Memory Stick, MultiMediaCard and SD. A digital storage innovator, Lexar Media was the first to develop and advance proprietary read-write speed standards for its USB-enabled CompactFlash cards. Lexar Media's key strategic partners include Samsung Electronics, Sony and Olympus. Lexar Media is a member of the Russell 2000 Index. Headquartered in Fremont, California, Lexar Media also has offices in London and Tokyo. For more information, please call 1-800-789-9418 or visit www.digitalfilm.com.

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