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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Lexar Media Announces its 1 Gigabyte Secure Digital Memory Cards


Las Vegas, February 12, 2004 (PMA, Booth H100) -- Lexar Media, Inc. (Nasdaq: LEXR), a leading manufacturer and marketer of high-performance digital media and accessories, today announced that it has doubled its highest capacity Secure Digital (SD) memory card to 1 gigabyte. Lexar's new larger capacity Secure Digital card allows users of SD compatible devices to capture more digital pictures, store more digital video, and listen to MP3s for longer periods of time. In a form factor roughly the size of a postage stamp, Secure Digital memory cards will now be available from Lexar Media in capacities from 32MB to 1GB.

1GB of memory capacity is equivalent to storing over 500 high-resolution JPEG images (with a 4 megapixel digital camera), 16 CDs worth of music, or close to 6 hours of MPEG 4 digital video - on one compact, interchangeable memory card.

"Consumers continue to demand greater storage for their cameras, MP3 players and PDAs," said Dave Klenske, Director of Product Marketing, Lexar Media. "The freedom associated with more storage space is incredible, and our new 1GB Secure Digital card will satisfy those who prefer to use their consumer electronics devices without limitations," he added.

SD media cards are compatible with a wide range of digital products requiring removable storage such as video and digital still cameras, audio players, cellular phones, automotive multimedia systems and handheld PCs.

Lexar's 1GB Secure Digital memory card will be available at consumer electronics stores worldwide this spring, with an estimated retail price of $499.99.

About Lexar Media, Inc.
Lexar Media is a leading manufacturer and marketer of flash memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 70 issued and allowed controller and system patents, and licenses its technology to companies including Olympus, Samsung Electronics and Sony. For more information, please call 1-800-789-9418 or visit www.lexarmedia.com.


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