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Pentax's Optio T10 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Pentax: Three new Optio digicams
By Michael R. Tomkins, The Imaging Resource
(Wednesday, February 15, 2006 - 17:00 EST)

Pentax Imaging Co. has today announced three new additions to its Optio line of digital cameras.

The Pentax Optio M10, T10 and W10 will all ship this March, aimed at three different segments of the market. The entry-level M10 offers a six megapixel imager, 3x optical zoom lens and 2.5" LCD display in a compact, affordable package priced at $229.95. The Optio W10 offers a waterproof, dustproof body that will attract fans of the great outdoors. The W10 is rated JIS Class 8 Waterproof and JIS Class 5 dustproof, and combines a six megapixel imager, 3x optical zoom lens and 2.5" LCD display at a price of $300. Finally, the Optio T10 offers a six megapixel imager and 3x optical zoom lens as well, but boosts the LCD to a higher-resolution touchscreen type, with an approachable icon-based on-screen interface. The T10 will be priced at $349.95.

Product specifications, photos, and a joint press release covering all three cameras follow below.

Pentax Optio M10
Pentax's Optio M10 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
General
Camera Type Compact
Manufacturer Pentax
Model Number M10
Dimensions 3.5 x 2.4 x 1.0"
89.0 x 60.0 x 25.0mm
Weight 165.0 g
5.8 oz
Image Capture
Sensor Type 1/2.5" CCD
6.18 megapixels (total)
6.00 megapixels (effective)
Filter Type RGBG
Aspect Ratio 4:3
Image Dimensions 2816 x 2112 (5.9 megapixels)
2560 x 1920 (4.9 megapixels)
2272 x 1704 (3.9 megapixels)
2048 x 1536 (3.1 megapixels)
1600 x 1200 (1.9 megapixels)
1024 x 768 (0.8 megapixels)
640 x 480 (0.3 megapixels)
Image Quality 3 levels
Image Preview / Review
Viewfinder No
LCD 2.5", 115,000 pixels
100% field of view
Playback Zoom 8.0x max
Lens
Lens Type PENTAX power zoom
3x optical zoom
Image Stabilization No
Focal Length 5.8 - 17.4mm (actual)
35 - 105mm (35mm equivalent)
Aperture Range f/2.8 (wide) / f/4.9 (tele) - ???
Focusing System 9-point Contrast Detection
Focusing Range Normal: 29" - infinity (70 cm - infinity)
Macro: 4.1" - 24" (10 cm - 60 cm)
Exposure
ISO Sensitivity Auto, 64, 100, 200, 400
Shutter Speed 2 - 1/1500 second
Exposure Modes Program
Metering Modes TTL multi-segment
Exposure Compensation +/- 2.0EV in 1/3EV increments
White Balance Image Sensor - Auto, Daylight, Cloudy, Tungsten light, Fluorescent light
Internal Flash Modes: Auto, Flash-off, Flash-on, Red-eye reduction
Range: Wide: 13 ft (4m); Tele: 8.2 ft (2.5m)
Creative
Scene Modes Night scene, Landscape, Flower, Portrait, Surf & Snow, Sport, Kids, Pet, Soft, Firework, Food, Self-portrait
Digital Zoom 4x
Time Lapse No
Movie Format QuickTime MotionJPEG with audio
320x240 and 160x120
Max. frame-rate: 30 frames per second
Storage
Recording Medium SD/MMC, Built-in
File System Complies with Design Rule for Camera File System (DCF)
File Format JPEG (Exif 2.2)
Connectivity
Video Yes, NTSC / PAL switchable
Computer USB 1.1
Other DC In
Power
Battery Type Alkaline disposable, NiMH rechargeable
Battery Form Factor 2 x AA
Product Bundle
Software Software (CD-ROM) S-SW48
Battery / Charger 2 x AA Alkaline disposable battery
Flash Memory 22.0MB built-in memory
Other
Digital Print Order Format (DPOF) compliant Yes
PictBridge Compliant Yes
Internal Microphone Yes
Tripod Mount Yes
More Photos
Pentax's Optio M10 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
Pentax's Optio M10 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
Pentax's Optio M10 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
 

Pentax Optio T10
Pentax's Optio T10 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
General
Camera Type Compact
Manufacturer Pentax
Model Number T10
Dimensions 3.7 x 2.3 x 0.8"
95.0 x 59.0 x 20.0mm
Weight 155.0 g
5.4 oz
Image Capture
Sensor Type 1/2.5" CCD
6.37 megapixels (total)
6.00 megapixels (effective)
Filter Type RGBG
Aspect Ratio 4:3
Image Dimensions 2816 x 2112 (5.9 megapixels)
2592 x 1944 (5.0 megapixels)
2304 x 1728 (4.0 megapixels)
2048 x 1536 (3.1 megapixels)
1600 x 1200 (1.9 megapixels)
640 x 480 (0.3 megapixels)
Image Quality 3 levels
Image Preview / Review
Viewfinder No
LCD 2.5", 230,000 pixels
100% field of view
Playback Zoom 12.0x max
Lens
Lens Type smc PENTAX power zoom
3.0x optical zoom
Image Stabilization No
Focal Length 6.2 - 18.6mm (actual)
38 - 113mm (35mm equivalent)
Aperture Range f/2.7 (wide) / f/5.2 (tele) - ???
Focusing System 5-point Contrast Detection with AF assist lamp
Manual Focus possible (0) steps
Focusing Range Normal: 16" - infinity (40 cm - infinity)
Macro: 6.1" - 20" (15 cm - 50 cm)
Exposure
ISO Sensitivity Auto, 80, 160, 320, 400
Shutter Speed 1/2000 - 4 second
Exposure Modes Program
Metering Modes TTL Multi-segment metering, Center weighted, Spot
Exposure Compensation +/- 2.0EV in 1/3EV increments
White Balance Image Sensor - Auto, Daylight, Shade, Tungsten light, Fluorescent light, Manual, Manual
Internal Flash Modes: Auto, Flash-off, Flash-on, Auto + Red-eye reduction, Flash-on + Red-eye reduction, Soft flash
Range: ISO Auto: Wide: 0.49 ft - 14.8 ft (0.15m - 4.5m) ; Tele: 1.31 ft - 8.2 ft (0.4m - 2.5m)
Creative
Scene Modes Program, Landscape, Flower, Portrait, Night scene, Surf & snow, Food, Sport, Pet, Fram
Digital Zoom 4x
Self Timer Yes, 2 or 10 seconds
Time Lapse No
Movie Format AVI (Motion JPEG) with audio
640x480 and 320x240
Max. frame-rate: 30 frames per second
Storage
Recording Medium SD/MMC, Built-in
File System Complies with Design Rule for Camera File System (DCF)
File Format JPEG (Exif 2.2)
Connectivity
Video Yes, NTSC / PAL switchable
Computer USB 2.0 Full (LOW) Speed
Other DC In
Power
Battery Type Lithium Ion rechargeable
Battery Form Factor Proprietary D-LI8
Product Bundle
Software Software S-SW45 (CD ROM)
Battery / Charger Proprietary D-LI8 Lithium Ion rechargeable battery and charger
Flash Memory 12.0MB built-in memory
Other
Digital Print Order Format (DPOF) compliant Yes
PictBridge Compliant Yes
Internal Microphone Yes
Tripod Mount Yes
Remote Control Yes
More Photos
Pentax's Optio T10 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
Pentax's Optio T10 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
Pentax's Optio T10 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
Pentax's Optio T10 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
 

Pentax Optio W10
Pentax's Optio W10 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
General
Camera Type Compact
Manufacturer Pentax
Model Number W10
Dimensions 4.2 x 2.2 x 0.9"
107.0 x 55.0 x 23.0mm
Weight 155.0 g
5.4 oz
Image Capture
Sensor Type 1/2.5" CCD
6.18 megapixels (total)
6.00 megapixels (effective)
Filter Type RGBG
Aspect Ratio 4:3
Image Dimensions 2816 x 2112 (5.9 megapixels)
2560 x 1920 (4.9 megapixels)
2304 x 1728 (4.0 megapixels)
2048 x 1536 (3.1 megapixels)
1600 x 1200 (1.9 megapixels)
1024 x 768 (0.8 megapixels)
640 x 480 (0.3 megapixels)
Image Quality 3 levels
Image Preview / Review
Viewfinder No
LCD 2.5", 115,000 pixels
100% field of view
Playback Zoom 8.0x max
Lens
Lens Type PENTAX power zoom
3x optical zoom
Image Stabilization No
Focal Length 6.3 - 18.9mm (actual)
38 - 114mm (35mm equivalent)
Aperture Range f/3.3 (wide) / f/4.0 (tele) - ???
Focusing System 9-point Contrast Detection
Manual Focus possible (0) steps
Focusing Range Normal: 16" - infinity (40 cm - infinity)
Macro: 0.4" - 24" (1 cm - 60 cm)
Exposure
ISO Sensitivity Auto, 64, 100, 200, 400, 800* (candle mode only)
Shutter Speed 4 - 1/2000 second
Exposure Modes Program
Metering Modes TTL multi-segment
Exposure Compensation +/- 2.0EV in 1/3EV increments
White Balance Image Sensor - Auto, Daylight, Shade, Tungsten light, Fluorescent light, Manual, Manual
Internal Flash Modes: Auto, Flash-off, Flash-on, Auto + Red-eye reduction, Flash-on + Red-eye reduction, Soft flash
Range: ISO Auto: Wide: 0.66 ft - 12 ft (0.2m - 3.6m); 1.64 ft - 9.8 ft (0.5m - 3m)
Creative
Scene Modes Program, Landscape, Flower, Portrait, Night scene, Surf & snow, Self-portrait, Food, Museum, Sport, Underwater, Underwater movie, Pet, Candle, Soft, Natural skin tone, Fireworks, Kids, Report, Sunset, Text, Frame
Digital Zoom 4x
Self Timer Yes, 2 or 10 seconds
Time Lapse No
Movie Format MOV (QuickTime MotionJPEG) with audio
640x480 and 320x240
Max. frame-rate: 30 frames per second
Storage
Recording Medium SD/MMC, Built-in
File System Complies with Design Rule for Camera File System (DCF)
File Format JPEG (Exif 2.2)
Connectivity
Video Yes, NTSC / PAL switchable
Computer USB 1.1
Other DC In
Power
Battery Type Lithium Ion rechargeable
Battery Form Factor Proprietary D-LI8
Product Bundle
Software Software S-SW48 (CD ROM)
Battery / Charger Proprietary D-LI8 Lithium Ion rechargeable battery and charger
Flash Memory 10.5MB built-in memory
Other
Digital Print Order Format (DPOF) compliant Yes
PictBridge Compliant Yes
Internal Microphone Yes
Tripod Mount Yes
More Photos
Pentax's Optio W10 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
Pentax's Optio W10 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
Pentax's Optio W10 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
 

Original Source Press Release:

(GOLDEN, CO.) February 15, 2006…PENTAX Imaging Company announced three compact digital cameras in time for the Photo Marketing Association annual trade show opening Sunday, February 26, 2006 in Orlando.

The PENTAX Optio T10 offers an impressive 3.0 inch LCD touch-display for trouble-free operation. Featuring 6.0 megapixels and a 3X zoom, the Optio T10 is slim and stylish, offers finger and stylus touch control, and allows users to decorate images with drawings, stamps, and picture frames. The camera will be available for $349.95 in March 2006.

The PENTAX Optio W10 sets the latest PENTAX standard for waterproof digital with 6.0 megapixels and a reflection-free LCD that offers optimal viewing in outdoor settings. The Optio W10 will ship in March for under $300.00. Third in the PENTAX waterproof digital line-up, the Optio W10 features JIS Class 8 Waterproof and JIS Class 5 dustproof ratings. PENTAX unveiled the microsite www.h20camera.com earlier this year for “W” series buyers to learn more about the camera’s capabilities, purchase accessories and provide product feedback about the camera’s performance.

With a 2.5 inch monitor, 6.0 megapixels and a 3X optical zoom, the affordable PENTAX M10 also will be featured at PMA 2006 and will ship in March 2006 for $229.95.

All three models reflect a new naming system for PENTAX cameras based on a letter and model number description rather than the number of megapixels. The Optio T series, for example, designates the touch-screen series, Optio W indicates the waterproof series, and Optio M indicates a mid-range series.

“Our aim with the new naming system is to make it easier for customers to understand our product line, from entry to high-end and allows much more flexibility in expanding our product line as we move forward with these camera lines,” said Ned Bunnell, director or marketing, PENTAX Imaging Company.

The naming system was unveiled earlier this year at the Consumer Electronics Show with the introduction of the entry-level Optio E10 and the advanced 8.0 megapixel PENTAX Optio A10. The PENTAX Optio A10 is one of only two digital imaging devices in the world to feature DivX®, a fully Certified Encoder device that captures full-screen VGA (640 x 480, 30 fps) video. Equipped with DivX, the Optio A10 camera allows users to capture, create, play and share high-quality video content across a range of other DivX equipped devices and platforms such as DVD players, recorders and portable media players. The popular PENTAX Optio S6 also features DivX.

In addition, the previously announced PENTAX AF-540FGZ auto flash unit is scheduled to ship in April 2006. This clip-on, twist/tilt, auto-zoom flash provides a variety of advanced flash applications, including P-TTL auto flash, high-speed synchronization and wireless P-TTL auto flash, when mounted on a PENTAX digital SLR camera. The unit features a large guide number of 54 (at ISO100/m). The announcement also follows earlier action by PENTAX to lower the price of the *ist DL digital SLR camera kit with 18-55 lens to under $600 US. More information is available at the microsite www.pentaxslr.com.

PENTAX Imaging Company is an innovative leader in the production of digital cameras, lenses, binoculars, eyepieces, mobile printers, scanners and Internet cameras. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

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