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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: ExpressDigital Extends Darkroom Software with Retouching Tools, Advanced RAW Workflow, and Quick Set-Up Wizards


ENGLEWOOD, CO-February 24, 2006-ExpressDigital, the leader in digital workflow software, internet storefronts, and lab solutions, announced today an enhanced version of its flagship software, ExpressDigital Darkroom. The enhancements include new built-in retouching tools, advanced RAW workflow, quick-and-easy set-up wizards, and proactive online marketing campaigns.

"Ease-of-use combined with new money-making and time-saving features defines this release of Darkroom," explained Graham McFarland, President and CEO of ExpressDigital. "With over 16,000 professional photographers relying on our solutions everyday, this new release was custom built for the digital professional photographer-making it the most complete solution available in the marketplace."

Retouching Tools Built-In

Among the enhanced version's updates are built-in retouching tools that eliminate the need for external software. The tools include cloning, dodge and burn, sharpen, blur, blemish-removal and spot color. The new retouching elements are applied in a non-destructive manner, always keeping the digital negative safe. Users can apply the retouch capabilities simply and easily, defining them as a brush, lasso, oval, or rectangle. Darkroom saves time, improves quality, and eliminates the need for costly, third-party image editing software.

Advanced RAW Workflow

Darkroom introduces a new advanced RAW workflow, which makes working with RAW images just as easy as working with jpegs. Ability to adjust the white balance, color, exposure, contrast, and shadows quickly to digital RAW, expands Darkrooms flexibility and practicality. Darkroom's RAW compatibility includes formats from the leading camera manufacturers such as Canon and Nikon, as well as Adobe DNG. Darkroom allows the photographer to work with RAW images through every step of its powerful workflow-from capture to print.

Quick Set-Up Wizards

Incorporating a digital workflow into any photography business has just become easier with the addition of a variety of friendly set-up wizards to the Darkroom software. Quickly set-up print packages, print options, online storefronts, and connectivity to professional labs with only a few clicks of the mouse. Increased software usability, together with expanded features and functionality, provide the maximum user experience.

E-Mail Marketing

With the introduction of the new PhotoReflect.com, photographers can now use Darkroom like never before. Photographers can connect e-mail addresses with photos through the Darkroom software, providing the ability to actively e-market to customers to increase storefront sales. This powerful feature automatically sends a link to customers directing them to preview, share and buy their published photos.

ExpressDigital Darkroom's new retouching tools, advanced RAW workflow, quick set-up wizards, and e-mail marketing further enhance the best professional photography workflow solution in the industry.

About ExpressDigital

ExpressDigital enables those engaged in the business of photography to maximize profits using technology. ExpressDigital designs products that cater to digital photographers, labs, and large corporate photography businesses. ExpressDigital has a rounded product offering called Digital Everyday that includes Darkroom software, PhotoReflect.com internet storefronts, Labtricity lab connectivity, and Enrichment business services.

The Digital Everyday product offering empowers any size business using digital photography to incorporate a profitable workflow. ExpressDigital is a leader in the digital photography market and operates on the core values of service, innovation, and knowledge.


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