2008 Photo Marketing Association Tradeshow
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Samsung's L210 digital camera. Courtesy of Samsung, with modifications by Michael R. Tomkins. Samsung: Three new L-series digicams
By Michael R. Tomkins, The Imaging Resource
(Sunday, January 6, 2008 - 17:00 EST)

Samsung has today unveiled three new (and closely related) digital camera models for its L-series.

The Samsung L100 marks the entry-level point amongst the three, with a pricetag of $199 and February availability. For this, you get an eight megapixel image sensor, Samsung-branded 3x optical zoom lens, and a 2.5" LCD display with above average 230,000 pixel resolution. Step up just a little to $229 MSRP, and you get the Samsung L110 - almost identical but with the useful addition of optical image stabilization. Finally, the highest-spec of the three cameras is the Samsung L210, arriving a month after its siblings with a pricetag of $269. This last model has a slightly larger, slightly higher-resolution sensor, drops center-weighted metering, and adds a higher-res MPEG-4 movie mode.

It should be noted that quite a few of the specifications we received for these cameras were marked as preliminary, including the image resolutions, lens apertures, storage types, and movie modes.

Samsung L210
Samsung's L210 digital camera. Courtesy of Samsung, with modifications by Michael R. Tomkins. Click for a bigger picture!
General
Camera Type Compact
Manufacturer Samsung
Model Number L210
Dimensions 3.5 x 2.2 x 0.8"
87.7 x 56.3 x 20.0mm
Planned Price $269.00
Planned Availability 2008
Image Capture
Sensor Type 1/2.33" CCD
10.30 megapixels (total)
10.20 megapixels (effective)
Aspect Ratio 4:3, 16:9
Image Dimensions 3648 x 2736 (10.0 megapixels)
3264 x 2448 (8.0 megapixels)
3264 x 2176 (7.1 megapixels)
3264 x 1836 (6.0 megapixels)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1024 x 768 (0.8 megapixels)
Image Preview / Review
Viewfinder No
LCD 2.5", 230,000 pixels
Playback Zoom 12.8x max
Lens
Lens Type Samsung lens
3x optical zoom
Image Stabilization Yes
Focal Length 6.2 - 18.6mm (actual)
37 - 111mm (35mm equivalent)
Aperture Range f/2.8 - f/7.7 (wide) / f/5.2 - f/14.1 (tele)
Focusing System Multi AF, Center AF, Face Recognition AF
Focusing Range Normal: 33" - infinity (80 cm - infinity)
Macro: 4.1" - 33" (10 cm - 80 cm)
Exposure
ISO Sensitivity Auto, 80, 100, 200, 400, 800, 1600
Shutter Speed 8 - 1/1500 second
Exposure Modes Program
Metering Modes Multi, Spot, Face Recognition
Exposure Compensation +/- 2.0EV in 1/3EV increments
White Balance Image Sensor - Auto, Daylight, Cloudy, Fluorescent_H, Fluorescent_L, Tungsten, Custom, Manual
Internal Flash Modes: Auto, Auto & Red-eye reduction, Fill-in flash, Slow sync, Flash off, Red eye fix
Range: Wide : 0.2m - 4.6m, Tele : 0.5m - 2.6m (ISO AUTO)
Creative
Scene Modes Night scene, Children, Landscape, Close-up, Text, Sunset, Dawn, Backlight, Fireworks, Beach & Snow
Digital Zoom 1.0x - 3.0x
Self Timer Yes, 2/10/2+10 seconds
Time Lapse No
Movie Format AVI (MPEG-4) with audio
Max. clip length: 3,600 seconds () / 3,600 seconds ()
Storage
Recording Medium SD/MMC, Built-in
File System Complies with Design Rule for Camera File System (DCF)
File Format JPEG (EXIF 2.2)
Connectivity
Video Yes, NTSC / PAL switchable
Computer USB 2.0 High Speed
Power
Battery Type Lithium Ion rechargeable
Battery Form Factor Proprietary SLB-10A
Product Bundle
Software Samsung Master
Flash Memory 20.0MB built-in memory
Other
Digital Print Order Format (DPOF) compliant Yes
PictBridge Compliant Yes
Internal Microphone Yes
Internal Speaker Yes
Remote Control No
 

Samsung L110
General
Camera Type Compact
Manufacturer Samsung
Model Number L110
Dimensions 3.5 x 2.2 x 0.8"
87.7 x 56.3 x 20.0mm
Planned Price $229.00
Planned Availability 2008
Image Capture
Sensor Type 1/2.5" CCD
8.30 megapixels (total)
8.20 megapixels (effective)
Aspect Ratio 4:3, 16:9
Image Dimensions 3264 x 2448 (8.0 megapixels)
3264 x 2176 (7.1 megapixels)
3264 x 1836 (6.0 megapixels)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1024 x 768 (0.8 megapixels)
Image Preview / Review
Viewfinder No
LCD 2.5", 230,000 pixels
Playback Zoom 12.8x max
Lens
Lens Type Samsung lens
3x optical zoom
Image Stabilization Yes
Focal Length 6.2 - 18.6mm (actual)
37 - 111mm (35mm equivalent)
Aperture Range f/2.8 - f/7.7 (wide) / f/5.2 - f/14.1 (tele)
Focusing System Multi AF, Center AF, Face Recognition AF
Focusing Range Normal: 33" - infinity (80 cm - infinity)
Macro: 2.0" - 33" (5 cm - 80 cm)
Exposure
ISO Sensitivity Auto, 80, 100, 200, 400, 800, 1600
Shutter Speed 8 - 1/1500 second
Exposure Modes Program
Metering Modes Multi, Spot, Center, Face Recognition
Exposure Compensation +/- 2.0EV in 1/3EV increments
White Balance Image Sensor - Auto, Daylight, Cloudy, Fluorescent_H, Fluorescent_L, Tungsten, Custom, Manual
Internal Flash Modes: Auto, Auto & Red-eye reduction, Fill-in flash, Slow sync, Flash off, Red eye fix
Range: Wide : 0.2m - 4.6m, Tele : 0.5m - 2.6m (ISO AUTO)
Creative
Scene Modes Night scene, Children, Landscape, Close-up, Text, Sunset, Dawn, Backlight, Fireworks, Beach & Snow
Digital Zoom 1.0x - 3.0x
Self Timer Yes, 2/10/2+10 seconds
Time Lapse No
Movie Format AVI (MJPEG) with audio
Max. clip length: 3,600 seconds () / 3,600 seconds ()
Storage
Recording Medium SD/MMC, Built-in
File System Complies with Design Rule for Camera File System (DCF)
File Format JPEG (EXIF 2.2)
Connectivity
Video Yes, NTSC / PAL switchable
Computer USB 2.0 High Speed
Power
Battery Type Lithium Ion rechargeable
Battery Form Factor Proprietary SLB-10A
Product Bundle
Software Samsung Master
Flash Memory 20.0MB built-in memory
Other
Digital Print Order Format (DPOF) compliant Yes
PictBridge Compliant Yes
Internal Microphone Yes
Internal Speaker Yes
Remote Control No
 

Samsung L100
Samsung's L100 digital camera. Courtesy of Samsung, with modifications by Michael R. Tomkins. Click for a bigger picture!
General
Camera Type Compact
Manufacturer Samsung
Model Number L100
Dimensions 3.5 x 2.2 x 0.8"
87.7 x 56.3 x 20.0mm
Planned Price $199.00
Planned Availability 2008
Image Capture
Sensor Type 1/2.5" CCD
8.30 megapixels (total)
8.20 megapixels (effective)
Aspect Ratio 4:3, 16:9
Image Dimensions 3264 x 2448 (8.0 megapixels)
3264 x 2176 (7.1 megapixels)
3264 x 1836 (6.0 megapixels)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1024 x 768 (0.8 megapixels)
Image Preview / Review
Viewfinder No
LCD 2.5", 230,000 pixels
Playback Zoom 12.8x max
Lens
Lens Type Samsung lens
3x optical zoom
Image Stabilization Yes
Focal Length 6.2 - 18.6mm (actual)
37 - 111mm (35mm equivalent)
Aperture Range f/2.8 - f/7.7 (wide) / f/5.2 - f/14.1 (tele)
Focusing System Multi AF, Center AF, Face Recognition AF
Focusing Range Normal: 33" - infinity (80 cm - infinity)
Macro: 2.0" - 33" (5 cm - 80 cm)
Exposure
ISO Sensitivity Auto, 80, 100, 200, 400, 800, 1600
Shutter Speed 8 - 1/1500 second
Exposure Modes Program
Metering Modes Multi, Spot, Center, Face Recognition
Exposure Compensation +/- 2.0EV in 1/3EV increments
White Balance Image Sensor - Auto, Daylight, Cloudy, Fluorescent_H, Fluorescent_L, Tungsten, Custom, Manual
Internal Flash Modes: Auto, Auto & Red-eye reduction, Fill-in flash, Slow sync, Flash off, Red eye fix
Range: Wide : 0.2m - 4.6m, Tele : 0.5m - 2.6m (ISO AUTO)
Creative
Scene Modes Night scene, Children, Landscape, Close-up, Text, Sunset, Dawn, Backlight, Fireworks, Beach & Snow
Digital Zoom 1.0x - 3.0x
Self Timer Yes, 2/10/2+10 seconds
Time Lapse No
Movie Format AVI (MJPEG) with audio
Max. clip length: 3,600 seconds () / 3,600 seconds ()
Storage
Recording Medium SD/MMC, Built-in
File System Complies with Design Rule for Camera File System (DCF)
File Format JPEG (EXIF 2.2)
Connectivity
Video Yes, NTSC / PAL switchable
Computer USB 2.0 High Speed
Power
Battery Type Lithium Ion rechargeable
Battery Form Factor Proprietary SLB-10A
Product Bundle
Software Samsung Master
Flash Memory 20.0MB built-in memory
Other
Digital Print Order Format (DPOF) compliant Yes
PictBridge Compliant Yes
Internal Microphone Yes
Internal Speaker Yes
Remote Control No
 

Original Source Press Release:

Samsung Takes the Compact and Stylish L-Series to a New Level With the Launch of the L210, L110 and L100

Las Vegas, NV (January 7, 2008) – Samsung is proud to introduce three new models to its compact and stylish L-Series of point-and-shoot digital cameras. The new 10.1 mega-pixel L210 and 8.1 mega-pixel L110 and L100 join the popular lineup and combine a number of features commonly found on higher-priced, more advanced models.

All three additions feature a high-quality, 3x optical zoom Samsung NV lens and pack a large, 2.5" LCD screen which will automatically brighten or dim depending on the current lighting situation. For reviewing and sharing images with others, the L210, L110 and L100 also include an intuitive Multi-Slide Show. With Multi-Slide Show, end-users can playback their images using five different slide transitions and can also have their images set to scroll to the cameras’ preloaded music or their own favorite MP3 files.

Compact and stylish, the L210 and L110 offer shooters Dual Image Stabilization, which combines Samsung’s Optical Image Stabilization (OIS) with Digital Image Stabilization (DIS). When selected, the two work simultaneously to provide blur-free images, no matter how shaky the user’s hand may be. For low-light environments and to help minimize the effect of camera shake, the L100 utilizes DIS to produce sharp, clear images.

The cameras also feature a number of user-friendly features, including Face Detection, Self Portrait and Auto Red Eye Fix modes. Face Detection technology makes taking pictures of family and friends a snap, as it detects up to nine faces and automatically adjusts focus and exposure to ensure better composition and image quality. Self Portrait mode is a unique functionality that takes the guessing out of taking a self portrait. By utilizing Face Detection technology, the L210, L110 and L100 automatically detect the user’s face, adjust focus and exposure, and will only allow a photo to be taken if the subject is centered in the frame. For enhanced versatility, shooters can remove red-eye during image playback, or for even greater convenience, set the cameras to Auto Red Eye Fix to automatically detect and eliminate red-eye from their images as they are taken.

“The new L-Series models are the ideal choice for consumers in search of a slim, stylish and feature-packed digital camera,” said Stewart Henderson, Vice President of Marketing, Samsung Opto-Electronics America. “With the L210, L110 and L100, consumers have access to a number of advanced and helpful features, including Face Detection and Self Portrait modes, the ability to shoot at ISO 1600, image stabilization, as well as MPEG-4 video.”

Another user-friendly feature of the L210, L110 and L100 is Function Description. Designed to reduce the intimidation factor of the cameras’ various modes, Function Description automatically provides a brief and easy to understand description of each setting when scrolling through the cameras’ menus, helping the end-user determine which setting is appropriate for their current shooting scenario. The cameras’ Photo Help Guide is another intuitive feature incorporated into the digital camera. Photo Help Guide offers the end-user a guided tour of how to take better images as well as easy-to-follow tips instructing them how to obtain excellent results.

The L210, L110 and L100 are also equipped with Samsung’s advanced i-movie mode, which offers users SVGA resolution (800x592), MPEG-4 video and advanced editing controls. By using the cameras’ Successive Recording mode, users can pause, and then resume filming of video clips without having to save the clips as individual files. Additionally, users can operate the cameras’ optical zooms and engage DIS image stabilization while filming to compensate for camera shake and to reduce blur.

L210: $269 MSRP – available March 2008
L110: $229 MSRP – available February 2008
L100: $199 MSRP – available February 2008

Samsung Opto-Electronics America, Inc., Secaucus, N.J., is the U.S. subsidiary of Samsung Techwin Co., Ltd., Sungnam Kyungki-Do, Korea. Samsung Opto-Electronics markets a full line of auto focus cameras, zoom and digital cameras for the amateur as well as the professional under the Samsung brand name.

For full specifications and hi-res images visit the Samsung Camera website at:

www.samsungcamerausa.com

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