PRESS RELEASE: SanDisk Announces the 12-Gigabyte microSDHC Card - the World's Largest Capacity Card for Mobile Phones
SanDisk Increases Capacity By 50%; Reflects Growing Demand For Higher Capacity Storage Cards As Consumers Use Mobile Phones For Music, Photos, Video
LAS VEGAS NEVADA, Jan. 7, 2008 - SanDisk Corporation, (NASDAQ: SNDK) the proven leader in flash memory, today announced it has begun to sample 12-gigabyte (GB)1 microSDHC™ flash memory cards to major phone manufacturers for testing and evaluation. The 12GB card represents a 50 percent boost in card capacity from SanDisk’s industry-leading 8GB microSDHC cards, which are currently available worldwide, and highlights the growing popularity of mobile phones with storageintensive features that include music players, digital cameras, video recording and playback and GPS capabilities.
“Mobile phones have become a key part of consumers’ lifestyles around the globe,” said Jeff Kost, senior vice president and general manager of the Mobile Consumer Solutions division at SanDisk. “What many people tend to overlook is the important role that removable storage cards play in enabling the key features of these fully featured mobile phones. In fact, many people are not even aware that their phone has a card slot which is why SanDisk recently launched its Wake Up Your Phone™ campaign.”
SanDisk has embarked on a ‘slot education’ program to raise awareness of both the card slot included in the majority of new mobile phones available today and the benefits to the consumers who use it. More information is available at: www.WakeUpYourPhone.com.
A 12GB microSDHC is ideal for storing large quantities of music, photos and video. For example, it will be able to store a combination of 1,500 songs2, 3,600 photos3 and 24.5 hours of video4.
SDHC is the designation for any SD™ or SD-based card that is larger than 2GB and adheres to the new SD 2.00 specification required for cards and hosts to support 4GB to 32GB capacities. The specification was developed by the SD Association, an industry standards board, which has also created three classes to define minimum sustained data transfer speed. These cards adhere to the SD Speed Class 4 Rating.
In addition to the microSDHC, SanDisk also offers a broad range of both embedded and removable storage solutions for mobile handset manufacturers and mobile network operators. These include iNAND™ and mDOC™ embedded flash drives; microSD™, miniSD™ removable flash cards; and SIM and MegaSIM® cards.
SanDisk Corporation, the inventor and world’s largest supplier of flash storage cards, is a global leader in flash memory – from research, manufacturing and product design to consumer branding and retail distribution. SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk (www.sandisk.com/corporate) is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.
1 1 gigabyte (GB) = 1 billion bytes. Some capacity not available for data storage
2 Approximation based on 4 minute songs as 128 kbps MP3
3 Approximation based on 2MP camera. Actual number of photos may vary based on phone model, resolution and compression
4 Approximation for MPEG-4 video at 384 kbps. Actual time may vary based on resolution and compression
SanDisk’s product and executive images can be downloaded from
SanDisk’s web site/home page address:
SanDisk, the SanDisk logo and MegaSIM are trademarks of SanDisk Corporation and/or its subsidiaries, registered in the United States and other countries. iNAND, mDOC and Wake Up Your Phone are trademarks of SanDisk Corporation, and/or its subsidiaries. microSD, microSDHC and miniSD are trademarks. Memory Stick Micro M2 is a trademark of Sony Corporation. All brand names mentioned herein are for identification purposes only and may be trademarks of their respective holder(s).
This press release contains certain forward-looking statements, including expectations for new product introductions, specifications, applications, markets, customer acceptance, customers and specifications , that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: market demand for our products may grow more slowly than our expectations or there may be a slower adoption rate for these products in new markets that we are targeting, we may be unable to produce the types of products we expect, these products may not perform as expected, these products may not be available when expected, and the other risks detailed from time-to-time under the caption “Risk Factors” and elsewhere in our Securities and Exchange Commission filings and reports, including, but not limited to, our Form 10-K and our quarterly reports on Form 10-Q. We do not intend to update the information contained in this press release.
(First posted on Tuesday, January 8, 2008 at 15:54 EST)