2008 Photo Marketing Association Tradeshow
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Sony's Cyber-shot DSC-T300 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Sony unveils Cyber-shot T300
By Michael R. Tomkins, The Imaging Resource
(Wednesday, January 23, 2008 - 13:01 EST)

Sony has found its Cyber-shot T-series popular with customers thanks to attractive designs with slim, compact bodies, and an emphasis on ease of use.

The latest addition to the line is the Sony Cyber-shot DSC-T300, which includes an image-stabilized 5x optical zoom lens, branded with the famous Carl Zeiss name and coupled with a 10.1 effective megapixel CCD imager. Dominating almost the entire rear surface of the camera is a huge 3.5" LCD display with touch-screen capability. The Sony T300 stores its images and movies on Memory Stick Duo cards or in a not-so-generous 15MB of built-in flash memory. Other features include an intelligent scene recognition mode, updated face detection functionality which now diferentiates between the faces of adults and children, and more.

The Sony Cybershot T300 hits US stores from March 2008, priced at $400.

Sony Cyber-shot DSC-T300
Sony's Cyber-shot DSC-T300 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
General
Camera Type Ultra Compact
Manufacturer Sony
Model Number DSC-T300
Dimensions 3.7 x 2.3 x 0.8"
94.0 x 59.3 x 21.4mm
Weight 149.0 g
5.2 oz
Planned Price $400.00
Planned Availability 2008
Image Capture
Sensor Type 1/2.3" Sony Super HAD CCD
10.30 megapixels (total)
10.10 megapixels (effective)
Filter Type RGBG
Aspect Ratio 4:3, 16:9
Image Dimensions 3648 x 2736 (10.0 megapixels)
3648 x 2432 (8.9 megapixels)
3648 x 2056 (7.5 megapixels)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1920 x 1080 (2.1 megapixels)
640 x 480 (0.3 megapixels)
Image Preview / Review
LCD 3.5", 230,000 pixels
Playback Zoom 8.0x max
Lens
Lens Type Carl Zeiss Vario-Tessar, 12 elements in 10 groups, 1 prism
5x optical zoom
Image Stabilization Yes
Focal Length 5.8 - 29.0mm (actual)
33 - 165mm (35mm equivalent)
Aperture Range f/3.5 (wide) / f/4.4 (tele) - f/10.0
Focusing System 9-point Contrast Detect with Flexible Spot AF with AF assist lamp
Manual Focus possible (4) steps
Focusing Range Normal: 3" - infinity (8 cm - infinity)
Exposure
ISO Sensitivity Auto, 80, 100, 200, 400, 800, 1600, 3200
Shutter Speed 1 - 1/1000 second
Exposure Modes Program
Metering Modes Multi Pattern, Center Weighted, Spot
Exposure Compensation +/- 2.0EV in 1/3EV increments
White Balance Image Sensor - Auto, Daylight, Cloudy, Fluorescent 1/2/3, Incandescent, Flash, Underwater (4)
Internal Flash Modes: Auto, Flash On, Slow Synchro, Flash Off
Range: Auto ISO: Wide: 0.1 - 3.5 m; Tele: 0.8 - 2.7 m
Creative
Scene Modes Easy, Twilight, Twilight portrait, Soft snap, Landscape, Beach, Snow, Fireworks, High-speed shutter, High Sensitivity, Smile Shutter, Underwater
Digital Zoom 2x Precision, up to 28x Smart Zoom
Self Timer Yes, 2 or 10 seconds
Movie Format MPEG-1 with audio
Storage
Recording Medium Memory Stick Duo, Memory Stick PRO Duo, Built-in
File System FAT16, FAT32, complies with Design Rule for Camera File System (DCF)
File Format JPEG (EXIF v2.21)
Connectivity
Video Yes, NTSC / PAL switchable
Computer USB 2.0 High Speed
Other Multi-Jack (AV / USB / DC)
Power
Battery Type Lithium Ion rechargeable
Battery Form Factor Proprietary NP-BD1
Product Bundle
Software Sony CD-ROM
Battery / Charger 1 x Proprietary NP-BD1 Lithium Ion rechargeable battery and charger
Flash Memory 15.0MB Internal
Other
Digital Print Order Format (DPOF) compliant Yes
PictBridge Compliant Yes
Internal Microphone Yes
Internal Speaker Yes
Tripod Mount Yes
Remote Control No
More Photos
Sony's Cyber-shot DSC-T300 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-T300 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
 

Original Source Press Release:

SONY’S CYBER-SHOT DSC-T300 CAMERA COMBINES FUNCTION WITH STYLE

SAN DIEGO, Jan. 23, 2008 – Sony is taking the wraps off a new 10.1-megapixel Cyber-shot® DSC-T300 digital camera, featuring a stylish, ultra-compact design and intelligent functionality to help reduce the risk of taking a bad photo.

The new model incorporates Sony’s new intelligent scene recognition (iSCN), a technology that allows the camera to analyze shooting conditions and automatically select the optimal settings for the best photo results. In iSCN mode, the camera can automatically detect up to five scenes, and choose the best setting for the situation.

In advanced iSCN mode, the camera will shoot using the user’s settings and then will automatically step in and take a second shot with optimized settings. If the camera determines that the user’s settings are best, then a second photo is not taken.

“We’re aiming to make cameras smarter,” said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “The T300 camera shows goes beyond face detection to other functions that help customers capture their best photos automatically.”

The unit integrates a wide (16:9), 3.5-inch touch screen Clear Photo LCD PlusTM LCD screen for easy navigation and framing; a Carl Zeiss® 5x optical zoom lens; Super SteadyShot® image stabilization and high sensitivity settings up to ISO3200 to help combat blurry photos; and a powerful Bionz™ processing engine.

More Intelligent Features
The camera’s updated face detection technology can differentiate between the faces of children and adults. Simply select “child priority” or “adult priority,” and the camera will automatically detect up to eight faces in the camera frame, adjusting focus, exposure, white balance and flash for the subjects that matter most.

Lubell said Sony has applied a similar advancement to its “smile shutter” technology, an intelligent camera function that captures smiles automatically by searching for facial movements related to smiles and laughs. Capable of detecting multiple smiles instead of only one, users can apply “child priority” or “adult priority” in smile shutter mode to capture photos only when the intended subjects smile.

New controls on this model include: semi-manual focus, which lets the user set the focus range; improved auto focusing system to cover macro ranges in auto mode; and the addition of Sony’s D-Range Optimizer Plus mode that uses a higher image correction algorithm to retrieve more picture detail in bright highlights and dark shadows caused by high-contrast shooting.

Organize and Playback Images in Style
As storage capacities on Memory StickDuo™ and Memory Stick PRO Duo media cards increase, Lubell said, options for easily organizing, accessing and playing back photos is more of a priority. The new camera’s internal database allows for advanced filtering to later search for photos by date and smile. Images can be viewed in chronological order or displayed in a helpful calendar view, and organized in the camera’s “favorites” folder.

To view your images in stunning 1080 HD resolution slide shows, just connect the DSC-T300 camera to a compatible HDTV set. Slide show includes your choice of background music, including up to eight tracks (a total of five minutes in length) you can upload via USB, and use multiple tracks to create longer slideshows set to music.

The DSC-T300 camera replaces the DSC-T200 model. It will be available in red, black and silver in March for about $400. The camera, as well as a range of accessories, can be purchased online at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), at military base exchanges, and at authorized dealers nationwide. Pre-orders begin on Jan. 31 at www.sonystyle.com.

# # #

Editor’s Note: The camera requires a Sony HD component cable or Sony HD Cyber-shot® cradle for viewing on an HDTV set (both sold separately). For additional information about Sony products, your readers can call toll-free (888) 222-SONY, or visit Sony's web site at www.sonystyle.com. Press releases and digital images are available for the news media at Sony Electronics’ news and information web site at www.sony.com/news.

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