2008 Photo Marketing Association Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Nikon Micro NIKKOR 60mm f/2.8G ED. Courtesy of Nikon, with modifications by Zig Weidelich. PRESS RELEASE: Nikon's New AF-S Micro Nikkor 60mm f/2.8G ED Lens Brings Sophisticated Technology and Design To Close-up Photographers


MELVILLE, N.Y. (JAN. 28, 2008) - Nikon, Inc., today introduced the new AF-S Micro NIKKOR 60mm f/2.8G ED lens engineered specifically for extreme close-up photography, and perfectly suited for general imaging as well. The new AF-S Micro NIKKOR 60mm f/2.8G ED lens can focus at a distance of approximately 0.185m (.6 ft.) at its closest, and allows photographers to capture breathtaking close-up photography with reproduction ratios up to 1:1 (life-size).

"Nikon is proud of its strong reputation for designing and producing some of the world's finest close-up lenses, delivering faithful and consistent color reproduction, stunning sharpness and beautifully balanced contrast," said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon, Inc. "Serious close-up photographers are naturally demanding and we are confident that these discerning customers will be excited about the performance of the new 60mm f/2.8G ED Micro NIKKOR."

Engineered for use with Nikon's digital and 35mm SLR systems, the new AF-S Micro NIKKOR 60mm f/2.8G ED lens incorporates a myriad of innovative features and technologies, including Nikon's Silent Wave Motor technology (SWM), Nano Crystal Coat, Extra Low Dispersion (ED) glass and Internal Focusing (IF) design.

Combined with the Silent Wave Motor technology and Internal Focusing system, the AF-S Micro NIKKOR 60mm f/2.8G ED-IF provides handling characteristics that better enable superior close-up photography. The SWM provides fast, quiet and accurate autofocus performance and Nikon's Internal Focusing (IF) design further enhances AF performance, while also allowing photographers to manually focus quickly and smoothly. Internal Focusing (IF) also eliminates rotation of the front lens element, making it more convenient to use rotating polarizing filters as well as the Nikon Wireless Close-up Speedlight System. A rounded nine-blade diaphragm opening allows out-of-focus background or foreground scene information to appear more natural.

Nikon's exclusive Nano Crystal Coat and Super Integrated Coating produce superior color, while dramatically reducing ghosting and flare for superior image quality. An additional (Extra-low Dispersion) ED glass element minimizes chromatic aberration, allowing the lens to deliver stunning, high-contrast images while the use of two aspherical lenses help correct spherical aberration and coma, producing accurate image reproduction even at the widest aperture.

The AF-S Micro NIKKOR 60mm f/2.8G ED lens is scheduled to become available from Nikon authorized dealers beginning in March 2008 at an estimated selling price of $549.95.* For more information, please visit www.nikonusa.com.

The AF-S Micro NIKKOR 60mm f/2.8G ED lens, along with Nikon's entire line of photographic, optical and digital imaging solutions, will be on display at the PMA 2008 International Convention and Trade Show in Las Vegas, from Jan. 31 to Feb. 2 at exhibitor booth # G220.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as "Highest in Customer Satisfaction with Digital SLR cameras," according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com , which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

* Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

For J.D. Power and Associates award information go to jdpower.com

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Micro Nikkor 60mm f/2.8G ED
Nikon Micro NIKKOR 60mm f/2.8G ED lens. Courtesy of Nikon, with modifications by Zig Weidelich. Click for a bigger picture!

 



(First posted on Monday, January 28, 2008 at 23:01 EST)

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Top 3 photos this month win:

1 $300 Adorama Gift Certificate

2 $200 Adorama Gift Certificate

3 $100 Adorama Gift Certificate