2008 Photo Marketing Association Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

HP logo. PRESS RELEASE: HP SimpleSave Photo - An Easy-to-use, Affordable, Automatic Photo Backup Solution


LAS VEGAS, Jan. 31, 2008 - HP today introduced HP SimpleSave Photo, an easy-to-use and automated solution for finding and backing up precious photo memories on a PC.

With only four percent of consumers regularly backing up PC files,(1) HP SimpleSave Photo represents a breakthrough for all who desire a hassle-free and affordable way to protect their most valuable photos. HP announced the new solution at PMA '08, the photography industry's largest annual event.

HP SimpleSave Photo automatically searches a computer for all photos and stores them on a special DVD disc. The consumer simply drops the DVD into a PC's DVD burner tray and the back up automatically starts, without requiring consumers to install or learn software.

Since many digital cameras also record video, SimpleSave Photo also will back up most common video files. In fact, HP SimpleSave Photo works with approximately 100 photo, video and image formats including JPEG and others commonly used to store digital photos.

Each SimpleSave DVD will store up to 2,000 photos in minutes. At $14.99 for a pack of five SimpleSave DVDs, the solution is an affordable and convenient way for consumers to store up to 10,000 photos per pack(2) and protect their digital pictures from a PC crash or accidental loss.

"HP SimpleSave Photo aligns with HP's commitment to enrich consumers' digital experiences by offering a variety of features that enable them to enjoy and get the most out of their digital content," said Debra Lucero, director, Aftermarket Accessories, Personal Systems Group, HP.

HP SimpleSave Photo is compatible with Windows Vista®, XP and Windows 2000.

Pricing and availability

A pack of five HP SimpleSave Photo discs starts at an estimated U.S. street price of $14.99.(3) HP SimpleSave Photo is expected to be available at U.S. retailers starting in April, with worldwide availability later in spring.

More information regarding HP's presence at PMA '08 is available in an online press kit at www.hp.com/go/pma2008.

About HP
HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $104.3 billion for the four fiscal quarters ended Oct. 31, 2007. More information about HP (NYSE: HPQ) is available at www.hp.com.

(1) Harris Research, May 2006.
(2) Photo capacity based on average JPEG size of 2 MB per photo or up to 2,000 photos per disc. Actual results may very depending on photo size.
(3) Actual pricing may vary.

Microsoft and Windows Vista are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

This news advisory contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected results; and other risks that are described in HP's filings with the Securities and Exchange Commission, including but not limited to HP's Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2007. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
1/2008


(First posted on Thursday, January 31, 2008 at 11:03 EST)

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