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Kodak's DX3600 digital camera. Courtesy of Kodak. Kodak drops price of DX3600 Zoom!
(Thursday, October 4, 2001 - 00:09 EDT)

2x optical zoom 'EasyShare' digicam now selling for 25% less...

The latest in a rush of pre-holiday season price cuts has been announced today by Eastman Kodak Co. The company has reduced the price of its DX3600 Zoom digital camera, a 2.3 megapixel model with 2x optical zoom that was first announced on April 23rd, from $399 to $299.95 - a reduction of approximately 25%. The DX3600 Zoom is part of Kodak's 'EasyShare' series of digicams, which share a common docking station through which they transfer images and are recharged. Each camera is sold with am insert which allows it to fit in the docking station, which itself is an optional extra. The 'EasyShare' cameras cover pricepoints from $199 to $449.

Source: Eastman Kodak Co.

Original Source Press Release:

Suggested List Price on Kodak DX3600 Zoom Digital Camera Drops to $299.95; Popular EasyShare Line Suggested List Prices Now Range from $199 to $449

Research Data Confirms High Consumer Satisfaction with Easy to Use Camera System

ROCHESTER, N.Y., October 3 - Eastman Kodak Company today reduced the suggested list price of the Kodak DX3600 Zoom Digital Camera to $299.95, creating a great value for consumers who want to take, share and print digital pictures at an affordable price. With this move, Kodak now has a complete line of EasyShare cameras with suggested list prices that range from $199 to $449.

"One of the top attractions for EasyShare users has been the simple, one-button approach to transferring digital pictures from the camera to the computer and recharging the camera's batteries," said Willy Shih, president of Kodak's Digital and Applied Imaging Group. "Our research found that more than 90 percent of EasyShare DX3600 camera buyers were highly satisfied with the product and its features."

"With the combination of accessible price and demonstrated ease of use, Kodak EasyShare is really opening digital camera sales to the mass market," said Pierre Schaeffer, chief marketing officer and vice president of Kodak's Digital and Applied Imaging Group.

The Kodak DX3600 Zoom takes high quality pictures suitable for everything from e-mailing to printing 8 x 10-inch photos online or at home. It also features a 6X (2X optical, 3X digital) zoom, continuous digital video and sound. It offers 8MB of internal memory to hold up to 48 pictures. For more pictures, there is an expansion slot for removable COMPACTFLASH memory cards. In addition, all Kodak EasyShare cameras will include newly enhanced Kodak Picture Software, offering consumers more options for printing and sharing digital pictures online. The enhanced Kodak Picture Software leaves the choice in the consumers' hands by enabling them to type in the web address of their preference. For instance, users will be able to order prints from Ofoto.com, a Kodak subsidiary, or from any other retail site they choose.

Currently, the Kodak EasyShare system features a camera dock, five digital camera models and Kodak Picture Software. The Kodak EasyShare camera dock makes it simple to transfer pictures from the camera to a computer with a press of a button. Pictures can be viewed, enhanced, e-mailed or printed-at home or online -- while the camera dock simultaneously charges the camera's battery pack. Kodak EasyShare cameras will work well with Microsoft's Windows XP operating system.

Kodak and infoimaging
Eastman Kodak Company is the world's leader in helping people and businesses take, share, store, and print pictures - traditional or digital. Kodak's sales last year of nearly $14 billion were divided between consumer and commercial products and services, such as professional and consumer digital cameras, laser imagers for radiologists, photographic films for professionals and amateurs, digital services for cinematographers, high-speed document scanners and aerial images. Kodak is a leading participant in infoimaging, a $225 billion industry created by the convergence of images and information technology. Infoimaging unites three closely related imaging markets - devices, such as Kodak EasyShare digital cameras, as well as infrastructure and services/media - that enable people to more easily take and share pictures as information, entertainment or memories. The Kodak EasyShare system connects the three categories of infoimaging: devices, infrastructure and services / media.

Editor's Note: For more information on Kodak EasyShare products, visit our Web site at http://www.kodak.com/go/easyshare.

(Note: Kodak and EasyShare are trademarks of Eastman Kodak Company.)

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