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Toshiba's PDR-M81 digital camera. Copyright (c) 2001, The Imaging Resource. All rights reserved. Toshiba slashes digicam prices!
(Thursday, January 3, 2002 - 14:45 EST)

Cheaper prices and better bundles should help the company attract new users to digital photography...

Toshiba Imaging Systems has announced in a press release that it has updated pricing, rebates and bundles for several of its digital camera models, IR reader Charles Chen points out. The company's PDR-M21, PDR-M71 and PDR-M81 cameras will all now be bundled with a free 'Photo Kit' consisting of a 32MB SmartMedia card and case, camera bag and 4 Energizer e2 Lithium photo batteries... The PDR-M71 gets a $100 price reduction from $499 to $399, a 20% reduction. The PDR-M81, meanwhile, will come with a $100 mail-in rebate on its $699 price - mail-in rebates don't refund the buyer for sales taxes if applicable, but this is a 14% reduction before sales tax.

Toshiba also notes in its press release that it will be showing its digital camera lineup at the annual Consumer Electronics Show (CES) in Las Vegas from January 8th - 11th.

Source: Toshiba America Information Systems Inc.
Thanks to Charles Chen for this item!

Original Source Press Release:

Toshiba Makes It Easy to Ring in 2002 With A New Digital Camera

-- Prices Dropped up to 20% on Toshiba Super Megapixel PDR-M71 & PDR-M81 Digital Cameras, Plus Camera Buyers Receive a Free Toshiba Photo Kit Worth $100 --

IRVINE, Calif.--(BUSINESS WIRE)--Jan. 2, 2002-- Toshiba Imaging Systems, a division of Toshiba America Information Systems, Inc., is encouraging digital photography buffs to kick off the New Year with one of its high-quality, award-winning super megapixel digital cameras.

Toshiba announced today that it is reducing the price of its popular 3.2 megapixel digital camera, the PDR-M71, by over twenty percent to a breakthrough $399. In addition, Toshiba is immediately offering a $100 mail-in rebate for its top-of-the-line PDR-M81 4.2 megapixel camera, effectively cutting its price to $599 and putting four-megapixel digital imaging power well within reach of budget-conscious shoppers.

As a further enticement, Toshiba is extending its free Photo Kit offer to buyers of its PDR-M81, PDR-M71 and PDR-M21 cameras. A $100 value, the free Toshiba Photo Kit includes an extra 32Mb SmartMedia(TM) Card along with a special SmartMedia case, a sturdy camera bag, plus four Energizer® e2® Lithium Photo Batteries (perfect for your new Toshiba digital camera!).

``With these price reductions, Toshiba now stands alone in the marketplace by offering digital cameras that combine incredible low cost of ownership with the best photo output and unmatched versatility,'' said Doug Freck, Vice President & General Manager, Toshiba Imaging Systems. ``Digital photography enthusiasts can turn with confidence to the Toshiba brand for digital cameras, just as they do for their other consumer electronics needs.''

Toshiba will be displaying its full line of digital cameras at the International Consumer Electronics Show in Las Vegas, Nevada, January 8-11, 2002. For more information, U.S. customers call 1-800-288-1354. Fax, 1-800-640-8674. On the Web at www.dsc.toshiba.com.

Headquartered in Irvine, California, Toshiba Imaging Systems is a division of Toshiba America Information Systems, Inc., and part of the $48 billion Toshiba Corporation, a global leader in high technology products with 307 major consolidated subsidiaries worldwide.

Editor Note: SmartMedia(TM) is a registered trademark of Toshiba Corporation. All other products and trademarks are the property of their respective owners.

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