|Toshiba Shipping World's First Digital Camera with Touch Screen LCD & Interchangeable Face Plates|
-- New PDR-T10 2.2 Megapixel Digital Camera Perfectly Merges Function with Fashion, Offering High-Resolution Imaging Quality Plus the Simplicity of Touch Screen "Button-Free" Operation --
IRVINE, CA, May 10, 2002 Toshiba Imaging Systems, a division of Toshiba America Information Systems, Inc., today announced shipment of the new "button-free" Toshiba PDR-T10, the worldıs first digital camera to utilize its LCD as an interactive touch-screen menu.
Also distinguishing the two-megapixel PDR-T10 -- and adding to its excitement -- is a collection of interchangeable, snap-on faceplates, including zebra stripes, polka dots, and retro orange, that let the user alter the look of their camera to match whatever mood they find themselves in. Three faceplates come with the camera, with eight more available to be purchased separately.
"The PDR-T10 is perfect for people who want serious digital imaging performance from a point-and-shoot camera that lets them express their own distinct personality," said Doug Freck, Vice President & General Manager, Toshiba Imaging Systems. "Younger, more fashion-minded users will appreciate the camera's good looks, compact size, and uniqueness, while experienced photo enthusiasts will be pleased by its crisp, clear images, as well as ease-of-use features such as auto flash, auto focus and exposure, and a self timer."
BEAUTY PLUS BRAINS
On the performance side, the fully automatic PDR-T10 matches its beauty with a smart 2.2 megapixel CCD sensor that captures brilliant color photographs at resolutions up to 1600 x 1200 in universal JPEG format at three quality levels. To take advantage of the wide spectrum of uses of photography on the Internet -- from e-mailing friends to uploading photos to a personal web page -- the camera also has an 800 x 600 resolution mode that creates smaller-sized files.
Built to the highest standards of consumer digital photography, the PDR-T10 benefits greatly from a professional-grade, all-glass lens that is equivalent to f=38mm on a 35mm camera. For picture-perfect close-ups there's also a Macro mode that allows picture taking as close as 3.5 inches from the subject. Other performance features include its 4X digital zoom, user-selectable white balance, exposure control and flash, USB interface, and compatibility with Secure Digital (SD) storage media, another first for a Toshiba camera. The camera ships with a 8MB SD card, allowing storage of up to 80 photos, plus features on-board compatibility with SD cards up to 256MB.
LCD TOUCHSCREEN CONTROL
By touching the bright, high-resolution 1.6-inch LCD with a stylus, users can quickly navigate the camera's simple menus and icons to select from a host of controls including flash and zoom options to instantly review their photos or to launch the downloading of their pictures to a Windows®-based or Macintosh® OS computer. The camera comes with its own stylus, but is just as easily controlled by a standard PDA stylus or even a fingernail. The absence of buttons, levers and switches on the back of the camera gives the PDR-T10 a streamlined, elegant styling that ideally compliments its pocket-sized dimensions (3.36 x 2.83 x 1.1 inches).
MSRP is expected to be under $399. For more information, U.S. customers can call 1-800-288-1354. Fax, 1-800-640-8674. Or visit Toshiba on the Web at www.dsc.toshiba.com. Consumers are also encouraged to visit www.shoptoshiba.com for fast, convenient shopping.
Headquartered in Irvine, California, Toshiba Imaging Systems is a division of Toshiba America Information Systems, Inc., and part of the $48 billion Toshiba Corporation, a global leader in high technology products with 307 major consolidated subsidiaries worldwide.