Kodak announces new alkaline digicam battery!
By
Mike Tomkins
(Wednesday, July 10, 2002 - 01:32 EDT)
AA-sized "Max Digital Camera" batteries claimed to offer triple the battery life of existing alkalines...
Eastman Kodak Co. has distributed a press release announcing its new "Max Digital Camera" batteries, currently slated to ship in September in the USA. The company, which already sells a range of alkaline, lithium and NiMH batteries of various form-factors under the "Max" brand-name, claims that the new addition to the line will offer triple the performance of competing alkaline batteries. Specifically, it claims that when tested in the Kodak EasyShare DX3600 Zoom, the batteries gave 150 pictures as compared to 40-50 pictures from "a set of AA premium alkaline batteries". ""Our new Kodak Max Digital Camera Battery addresses a top concern among digital camera users - battery life," said James DeJager, Technical Director for Consumer Imaging's Battery business. "As a long-time leader in the design and manufacture of digital camera products, including batteries, Kodak has delivered yet again a cutting-edge advance that makes the digital imaging experience easier than ever for consumers." Pricing has yet to be announced, but is predicted to be set "comparably to other premium AA alkaline batteries".
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Original Source Press Release:
| New Kodak Max Digital Camera Battery Offers Up to 3X the Pictures Than Any AA Alkaline Battery In A Digital Camera ROCHESTER, N.Y.--(BUSINESS WIRE)--July 8, 2002--Using digital cameras just got easier. Today Eastman Kodak Company unveiled the new Kodak Max Digital Camera Battery, a high-performance battery that lasts up to three times longer than AA alkaline predecessors in digital cameras.
Longer battery life translates into greater convenience and more picture opportunities.
The non-rechargeable Kodak Max Digital Camera Battery offers the following benefits: - the longest life AA alkaline battery (up to 3X the pictures) in a digital camera
- convenience (no need for charging or chargers)
- excellent value (less expensive than AA lithium batteries)
In a series of tests, Kodak Max Digital Camera Batteries were compared with the AA-size high-drain alkaline batteries most often used in digital cameras. Results showed the Kodak battery enabled people to take up to three times the pictures than any AA alkaline battery in a digital still camera. This translates into 150 pictures with the new Kodak product versus approximately 40-50 pictures with a set of AA premium alkaline batteries when tested in a Kodak EasyShare DX3600 Zoom Digital Camera.
"Our new Kodak Max Digital Camera Battery addresses a top concern among digital camera users - battery life," said James DeJager, Technical Director for Consumer Imaging's Battery business. "As a long-time leader in the design and manufacture of digital camera products, including batteries, Kodak has delivered yet again a cutting-edge advance that makes the digital imaging experience easier than ever for consumers."
The AA-sized non-rechargeable oxy-alkaline battery fits almost 70 percent of digital cameras in the U.S. and 50 percent of digital cameras worldwide.
The Kodak Max Digital Camera Battery joins the company's portfolio of high-performance batteries including: Kodak Max Alkaline Batteries, Kodak Max Rechargeable Batteries and Kodak Max Lithium Batteries.
The Kodak Max Digital Camera Battery will be priced comparably to other premium AA alkaline batteries and will be available in photo departments of major retailers and photo specialty stores as early as September.
Eastman Kodak Company and infoimaging
Kodak is the leader in helping people take, share, enhance, preserve, print and enjoy pictures -- for memories, for information, for entertainment. The company is a major participant in "infoimaging" -- a $225 billion industry composed of devices (digital cameras and PDAs), infrastructure (online networks and delivery systems for images) and services & media (software, film and paper enabling people to access, analyze and print images). Kodak harnesses its technology, market reach and a host of industry partnerships to provide innovative products and services for customers who need the information-rich content that images contain. The company, with sales last year of $13.2 billion, is organized into four major businesses: Photography, providing consumers, professionals and cinematographers with digital and traditional products and services; Commercial Imaging, offering image capture, output and storage products and services to businesses and government; Components, delivering flat-panel displays, optics and sensors to original equipment manufacturers; and Health, supplying the healthcare industry with traditional and digital image capture and output products and services.
Editor's Note: For additional information about Kodak, visit our web site on the Internet at: www.kodak.com.
(Kodak and Kodak Max Digital Camera Batteries are trademarks of the Eastman Kodak Company) |
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