|Free Kodak EasyShare Software Enhanced to Make Finding, Sharing and Printing Favorite Holiday Memories a Snap|
ROCHESTER, NY, November 25 -- Eastman Kodak Company today announced the introduction of its enhanced Kodak EasyShare software just in time for one of the busiest picture-taking times of the year -- the holiday season. Not simply an editing tool, the Kodak EasyShare software lets consumers easily print Kodak-quality pictures at home or online with the touch of a button, organize pictures and e-mail, regardless of the level of digital photography experience they have. Both the free download and the CD-ROM version, offered for a nominal fee of $4.95 plus shipping and handling, are available by visiting www.kodak.com/go/easyshare.
Consumer research indicates that easy uploading and the ability to print high-quality photos are the two most important purchase considerations for potential digital camera buyers. Last year, Kodak EasyShare solved the easy uploading challenge with the EasyShare docking station. Today, Kodak is focusing on the challenge of printing and photo management for the growing number of digital camera users.
"Digital imaging is becoming mainstream yet consumer frustrations are common," said Nancy Carr, vice president of software and services for Kodak's Digital & Applied Imaging Division. "Consumers want to find their digital images quickly, they want to share their images easily and they want to get high-quality prints, especially during the holiday season. Kodak EasyShare software is designed to easily lead users through the digital photography experience with the one-touch simplicity they have come to expect from Kodak."
According to Lyra Research, 25 billion digital pictures will be saved worldwide in 2002; that figure is expected to grow to 73 billion by 2006. "Imagine how challenging it is becoming to put together a memory book with your favorite photos," said Ed Lee, Director, Lyra Digital Photography Advisory Service. "Software solutions are the key to finding your favorite digital pictures for printing and sharing as your collection grows. If you do not have a way of finding a picture, then that picture no longer has value."
New Kodak EasyShare Software Features
The Kodak EasyShare software's One Touch to Better Pictures feature can turn any home printer into a Kodak-quality printer, delivering rich, vibrant colors and outstanding print quality. Designed for use with Kodak Ultima or Premium Inkjet Paper, One Touch to Better Pictures technology color matches the image and changes the printer driver settings to ensure the best photo print all at the touch of one button.
It's also easy for consumers using the Kodak EasyShare software to get professionally processed prints made from their favorite digital shots. They can select the "Order Prints Online" tab and instantly upload their pictures over the Internet to the EasyShare Print Center or their favorite online photo retailer. Consumers can then collect the finished prints (from 4" x 6" to 20"x30" poster size, depending on service) from their local store or have them sent directly to their home.
In addition, the software gives consumers the ability to retrieve lost and forgotten photos and JPEG files trapped on their hard drive. Once the EasyShare software is loaded, it scans folders, locates files and enables users to easily pull all their digital images into "My Collection."
Eastman Kodak Company and Infoimaging
Kodak is the leader in helping people take, share, enhance, preserve, print and enjoy pictures for memories, for information, for entertainment. The company is a major participant in "infoimaging" a $385 billion industry composed of devices (digital cameras and PDAs), infrastructure (online networks and delivery systems for images) and services & media (software, film and paper enabling people to access, analyze and print images). Kodak harnesses its technology, market reach and a host of industry partnerships to provide innovative products and services for customers who need the information-rich content that images contain. The company, with sales last year of $13.2 billion, is organized into four major businesses: Photography, providing consumers, professionals and cinematographers with digital and traditional products and services; Commercial Imaging, offering image capture, output and storage products and services to businesses and government; Components, delivering flat-panel displays, optics and sensors to original equipment manufacturers; and Health, supplying the healthcare industry with traditional and digital image capture and output products and services.
Kodak and EasyShare are trademarks of Eastman Kodak Company.