Original Source Press Release:
Intel's kid-friendly digital camcorder makes a comeback|
(Tuesday, January 28, 2003 - 16:30 EST)
A press release today from Atlanta-based Digital Blue, a subsidiary of Prime Entertainment, caught our eye because the company has resurrected a line of products created by Intel that aimed to entertain kids whilst helping them learn about computers and technology.
Intel sold the products through its "Connected Products Division", which was supposed to boost demand for its core line of computer processor chips - but was given the chop in October 2001 as the company decided to concentrate on its core business areas. Apparently a number of Intel execs left to join Digital Blue, which purchased the "Digital Movie Creator", "PC Animation Station" and "QX3 Plus Computer Microscope" and began selling them once more.
According to Digital Blue, sales of the "Digital Movie Creator" in particular are going well, and the device just picked up an award in the United Kingdom where it is distributed through TAG Learning Ltd. At the British Education and Training Technology show earlier this month, TAG wsa recognized for the "Digital Movie Creator" as "best new hardware for use in primary schools in 2003". This year's awards were presented by EMAP Education, the British Educational Suppliers Association and Educational Computing & Technology, and sponsored by the British Educational Communications and Technology Agency
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|'Digital Blue' Camera Wins Education Award in UK Follows Sold-Out Launch in USA|
ATLANTA, Jan. 28 /PRNewswire-FirstCall/ -- A prestigious teacher's organization in the United Kingdom selected Digital Blue's 'Digital Movie Creator' as the best new hardware for use in primary schools in 2003. The recognition builds on Digital Blue's October launch in the United States, which generated great product reviews and hot Holiday sales for the new startup.
The BETT 2003 award (see http://www.bettawards.com/bett_awards_2003/), was presented earlier this month in London at the world's largest educational technology event. The tradeshow showcases tech products and services to the world's teachers. This year more than 22,000 teachers from 76 countries attended, organizers said.
The Digital Movie Creator, a kid's digital camcorder with movie-making software, was selected over many well known products, including Apple's eMac.
"Teachers love using Digital Blue in the classroom," said Digital Blue's CEO Tim Hall. "It combines multimedia presentation software with a digital camera that can be used for a wide variety of lessons."
The UK award is an important step in broadening Digital Blue's presence throughout Europe. Currently, the Atlanta-based company has limited distribution through its UK distributor, Tag Learning, Ltd.
The award follows a brisk-selling holiday season in the United States for the new brand. Digital Blue launched in October with three items: the Digital Movie Creator; the QX3+ Computer Microscope; and the PC Animation Station.
The Digital Movie Creator sold out at many retail outlets, and was a surprise holiday hit on the online videogame site http://www.gamestop.com. It topped the site's bestseller list throughout December, outselling all other items including videogame titles.
"The Digital Movie Creator is a hot seller with all our customers,' said Bill Uzell, Executive Vice President of Sales for Digital Blue. "We just can't keep up with demand. Sales are also strong for our other products, so we had a terrific season despite challenging market conditions."
See http://www.playdigitalblue.com for more information.