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Argus Introduces 5-Mp DC-3810 Under $500, Four Pocket Digicams
By Mike Pasini, The Imaging Resource
(Saturday, March 1, 2003 - 20:18 EST)

Argus unveiled an inexpensive five-megapixel digicam with 3x optical zoom and four smaller digicams ranging from a $180 two-megapixel pocketable to a $100 necklace digicam.

LAS VEGAS -- Argus Camera introduced the first five-megapixel digicam under $500 here today at PMA 2003, along with four pocket-sized digicams ranging in price from $99.95 to $176.99.

The five-megapixel DC-3810 features 3x optical zoom, multi-function flash, a self-timer, 1.8-inch color LCD screen, auto-focus, 12-frame VGA out, TV out, USB interface and a 32MB CompactFlash card. List price is $499.95.

The four pocket-sized products include the SL-2800, SL-2820, USB-1800 and USB-1810.

The SL-2800 and SL-2820 are slim, two-megapixel digicams. The $176.99 SL-2800 offers 16MB flash memory, a flash and a rechargeable lithium battery. The $161.99 SL-2820 has a 1.6 inch TFT screen, 2MB internal flash memory and a Secure Digital card slot (card not included).

The $99.95 USB-1800 is a 4-in-1 digicam: a digital still camera, a PC cam, a video camera and an internal USB port. With 16MB internal memory, the compact USB-1800 can also be used as a mass storage device.

Argus said the $99.95 USB-1810 is the smallest digital camera available with no drivers, no cables and no slot. This necklace digicam is a 350K VGA digicam with Memory Stick, a deluxe metal body, 32MB flash memory and a rechargeable Li-ion battery.

Original Source Press Release:

New Offering Leads Industry in Functionality at the Lowest Price

LAS VEGAS, NV- (March 2, 2003) PMA-Booth C160? Argus Camera, a leading provider of quality digital, 35mm and Advanced Photo System (APS) cameras, showcases the first 5 Mega Pixel camera to break the $500 price barrier. The DC-3810 is now available for just $499.95?far less than competitors' prices for cameras with similar functionality.

"This is a true breakthrough in the camera market as a whole as Argus has now made it possible for consumers for a very low cost to harness the power of high-end photographic technology previously completely out of reach because of sky-high sticker prices," said Bill Pearson, CEO of Argus. "Argus is working hard to bring the best technology available to consumers at low cost; it's been our mission for decades and this is yet another example of our reaching that goal."

The DC-3810 camera will be showcased at the PMA Show to be held in Las Vegas beginning on March 2. It can be viewed at booth C160.

The DC-3810 has all the features consumers should expect from a high-end 5 Mega Pixel digital camera with CCD. It includes 3X optical zoom, a multi-function strobe flash, a self-timer, a 1.8-inch color LCD screen, auto-focus capability, , 12 frame VGA out, TV out, USB interface, and is packaged with a 32MB compact flash card. The DC-3810 has a suggested retail price in the U.S. of $499.95.

About Argus Camera
Argus Camera is based in Elk Grove Village, Ill., in suburban Chicago. Founded in 1936, the company introduced the first low-cost 35mm camera to the world and has been named the "Great American Camera Company" by the Smithsonian Institute. Today, the company offers a wide range of photographic products and supplies, including 35mm cameras, APS cameras, single use type cameras, power zoom cameras, digital cameras and other imaging products and accessories. Argus cameras are sold in such retail outlets as Kmart, Ritz Camera, Office Max, Ames, Meijer, Fred Meyer, ShopKo, Camera World, Bartell Drug, and on the Internet at www.800.com. For more information on Argus and its full line of products, call 1.847.228.5300; write 1100 Howard Street, Elk Grove Village, IL 60007; email to argus@arguscamera.com; or visit the company's Web site at www.arguscamera.com.




Argus Camera Showcases Line of Digital Cameras
That Goes Where No Camera Has Gone Before


Pocket-Sized Cameras Perfect for Wide Range of Consumer Needs

LAS VEGAS, NV- (March 2, 2003) PMA-Booth C160? Argus Camera, a leading provider of quality digital, 35mm and Advanced Photo System (APS) cameras, showcases an extensive lineup of digital cameras that literally fit in your pocket or purse. The cameras will be showcased at the PMA Show to be held in Las Vegas beginning on March 2.

"These Argus products truly meet consumer demand by providing tremendous functionality in the smallest of packages," said Bill Pearson, CEO of Argus. "Consumers look to Argus to innovate the solutions they demand in cameras, and we're thrilled to continue with this camera lineup our rich tradition of low-cost, high-feature cameras."

The four key pocket-sized products, available for viewing at PMA booth C160,include the SL-2800, SL-2820, USB-1800, and USB-1810. All feature comprehensive digital-camera functionality plus additional user-demanded offerings to make the cameras even more attractive to a wide range of consumers.

The SL-2800 and SL-2820 give consumers the functionality of a slim digital 2 megapixel camera they can take virtually anywhere. The SL-2800 offers 16 MB flash memory, a strobe flash, and a rechargeable lithium battery. The SL- 2820 has a 1.6 inch TFT screen, 2MB internal flash memory and a Secure Digital Card Slot (card not included). The SL-2800 has a suggested retail price in the U.S. of $176.99 and the SL-2820 of $161.99.

The USB-1800 is a 4-in-1 uniquely designed digital camera: a digital still camera, a PC cam, a video camera and an internal USB port. Offering 16MB of internal memory, the compact USB-1800 can also be used as a mass storage device for documents and large data files. The USB-1800 has a suggested retail price in the U.S. of $99.95.

Finally, the USB-1810 is the smallest digital camera available with no drivers, no cables and no slot. This necklace CAM offers a 350K VGA (640 x 480 resolution) digital camera and memory stick, a deluxe metal body, 32 MB flash memory and a rechargeable Li-ion battery. The USB-1810 has a suggested retail price of $99.95.

About Argus Camera
Argus Camera is based in Elk Grove Village, Ill., in suburban Chicago. Founded in 1936, the company introduced the first low-cost 35mm camera to the world and has been named the "Great American Camera Company" by the Smithsonian Institute. Today, the company offers a wide range of photographic products and supplies, including 35mm cameras, APS cameras, single use type cameras, power zoom cameras, digital cameras and other imaging products and accessories. Argus cameras are sold in such retail outlets as Kmart, Ritz Camera, Office Max, Ames, Meijer, Fred Meyer, ShopKo, Camera World, Bartell Drug, and on the Internet at www.800.com. For more information on Argus and its full line of products, call 1.847.228.5300; write 1100 Howard Street, Elk Grove Village, IL 60007; email to argus@arguscamera.com; or visit the company's Web site at www.arguscamera.com.

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