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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Phase One's logo. Click here to visit the Phase One website! PRESS RELEASE: Phase One and PictureFlow Announce Joint Cooperation on RAW Conversion Software


Copenhagen April 25, 2003: Phase One (Denmark), maker of Capture One DSLR RAW conversion software for Canon and Nikon cameras, is announcing a joint cooperation with PictureFlow LLC (US), maker of YarcPlus RAW conversion software for Canon cameras. As part of this mutual agreement, PictureFlow will become a sales and support channel for Capture One RAW conversion software and Michael Tapes, co-author of YarcPlus, will serve as Product and Marketing Consultant to the Capture One DSLR Product Group. YarcPlus and Archive Creator will continue to be sold and supported by PictureFlow.

As a special limited time promotion, PictureFlow will be offering a discount to all of its customers who purchase Capture One DSLR Limited Edition within the next 14 days. A mailing will be sent to all registered users of YarcPlus and Archive Creator with special purchasing instructions.

Michael Tapes commented, "The Capture One DSLR software raises the bar for RAW workflow and quality of conversion. Through the use of proprietary conversion technology, developed over the past several years, Capture One DSLR software offers a high quality alternative to SDK based software such as YarcPlus and others. I am very pleased to be associated with Phase One, and will continue to promote the virtues of the RAW format. It is great that there are now alternative choices for RAW photographers."

Phase One's CEO, Henrik Håkonsson remarks: "By entering into a cooperation with PictureFlow and Michael Tapes Phase One seeks to strengthen its position as the leading supplier of RAW conversion software for Canon and Nikon DSLR cameras. We now offer Capture One DSLR through the PictureFlow sale/support channel. In addition to this we are very pleased to be able to involve Michael Tapes as a consultant in our efforts in building a prosperous business. Michael has an outstanding reputation in the industry and we are confident that we will be able to use his professional skills to set new standards for RAW conversion software for Canon and Nikon DSLR cameras."

Capture One DSLR Limited Edition is available for download and purchase from the www.pictureflow.com website as well as the www.phaseone.com website. The download will run in evaluation mode with no limitations for a 15 day free trial period.

Note: Phase One is a registered trademark of Phase One A/S. All other brand or product names are trademarks or registered trademarks of their respective holders.


(First posted on Tuesday, April 29, 2003 at 16:34 EDT)

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