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Fuji's FinePix A210 digital camera. Courtesy of Fuji, with modifications by Michael R. Tomkins. Click for a bigger picture! Fuji announces FinePix A210 Zoom
(Wednesday, May 28, 2003 - 20:55 EDT)

Fujifilm yesterday announced the FinePix A210 Zoom digital camera in numerous countries around the world - including Japan, Canada, the United Kingdom and more, but noteably not in the USA.

The FinePix A210 Zoom is aimed at ease of use, with the camera's styling being strongly reminiscent of the FinePix 2600 and 2650 Zoom with their built-in sliding lens covers, but with the viewfinder lower and closer to the edge of the camera, the flash slightly further from the lens, and the display button moved above the LCD display. As with the previous cameras, the FinePix A210 Zoom has a 3x optical zoom lens, but where those models had a 2 megapixel imager, the A210 Zoom is 3.34 megapixels.

Japanese photographers will get the FinePix A210 Zoom first, with the camera shipping on June 22nd at a price of ¥35,000 (US$295 / CDN$409 / €251 / £180 ignoring exchange rate fluctuations, taxes and duties).We've been told that the camera likely will come to the US later this year, although specifics have not been revealed.No information on pricing or availability has been given in the United Kingdom. The Canadian release predicts availability in September 2003, with pricing not yet disclosed.

Fujifilm FinePix A210 Zoom
Fujifilm's FinePix A210 Zoom digital camera. Courtesy of Fuji, with modifications by Michael R. Tomkins. Click for a bigger picture!
Number of effective pixels 3.2 million pixels
CCD size 1/2.7" square pixel CCD
Number of total pixels 3.34 million pixels
Number of recorded pixels Still image: 2048 x 1536(3.15 million) / 1600 x 1200 / 1280 x 960 / 640 x 480 pixels
320 x 240 pixels 10 frames/sec., without sound
160 x 120 pixels 10 frames/sec., without sound
File format
Still image: JPEG (Exif ver. 2.2**)
Movie: AVI (Motion JPEG)
Design rule for Camera File system compliant / DPOF compatible
Storage media xD-Picture Card™ (16MB card included)
Lens Fujinon 3x optical zoom lens
Lens focal length Equivalent to 36-108mm on a 35mm camera
Focus Autofocus
Focus distance
Normal: Approx. 80cm / 2.6 ft. to infinity
Macro: Approx. 10cm – 1.0m / 0.3ft – 3.3ft
Shutter speed 1/2 to 1/2000 sec.
f 3.0 / f 7.0 (wide-angle)
f 4.8 / f 10.8 (telephoto)
Sensitivity Equivalent to ISO 100
Exposure control TTL 64-zones metering
Exposure modes Programmed AE (exposure compensation in manual mode)
White balance
Manual (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light)
Viewfinder Real-image optical viewfinder
LCD monitor 1.5-inch TFT (60,000 pixels)
Flash Auto flash using flash control sensor
Flash effective range
Wide angle: Approx. 0.8 m – 3.5m / 2.6 ft – 11.5 ft
Telephoto: Approx. 0.8 m – 3.0 m / 2.6 ft – 9.8 ft
Flash modes Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro*, Red-eye Reduction + Slow Synchro* (* in manual mode only)
Self-timer Approx. 10 sec.
Video output NTSC / PAL selectable
Multiple connecter (for USB 1.1 or optional PictureCradle)
Video output socket
Power source 2 x AA Alkaline / Ni-MH battery or AC power adapter (optional)
Dimensions 98.5 (W) x 65 (H) x 52.5 (D) mm
Weight 175g (excluding batteries and media)
Camera functions
Digital zoom 3.2x (640 x 480 pixels), 1.6x (1280 x 960 pixels),1.28x (1600 x 1200 pixels)
Shooting modes Auto, Manual
Movie recording (AVI format (Motion JPEG))
320 x 240 pixels: 10 frames/sec., up to 60 sec.
160 x 120 pixels: 10 frames/sec., up to 240 sec.
without sound
Single frame (with 13x playback zoom at 3M mode)
9 Multi-frame
Accessories included
  • 16MB xD-Picture Card™
  • 2 x AA type Alkaline batteries
  • Hand strap
  • USB cable
  • Video cable
  • Cradle Adapter for FinePix A210 Zoom
  • CD-ROM containing:
    • USB driver
    • FinePixViewer 4.0
    • ImageMixer VCD for FinePix
Optional accessories
  • USB PictureCradle CP-FXA10 (includes AC-3VW and rechargeable battery NH-10, which can be charged only in this cradle)
  • AC power adapter: AC-3V (can only be used as a battery charger with NH-10 via the PictureCradle)
  • Battery pack NH-10 (can only be charged with PictureCradle CP-FXA10)
  • Battery charger with batteries (2 x Ni-MH): BK-NH / BK-NH2
  • Rechargeable battery: 2HR-3UF(2 x Ni-MH included)
  • xD-Picture Card™: 16, 32, 64, 128, 256 (and 512MB from Summer 2003)
  • PC card adapter: DPC-AD
  • Image memory card reader: DPC-R1
  • CompactFlash™ card adapter: DPC-CF
  • Soft case
More Photos
Fujifilm's FinePix A210 Zoom digital camera. Courtesy of Fuji, with modifications by Michael R. Tomkins. Click for a bigger picture!

Original Source Press Release:

Will the Fujifilm FinePix A210 Zoom be the least intimidating digital camera on the market?

Fujifilm unveils the FinePix A210 Zoom: entry-level digital camera achieving an impressive 3 megapixel output

27 May 2003

During a recent research study of 1,000 UK consumers, Fujifilm discovered that people who don't own a digital camera believe they are more complicated to use than a mobile phone. When questioned 'Do you think that the average digital camera is more complex to operate than a mobile phone?', a remarkable 50% more respondents answered 'more complex' than 'less complex'. This perception is likely to change with the announcement today of the FinePix A210 Zoom - a camera designed for users who are slightly more anxious about the leap into digital photography.

With a 3.2 million pixel effective resolution and 3x zoom, the FinePix A210 Zoom is an impressive, yet affordable, choice for anyone moving on from a no-frills, compact film camera to take their first steps into digital photography. This silver-finish, easy to use digital package has big buttons and clear markings, making it ideal for use by all the family. The camera also has a high-quality 1.5" TFT screen for reviewing pictures, and an optical viewfinder for easier visibility.

Catering for non-computer owners, the FinePix A210 Zoom comes with a Video Out socket, enabling photographs to be viewed immediately on a TV screen. For hard copy prints, users can visit the wide number of high street photographic retailers offering Fujifilm digital print services (FDi) in-store. The service allows users to view, select and enhance their images via an easy-to-use touch screen. The prints are developed on true photographic paper, delivering superb results that are guaranteed to last and can be recorded to CD for safekeeping.

The FinePix A210 Zoom ensures high picture quality with programmed auto exposure and flash capabilities to capture clear images, from which you can produce larger prints. The 3x optical zoom lens further enhances the creative possibilities, yet this camera maintains point-and-shoot simplicity. In addition, the camera offers a 10 frames per second (fps) movie recording facility.

In essence, the FinePix A210 Zoom is easy to use and accessible to all. The optional PictureCradle enables the user to download images and charge batteries in one simple procedure - so there's no messing around with multiple cables.

FinePix A210 Zoom features at a glance:

  • 3.2 million effective pixels
  • Fujinon 3x optical zoom lens equivalent to 36-108mm on a 35mm camera
  • xD-Picture Card™ providing large storage capacity and low power consumption (512MB card available soon)
  • Movie recording capabilities up to 10 frames per second (fps). Records movies up to 60 seconds (320 x 240 pixels) and up to 4 minutes (160 x 120 pixels) with a 16MB xD-Picture Card™ (included)
  • Video Out socket, which enables photographs to be reviewed on a TV screen
  • Fast operation and simple to use, just 'point and shoot' for lifelike images
Adrian Clarke, Fujifilm's Director of Consumer Products, commented, "Fujifilm firmly believes that digital photography should be accessible to everyone.

"What's more, if anyone thinks that simple, value-priced cameras cut corners on specification and quality, then they should get to know the FinePix A210 Zoom. It's intuitive, easy to handle, and should form part of the most straightforward route to getting prints."

Long lasting battery life
The FinePix A210 Zoom has been specifically developed to reduce power consumption. The 2 x AA alkaline batteries supplied with the camera deliver an impressive 300 shots under normal conditions (with the LCD monitor switched off). Ni-MH rechargeable batteries are also available as part of the accessories range for even better battery economy.

Straight from the box
The FinePix A210 Zoom is supplied with everything needed to start shooting straight from the box. A full range of accessories including two AA alkaline batteries, 16MB xD-Picture Card™, hand strap, software CD-ROM, video cable and USB cable are bundled with the camera. The supplied software CD includes USB drivers, Fujifilm's FinePix Viewer 4.0 for image browsing, and ImageMixer VCD for creating multimedia albums. The camera is also supplied with an adapter that enables the camera to slot straight into the optional PictureCradle.

Pricing and availability
The FinePix A210 Zoom will be available from photographic and electrical retailers at a price that will be finalised closer to the retail launch.

Fujifilm Introduces a New and Exciting Way To Experiment With Digital Photography

New digital camera provides all the features digital camera users need to get started

Mississauga, ON May 27, 2003 - Fuji Photo Film Canada Inc., a leading innovator of digital imaging technologies, introduces the Fujifilm FinePix A210 today, a successor to the best selling FinePix 2650. Designed with a higher-resolution capacity, better power-consumption, and TV-friendly playback, the A210 offers consumers a new and improved digital photography experience.

The FinePix A210 brings the digital photography experience full-circle with 3.2 million effective pixel output, 3x optical zoom, and conventional CCD technology. These options not only allow the consumer to capture crisp, high-quality images under a range of conditions, but also delivers pictures perfect for developing through your local retail photofinisher.

"The new FinePix A210 offers consumers a functional and versatile way to become familiar with digital photography, and experience the ease and convenience of owning a digital camera," says Miriam Baltensperger, Director of Marketing, Digital Cameras, Fuji Photo Film Canada Inc. "Packed with so many features in a compact design, the FinePix A210 provides a fun, user-friendly experience at an affordable price."

Some of the FinePix A210's most exciting features include:
  • 1.5 inch colour LCD monitor - Provides user-friendly menus for easy maneuvering and simple viewing of the subject. It makes framing pictures and seeing the results quick and easy.
  • Multilingual OSD - Provides information in six languages, including English, French, Chinese and Japanese, to assist Canadian consumers in our multi-cultural market.
  • xD-Picture Card technology - This storage medium allows consumers to record, store and transport audio-visual information faster and easier than before.
  • Lower power consumption - This digital camera was designed to use minimal power. Users will benefit from the convenience and savings of longer battery life on a single charge.
  • NTSC/PAL selectable video output - This feature allows users to plug their digital camera into the television regardless of where they are traveling, and get clear video output. Perfect for travelers who like to review their memorable moments at the end of every travel day.
  • Optional picture cradle - This accessory provides users with a convenient, fast and effortless way to download digital images.
The FinePix A210 will be available for purchase in September 2003. This digital camera comes bundled with a 16MB xD-Picture Card, 2x AA alkaline batteries, a hand strap, a USB and video cable, and a CD-ROM with software and drivers.

Online Digital Photography Resources
Fuji Photo Film Canada also operates a Web site at www.fujifilm.ca that caters to the growing needs of digital photographers from coast-to-coast. Digital Gateway, for example, is a one-stop destination for consumers in search of a variety of solutions, such as a shopping guide, a directory of digital camera retailers, where to get prints from digital files, tips and tutorials, a coupon and promotions alert, digital camera product support and links to a host of digital photography resource sites.

Fuji Photo Film Canada is committed to making digital photography more accessible by expanding the performance of the technology and providing the information needed to make informed purchasing decisions. The Sympatico.ca photocentre, sponsored by Fuji Photo Film Canada (www.photography.sympatico.ca), provides Canadians with an extensive resource on digital photography - from tips and tutorials to photo essays.

Fuji Photo Film Canada also provides a retail-based online digital photofinishing solution with its Print@Fujicolor software that enables consumers to order digital prints from home.

About Fuji Photo Film Canada Inc. Fuji Photo Film Canada Inc. is a wholly owned subsidiary of Fuji Photo Film Co. Ltd. of Tokyo, one of the world's leading imaging and information product developers and manufacturers. Fuji Photo Film Canada is based in Mississauga, Ontario, with regional offices in Montreal and Vancouver.

Fuji Photo Film Canada creates new dimensions in photography and storage media by introducing innovative technologies in the digital camera, digital and film photofinishing, camera and data media categories. Recent advancements such as Digital Super CCD, Image Intelligence, 4th Colour Layer Film Technology, ATOMM and NANO CUBIC Media have helped the company establish itself as the brand of choice by Canadian consumers.

Fuji Photo Film Canada Inc. also makes environmentally friendly practices central to its business including its operations, its products and its community outreach. Green is more than just its corporate colour. It is a symbol of its commitment to improving our world - one person, one classroom, and one species at a time. Their efforts and dedication to continual improvement is reflected in the ISO 14001:1996 certification achieved in 2001.

All product and company names herein may be trademarks of their registered owners.

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