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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Alera Technologies' logo. Click here to visit the Alera Technologies website! PRESS RELEASE: Exciting New Digital Photo Copy Cruiser(tm) from Alera Technologies


A Compact and Transportable 8-in-1 Digital Photo Card to CD Copier

CHATSWORTH, Calif., Nov. 10, 2003 -- Alera Technologies, developer and manufacturer of Advanced DVD and CD Recording Solutions proudly debuts its new Digital Photo Copy Cruiser that copies digital photos directly from camera memory cards to CD without a computer. The Digital Photo Copy Cruiser is compact and transportable, so you can copy your digital photos to CD instantly wherever you are, for quick distribution and your memory cards can be easily cleared for reuse.

The Consumer Electronics Association (CEA) reports 10.1 million digital cameras will ship this year, which is $2.9 billion in value and Gartner Group projections show sales of digital cameras will most likely surpass 26.5 million units by 2007, with household penetration of 65 percent.

"This equates to a large number of users looking for an easy way to both store their pictures on low cost media and easily share their pictures. The Digital Photo Copy Cruiser is another Prosumers' Choice and exactly what customers are looking for" stated Perry Solomon, President and CEO. "With its distinctive appearance and streamlined design that maintains our 'Professional Black' look, we are confident the Digital Photo Copy Cruiser will successfully appeal to a very broad range of users."

The new Digital Photo Copy Cruiser (Alera Technologies Part # 310101, Ingram Micro SKU # C57017) has a low Estimated Street Price (ESP) of only $229 so that Prosumer, Corporate, Government and Education users, all can enjoy the most convenient way to store and share digital photos.

The Digital Photo Copy Cruiser is equipped with a USB 2.0 port and can be connected to a computer and used as a 36x CD Recorder. An Award Winning Software Suite is included FREE! with purchase featuring Ahead Nero with a new user friendly wizard that simplifies the CD recording process with the use of mouse over direction and Ulead Photo Explorer providing an efficient way to transfer, browse, modify and distribute digital media. Photo Explorer is the all in one tool for owners of digital cameras, Web Cams, DV camcorders, scanners or anyone that wants a more effective way to manage digital media.

When copying flash memory cards, you can copy up to twenty-one 32MB flash memory cards to a 700MB CD. Photos from each card can be added to the CD in multi-session format so the entire 700MB storage capacity of the CD can be used. The Digital Photo Copy Cruiser supports the following Digital Memory Card formats: CF Type I and II, SD, MMC, SM, MS, MS Pro, and Micro Drive. Each package contains the Software Suite, a USB cable, a 100-240v, 50-60Hz power adapter, a Quick Start Guide and Users Guide.

Alera Technologies full line of DVD and CD recording and duplication solutions are featured at 4SURE.com, AAFES, Amazon.com, American TV, Best Buy, Buy.com, CDW, CompUSA, DataVision, Global Computer, Insight, J & R, Mac Connection, MacMall, Mac Warehouse, Micro Center, Micro Warehouse, Office Depot, PC Connection, PC Mall, PC Nation, Tech Depot, Videoguys, Wolfe's, and Zones, in addition to other leading retailers. Government and Education customers may purchase from Government and Education Specialists including AAFES, CDW-G, CompuCom, Daly Computer, EnPointe, Fed Tek, GCI, GE IT Solutions, GovConnection, GOVPLACE, Green Pages, GTSI, Horizon, Insight Gov, Manchester, MicroWarehouse Gov, Northern NEF, PC Mall Gov, Pomeroy, Sarcom, Shi.com, TIG and Unisys. All products are available to resellers through Broadfield Distributing, Brooke Distributors and Ingram Micro, the world's largest microcomputer products distributor. Complete information is available at http://www.aleratec.com

More on Alera Technologies

Alera Technologies is a leading developer and manufacturer of "Prosumers' Choice" solutions for the DVD and CD recording technology markets. Alera Technologies exciting new DVD and CD recording solutions are establishing a higher standard in the industry with professional strength solutions that are exceptionally easy to use and understand, creating the ultimate "out of the box" product experience. Perry Solomon, President and CEO of Alera Technologies, is currently serving as Chair of the Optical Storage Technology Association (OSTA) Marketing Committee. Alera Technologies is headquartered at 21722 Lassen Street, Chatsworth, CA 91311. For more information visit http://www.aleratec.com. E-mail sales@aleratec.com. Toll Free Phone: 1-866-77-ALERA, Phone: 1-818-678-6900, or FAX: 1-818-475-5200.

Courtesy of Alera


(First posted on Wednesday, November 12, 2003 at 03:40 EST)

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