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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: LifePics, Inc. Announces Prepaid Online Photofinishing Cards


BOULDER, Colo.--February 4, 2004--LifePics, Inc., the leading provider of business-to-business online imaging infrastructure solutions, today announced availability of prepaid online photofinishing cards. Prepaid online photofinishing cards are a convenient, easy to use vehicle for customers to recognize substantial savings on online digital services and photofinishing for fulfillment at their favorite local photofinisher. Additionally, these prepaid cards address the increasing need for digital camera user's to secure a safe and inexpensive way to store digital images. By providing the convenience of prepaid cards, photofinishing retailers can drive additional demand for online imaging services directly to their labs while strengthening their brand equity with the customer. "The LifePics prepaid cards are guaranteed to further create a strong customer retention program for digital camera users," commented Vahe Christianian, president and ceo of LifePics. "We are so confident that this product will significantly increase the digital print services of our LifePics network members that we are offering a money back guarantee for the first ninety days of this program launch."

LifePics online prepaid cards come in four denominations. The storage pack includes 300MB of storage with a one-year subscription to the private branded LifePics network member online imaging service. The trial pack plus includes fifty prepaid 4x6 prints plus a one-year membership with 300MB of storage. The share pack plus includes one hundred prepaid 4x6 prints plus a one-year membership with 300MB of storage. The value pack plus includes five hundred prepaid 4x6 prints plus a one-year membership with 300MB of storage. Each card has a unique dealer registered identification number. By following three simple steps, within seconds, a customer can establish their online imaging services account. The account will be automatically populated with their purchase. Then, upon upload and order, prints are immediately deducted from the prepaid card.

"LifePics prepaid online photofinishing cards are a logical and complimentary extension to a camera and photofinishing retailer's product line. We expect to see these prepaid cards sell in conjunction with digital camera equipment and accessories, included in retail promotions, featured as special occasion gifts and as stand-a-lone purchases at the point-of-sale counter," said Vahe Christianian. For the convenience-minded and cost-conscious consumer, prepaid online photofinishing cards will further drive interest and acceptance of
online digital services while increasing the revenue and profitability of our LifePics network of photofinishers."

LifePics prepaid online photofinishing cards have a minimum purchase requirement of fifty cards in any combination. Cards can be customized with retailer art and content. Private branded fees and minimum quantity adjustments may apply. For more information, contact sales@lifepics.com.


(First posted on Wednesday, February 4, 2004 at 12:02 EST)

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