FREMONT, CA, August 5, 2004 -- Lexar Media, Inc. (Nasdaq: LEXR), a company known for digital media products and accessories, unveiled today a new corporate identity reflecting its growing worldwide popularity, leadership in digital media technologies and expanding portfolio of innovative products. Moving forward, Lexar Media will be known as Lexar, more accurately depicting its broadening market opportunity as removable digital media pervades consumer electronics.

"Providing advanced solutions for digital photography is a mainstay of Lexar, and the new look symbolizes its spirit of innovation that has led to advanced solutions in digital photography, USB flash drives and digital music players," said Jim Gustke, general manager, marketing. "By creating a new logo and evolving the name, we are aligning the corporate identity to better illustrate who we are today and how we are growing to meet the future needs of our customers."

With a reputation for superior technology, Lexar has long been a preferred brand among professional photographers. The evolution of the corporate identity extends the company's appeal to consumers purchasing its award winning digital media products now sold in over 55,000 retail storefronts worldwide. The new logo was designed as a symbol of the superior technology, high quality and customer satisfaction all consumers can expect from Lexar.

The new corporate identity introduced today will be implemented through a transitional process. From advertising to product packaging in popular retail outlets to a best of class website, consumers should expect to see the new image everywhere over the coming months.

About Lexar
Lexar is a leading marketer and manufacturer of flash memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 70 controller and system patents, and licenses its technology to companies including Olympus, Samsung Electronics, SanDisk Corporation and Sony. For more information, please call 1-800-789-9418 or visit www.lexar.com.

Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements which are subject to the safe harbor provisions of the Private Litigation Reform Act of 1995. These statements include statements related to the benefits of and consumer demand for Lexar products and the growth opportunities available to Lexar. These forward-looking statements involve risks and uncertainties that could cause our actual results to differ materially from those anticipated by these forward-looking statements. These risks include that the growth and success of our business depends on our ability to achieve and maintain technology leadership, and sell and market products that are commercially accepted. Readers should also refer to the risk factors described in our filings with the SEC, including our most recently filed Form 10-K and Form 10-Q. We assume no obligation to update the information in this release.

Lexar and the Lexar logo are trademarks of Lexar Media, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.

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