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Sony's Cyber-shot DSC-V3 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Sony updates the Cyber-shot DSC-V1
(Monday, August 30, 2004 - 00:03 EDT)

Sony USA has today announced a new digital camera model that updates its existing Cyber-shot DSC-V1 model, first announced on February 24, 2003.

The new Sony Cyber-shot DSC-V3 is completely restyled, and in some ways - particularly given the black body color - is more reminiscent of the DSC-S85 model from 2001. The DSC-V3 is still a fairly compact camera, and retains the same 4x optical zoom lens from the DSC-V1, but has been updated to the same seven megapixel CCD imager already seen in Sony's DSC-P150 model. The LCD display has been upgraded from a 1.5" type to a significantly larger 2.5" version (with resolution identical between the two displays). The DSC-V3 becomes Sony's second camera with dual memory slots (Memory Stick and CompactFlash), and the camera also gets a new imaging processor that should boost speed and improve image quality. Layout changes include a larger hand grip topped with a relocated shutter button, a refined mode dial, and a horizontal zoom lever (instead of the V1's vertical lever). The DSC-V3 uses the same NP-FR1 InfoLithium battery first seen on the DSC-P100, and offers improved battery life (rated at 260 shots by Sony). Other features include RAW mode recording, an expanded burst-mode depth of 8 frames, and a maximum ISO sensitivity of 800.

The Sony Cyber-shot DSC-V3 will be available in late October for about $700. Full specifications and product photos courtesy of Sony follow. We'll be bringing you a First Look at this interesting camera, with timing and other performance data, a bit later in the week.

Sony Cyber-shot DSC-V3
Sony's Cyber-shot DSC-V3 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Imaging Device 1/1.8" 7.2 (effective) Megapixel Super HAD™ CCD
Recording Media Memory Stick® Media, Memory Stick PRO™ Media, CompactFlash Type I
Lens Construction 8 Elements in 7 Groups, 2 Aspheric Elements
Zoom 4X Optical
Smart Zoom Feature 0 – 19.0X (at VGA Resolution)
Digital Zoom Precision, 0 – 2.0X range, 8X total
Filter Diameter 58mm, by required VAD-VHA adaptor
Focal Length 7.0 – 28mm
35mm Equivalent 34 – 136mm
Aperture f2.8 / f5.6 (W), f5.4 / f10 (T)
Auto Focus 5 Area Multi-Point AF, Center AF, 14-Step Manual
Minimum Focus Distance 19.7" (50cm)
Macro Mode 3 7/8" (10cm)
Shutter Speed
1/8 – 1/2000 sec. (Auto)
1 – 1/2000 sec. (Program Auto)
30 – 1/1000 sec. (Manual)
Aperture Range f2.8 - f8.0. 13-Step
Exposure Compensation +/- 2.0 EV, 1/3 EV Steps
Color LCD 2.5” 123K Pixel TFT LCD Screen
Flash Modes Auto / Forced On / Forced Off / Slow Synchro
Red-Eye Reduction On / Off
Flash Effective Range 1' 3 3/4” – 8’ 2”. (0.4 - 2.5m)
White Balance Auto, Daylight, Cloudy, Fluorescent, Incandescent, Flash, Manual
Burst Mode 8 Shot (7MP JPEG Fine) 2 frames / sec.
Picture Effects Sepia, Black & White
ISO Auto, 100, 200, 400, 800
Scene Modes Twilight, Twilight Portrait, Landscape, Soft Snap, Candle, Snow, Beach, Fireworks, High Speed Shutter
Self-Timer Yes, 10 Seconds
Audio/Video Output Yes, Multi-pin connector, NTSC / PAL Selectable
Still Image Modes Normal (JPEG Fine / Standard), Burst, Multi-Burst, TIFF, RAW
MPEG Movie Modes
MPEG VX Fine with Audio (640 x 480 at 30fps), (MPEG VX Fine requires Memory Stick PRO media)
MPEG VX Standard with Audio (640 x 480 at 16fps),
Video Mail (160 x 112 at 8fps) with Audio
Microphone / Speaker Yes / Yes
USB Terminal Yes, Supports USB 2.0 (Not all products with USB connectors may communicate with each other due to chipset variations.)
Memory Stick PRO Media Compatibility Tested to support up to 1GB media capacity; does not support Access Control security function
Compatible Battery Designed for use with NP-FR1 InfoLithium® Rechargeable
Supplied Software Picture Package™ for Sony v1.1 (Windows), Pixela™ ImageMixer VCD2 (Macintosh) ImageData Converter v1.1 (Macintosh), USB Driver, Cyber-shot Life tutorial (Windows)
OS Compatibility
Microsoft® Windows® 98/98SE/Me/ 2000/XP Home/XP Pro
Macintosh® OS 9.1/9.2/X (10.0, 10.1, 10.2, 10.3)
Supplied Accessories NP-FR1 Rechargeable InfoLithium® Battery, AC-LS5 Battery Charger, A/V and USB Cables, Shoulder Strap, Software CD-ROMs
Dimensions 4 3 ⁄ 4" x 2 7 ⁄ 8" x 2 1 ⁄ 12" (119.8 x 72 x 63mm)
Weight 13.2 oz (360g) Body; 15 oz. (410g) Body w/Battery, Media, Shoulder Strap
More Photos
Sony's Cyber-shot DSC-V3 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-V3 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!

Original Source Press Release:

Versatility, quality and design collide in Sony's newest enthusiast camera, the Cyber-shot DSC-V3

SAN DIEGO, Aug. 29, 2004 – With its 7.2 megapixels and a Carl Zeiss® Vario-Sonnar® lens with 4x optical zoom, Sony's new Cyber-shot â DSC-V3 digital still camera puts outstanding image quality, sophisticated controls and a compact ergonomic design in the hands of photo enthusiasts. It will be available in late October for about $700.

Providing all the versatility of a much larger camera, the V3 is a compact, classic rangefinder-style camera featuring a large easy-to-handle grip. The new design incorporates a 2.5-inch LCD viewfinder, providing more room than ever before to see and share images the moment they are captured.

“The Cyber-shot DSC-V3 model is for a special class of photographer that wants creative control over the picture-taking process in an ultra-portable package,” said Greg Young, general manager for digital still camera marketing in Sony Electronics' Personal Mobile and Imaging Division.

Fast and Responsive

The new camera is powered by Sony's recently introduced Real Imaging Processor™ circuitry that ensures fast start-up and shot-to-shot times of just over a second, providing increased speed and performance for automatic features like auto focus and auto exposure. Breathtaking still photographs are only part of the picture. When used with Memory Stick PRO Ô media, the V3 camera also captures and plays back high resolution moving images in MPEG-VX Fine mode, with 640x480 pixel resolution at 30 frames per second up to the capacity of the media card .

The V3 model employs a rechargeable InfoLithium® battery system for quick recharging time, which means that you will spend less time charging and more time taking pictures, up to 260 shots per charge.

More Features, More Images

Packed with versatility, the DSC-V3 camera can satisfy the needs of even the most discerning hobbyist. In addition to dual media slots that accept Memory Stick Ò and Compact Flash Ò I media formats for storing hundreds of photos, this new camera can record in the RAW format, which preserves the original data recorded to the CCD and provides extensive control over the image editing process.

Capturing action shots is made easier with high-speed burst (SDRAM) mode, which can capture up to eight full-resolution images at more than two frames per second. Additional features include:

Resolution: Sony's 7.2-megapixel CCD image sensor provides the Cyber-shot DSC-V3 camera with a maximum image size of 3072 x 2304, equating into 8.5 x 11-inch prints at 300 dpi.

Manual Exposure Controls: Flexible exposure control is provided with aperture priority, shutter priority and manual exposure modes for better command over motion and depth of field.

Hologram AF™ Illuminator: Projects a laser pattern on the subject to create contrast for precise focus, even in low or no light.

Multi-Pattern Measuring: Independently meters the light in 49 points of the frame to establish the optimum exposure, even when highlight and shadow aren't centered in the frame.

Hot Shoe: Communicates mode and exposure information to the accessory flash components, including Sony's HVl-F32X external flash or other studio flash systems.

NightShot Infrared System: Captures infrared images in total darkness at a distance of up to 15 feet.

NightFraming System: To capture crisp images in low or no light, this feature illuminates the subject with the NightShot system for proper framing, focuses with Hologram AF illuminator and lights the scene with the appropriate amount of flash.

Printing one or many images is easy with the DSC-V3 camera, which is PictBridge ™ compatible. Connect the camera to a PictBridge enabled printer, such as Sony's new PictureStation Ô DPP-FP30, and printing is as simple as pressing the print button.


Editor's Notes : Sony Electronics' Personal, Mobile and Imaging Products Division markets Cyber-shot® digital still cameras, Handycam® camcorders and related imaging accessories. In addition, the division markets personal audio products, such as the new Network Walkmans, along with the Hi-MD™, Net MD™ and CD Walkman® players. It also markets a variety of mobile electronics for enjoyment in the car. For additional information about Sony products, your readers can call (888) 222-SONY, or visit Sony's web site at: www.sony.com/di . Press releases and digital images are available for the media at Sony Electronics' news and information web site at: www.sony.com/news .

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