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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Sandisk Doubles Storage Capacity Of Its Small Form Factor Cards For Mobile Phones

SanDisk miniSD and RS-MMC Cards Increase To 512-Megabyte Capacities; New Capacities Needed for Digital Music, Photos And Other Storage-Intensive Features On The Latest Mobile Devices

San Francisco, CA, Oct. 26, 2004 – SanDisk® Corporation (NASDAQ: SNDK) announced today that it is doubling the current maximum capacities of its popular SanDisk miniSD™ and SanDisk RS-MMC™ cards to 512 megabytes (MB). These storage cards are used in a growing number of mobile phones with multimedia capabilities such as digital cameras, music players and video recording and playback. The announcement was made at the CTIA Wireless I.T. & Entertainment 2004 trade show at Moscone Center where SanDisk is demonstrating products in Booth 924.

“The number of mobile phones with storage card slots is growing rapidly since removable memory provides many advantages in mobile phones that feature digital cameras, digital audio players, games and other applications,” said Nelson Chan, executive vice president and general manager of SanDisk’s consumer and handset business. “We expect to continue to increase capacities for these cards as these storage-intensive mobile phone applications grow in popularity.”

The SanDisk miniSD card includes an adapter allowing it to be used in any of the existing SD card devices and the SanDisk RS-MMC card includes a mechanical extender so that it can be used in any full-sized MultiMediaCard™ slot as well as SD™ host devices that support the MultiMediaCard.

The SanDisk miniSD and SanDisk RS-MMC cards are available at the suggested retail prices and availability as follows:

  Capacities US$ Availability
SanDisk miniSD 64 – 256MB $21.99 – 49.99 Now
  512MB $69.99 November
SanDisk RS-MMC 128MB $29.99 Now
  256 and 512MB $49.99 – $69.99 November

This is the latest in a series of new capacity points offered by SanDisk. Also recently announced are SanDisk Memory Stick PRO™, SanDisk Memory Stick PRO Duo™ and SD cards in 4-gigabytes (GB), 1GB and 2GB respectively.

Offered for sale to OEM customers and through retail markets, these new cards will be sold at most of the 80,000 consumer electronics stores and other retail outlets where SanDisk products are sold worldwide.

SanDisk, the world’s largest supplier of flash memory data storage card products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, CA.

SanDisk’s web site/home page address: http://www.sandisk.com/

SanDisk’s product and executive images can be downloaded from http://www.sandisk.com/corporate/media.asp

SanDisk and the SanDisk logo are trademarks of SanDisk Corporation, registered in the U.S. and other countries. SanDisk is an authorized licensee of the SD, miniSD, and MultiMediaCard trademarks. RS-MMC is a trademark of the MultiMediaCard Association. Memory Stick PRO and Memory Stick PRO Duo are trademarks of Sony Corporation. Other brand names mentioned herein are for identification purposes only and may be trademarks of their respective holder(s).

(First posted on Wednesday, October 27, 2004 at 10:55 EDT)

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