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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: CVS Celebrates the 12 Days of Christmas with 12 Ways to Make Photos an Easy Part of the Holidays

5 Free Digital Prints and New One-Time Use Digital Camera Available for the Holidays

WOONSOCKET, R.I., Dec. 13 /PRNewswire-FirstCall/ -- CVS/pharmacy began the countdown to Christmas 2004 with 12 easy ways to include photos in your holiday plans. CVS is America's pharmacy photo innovation leader and was the first pharmacy to introduce the latest wave of new digital photo products and services. With more stores than any pharmacy in the U.S., CVS also offers over 5,300 locations in 36 states and the District of Colombia to help make it easy for customers to capture and treasure holiday photos.

"The holidays are the most popular time of the year for photo taking and photo-related gifts. At CVS, we are counting down the 12 days of Christmas with an exciting full range of photo products and services that make digital and traditional photos an easy part of the holidays," said Judy Strauss- Sansone, Vice President - Merchandising. "In addition to making photos easy, we are giving our customers something extra with several new photo-related products and promotions," said Sansone.

Day 1 -- Photos: How do you get your holiday pictures done in time? We make it easy -- CVS stores offer one-hour photo service at over 4,000 locations.

Day 2 -- Digital Photos Online: Is it possible to upload digital photos to the CVS website and pick them up the next day at the nearest CVS store for only 29 cents a print? Certainly! -- Log on to CVS.com to find out how to order digital Express Prints for pick-up at your neighborhood CVS/pharmacy.

Day 3 -- Holiday Photo Cards: Where can you get photo holiday greeting cards this year? At CVS of course -- There is still plenty of time, and if you are too busy to go to our stores, go to CVS.com to find out how to upload photos or order holiday photo greeting cards for pick-up the next day at your local CVS.

Day 4 -- One-Time Use Cameras: Going to a holiday party and want to take pictures but not bring your expensive camera? CVS has the answer -- we offer a wide selection of single use cameras to help you capture holiday memories at home or out on the town.

Day 5 -- Business Photo Accounts: Your office holiday party was a huge success and now you want to share it with everyone at the company, does CVS offer business photo accounts? Yes -- Businesses can save 10% on their photo needs by opening up a business account at their local CVS or set up your account online and upload your prints.

Day 6 -- Digital Cameras: Digital cameras are the hottest gift of the season, are they at CVS? Yes! -- CVS has digital cameras at affordable prices that will make great gifts.

Day 7 -- Picture Frames, Wrapping Paper, etc: What can CVS do to help with giving photo related gifts? Let CVS take care of it -- CVS offers the perfect picture frames for your special photos, along with the wrapping paper, bows, gift tags and all the trimmings to create the perfect present.

Day 8 -- New One-Time Use Digital Cameras: What about stocking stuffers? Need some ideas? CVS has many interesting and affordable stocking stuffers, including the new one-time use digital camera. This remarkable camera can fill the most discerning stocking. Look for December savings that can make this camera yours for just $14.99. It's a great way to experience a digital camera for the first time and features a full color preview screen and image deletion.

Day 9 -- Memory Cards, Film, Batteries: To make sure you capture every moment of holiday magic this year -- preparation is key -- where can you stock up? -- CVS of course -- we have all the memory cards, film, batteries and everything else you need to create holiday memories. And CVS is open on Christmas Eve!

Day 10 -- Digital Technology and Camera Phones: What about the latest digital technology? Where can you get camera phone pictures printed or find a disposable digital camera? CVS was the first pharmacy to offer in-store printing of digital photos from BlueTooth or infrared enabled camera phones.

Day 11 -- Make Prints of Treasured Photos: Can CVS help make copies of an old keepsake photo to share with family and friends? We have the solution -- CVS has easy-to-use in store technology that will help you make additional prints of treasured old photos.

Day 12 -- Free Digital Photos: Can CVS help customers who receive a digital camera for Christmas and want to print their photos the very next day? You bet! -- On December 26th, CVS will offer five free digital prints for every ExtraCare card customer printing digital photos at CVS. Check out the December 26th CVS circular for details and get ready for the easiest holiday photo experience in America ... at your local CVS/pharmacy!

CVS is America's number one retail pharmacy, with over 5,000 retail and specialty pharmacy stores in 36 states and the District of Columbia. With more than 40 years of dynamic growth in the retail pharmacy industry, CVS is committed to being the easiest pharmacy retailer for customers to use. CVS has created innovative approaches to serve the healthcare needs of all customers through its CVS/pharmacy stores, its online pharmacy, CVS.com and its pharmacy benefit management and specialty pharmacy subsidiary, PharmaCare Management Services. General information about CVS is available through the Investor Relations portion of the Company's website, at http://investor.CVS.com

(First posted on Tuesday, December 14, 2004 at 15:30 EST)

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