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PRESS RELEASE: OFOTO Service Renamed KODAK EASYSHARE Gallery
Change Reflects Continued Integration into the KODAK Family of Digital Photography Products; Service Will Maintain Complete Set of Products
LAS VEGAS, Jan. 5 -- Eastman Kodak Company and its online photo service subsidiary, Ofoto, Inc., today announced that the service will change its name to KODAK EASYSHARE Gallery, effective March 31. This powerful new name builds on the success of the award-winning Ofoto service and provides new and exciting opportunities for integration within the KODAK family of products, including the ability to directly access the Gallery from new KODAK EASYSHARE-ONE zoom digital cameras.
With the change, Ofoto.com will become Kodakgallery.com. From now through March, customers will continue to see the Ofoto name and should visit www.ofoto.com to access, share, and print their pictures.
"Ofoto has always played a central role in the EASYSHARE system, and continues to grow in importance for Kodak's digital strategy. The new KODAK EASYSHARE Gallery name captures this evolution for a service that will provide people with more ways than ever before to view and share pictures with friends and family," said David Rich, vice president of marketing for Ofoto, Inc. "The KODAK and EASYSHARE brands reflect a simple-to-use, high quality photography system, and we are extending those attributes to our online consumer digital service."
With more than 18 million current members, the KODAK EASYSHARE Gallery will remain compatible with pictures taken by all major brands of consumer digital cameras.
The Gallery concept builds upon the best of what Ofoto offers today with expanded possibilities for exciting new products and services for consumers, as well as for online and retail partners.
About Eastman Kodak Company and infoimaging
Kodak is the leader in helping people take, share, print and view images - for memories, for information, for entertainment. The company is a major participant in infoimaging, a $385 billion industry composed of devices (digital cameras and flat-panel displays), infrastructure (online networks and delivery systems for images) and services & media (software, film and paper enabling people to access, analyze and print images). With sales of $12.9 billion in 2003, the company comprises several businesses: Health, supplying the healthcare industry with traditional and digital image capture and output products and services; Graphic Communications Group, offering on-demand color printing and networking publishing systems consisting of three wholly owned subsidiaries: Encad, Inc., NexPress Solutions, and Kodak Versamark; Commercial Imaging, offering image capture, output and storage products and services to businesses and government; Display & Components, which designs and manufactures state-of-the-art organic light-emitting diode displays as well as other specialty materials, and delivers imaging sensors to original equipment manufacturers; and Digital & Film Imaging Systems, providing consumers, professionals and cinematographers with digital and traditional products and services.
Kodak, EasyShare, EasyShare-One and Ofoto are trademarks of Eastman Kodak Company.
(First posted on Wednesday, January 5, 2005 at 15:13 EST)