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http://www.hp.com/ HP retails iPod Photo
(Friday, April 15, 2005 - 07:57 EDT)

A press release from Hewlett Packard Co. today announces that the company is now offering Apple's iPod Photo under its own brand from the hpshopping.com website, and certain US retailers.

The move isn't particularly surprising, given that HP already sells the original iPod - but it does mean that the new photo-capable version will see improved distribution in the USA. HP is offering two versions, with a choice of 30GB or 60GB hard disks. The lower-capacity model is priced at $349, and the higher-capacity variant costs $449. HP's iPods are essentially identical to those from Apple, with the exception of an HP logo on the rear (as well as Apple's own logo).

Original Source Press Release:

HP Introduces Spring Lineup of Digital Music Offerings

PALO ALTO, Calif., April 12, 2005 - HP today announced two additions to its Apple iPod from HP line of digital music players. The new iPod products allow consumers to carry and enjoy an extensive music and photo library wherever they go.

The Apple iPod from HP is available in two sizes - 30 gigabytes (GB),(1) which holds up to 7,500 songs,(2) and 60 GB, which holds up to 15,000 songs.(2) In addition to a music library, the new players can each store up to 25,000 digital photos and can display them on a vivid, high-resolution color display.

Consumers can use an optional audio-visual cable accessory to share slideshows on big screen televisions and projectors.

"HP offers consumers simple, fun ways to enjoy and personalize their music and photo experiences," said Siobhan O'Connor, vice president, Consumer Brand and Marketing, HP. "Along with products such as our new Media Center PCs, now available with an integrated iPod dock and pre-installed Apple iTunes software, these new iPods round out a complete music solution from HP."

The players come with a USB 2.0 cable to connect easily to a PC for syncing of music, playlists, photos and album artwork. Plus, extended battery life gives users up to 15 hours of music playback or up to 5 hours of slideshows.(3) Both models are backed by HP's Total Care customer support, which includes one year of phone support and a one-year warranty.

The new iPods are also compatible with HP Printable Tattoos, HP's innovative way to allow consumers to personalize their iPods with artwork, designs and photography. At http://www.hp.com/music, consumers can find a gallery full of tattoo designs, including album art from the hottest bands and recording artists, as well as unique artwork and images.

Consumers can also upload their own photos and images to print as Tattoos at home. The ultra-thin HP Printable Tattoos are easy to apply and remove from the player's exterior. Durable and water-resistant, they help to protect from scratches while adding a touch of personal style.

HP Printable Tattoos are sold in 10-packs of printable glossy paper that are pre-cut to fit any Apple iPod from HP. The retail price for HP Printable Tattoos is $14.99. The Apple iPod from HP 30 GB is $349 and the Apple iPod from HP 60 GB is $449. HP also continues to offer the popular Apple iPod from HP 20 GB for $299.(4) The new Apple iPod from HP models and HP Printable Tattoos are available online at hpshopping.com and at many major retailers, including Circuit City, Radio Shack, Sears and Wal-Mart.

About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Jan. 31, 2005, HP revenue totaled $81.8 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at http://www.hp.com.

(1) 1 GB = one billion bytes. Actual formatted capacity is less.
(2) Capacity based on 4 minutes per song and 128-Kbps AAC encoding.
(3) Rechargeable batteries have a limited number of charge cycles and eventually need to be replaced. Battery life and number of charge cycles vary by use and settings.
(4) Estimated U.S. retail prices. Actual prices may vary.

This news release contains forward-looking statements that involve risks and uncertainties, as well as assumptions that, if they ever materialize or prove incorrect, could cause the results of HP and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including the expected development, performance or rankings of products or services; statements of expectation or belief; and any statement of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the development, performance and market acceptance of products and services and other risks that are described from time to time in HP's Securities and Exchange Commission reports, including but not limited to HP's Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2004. HP assumes no obligation and does not intend to update these forward-looking statements.

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