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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Kodak's EasyShare Picture Viewer. Courtesy of Eastman Kodak Co., with modifications by Michael R. Tomkins. PRESS RELEASE: Showcase and Share Digital Pictures On the Go with Kodak Easyshare Picture Viewer


LONDON, 18 April - Eastman Kodak Company is making digital picture sharing more convenient, personal and portable by introducing its new EASYSHARE Picture Viewer, a pocket-sized "digital photo album" that fits in the palm of your hand. Whether showing off recent vacation pictures, priceless memories or snapshots from life's everyday moments, the Picture Viewer (99.99 RRP; available beginning in May 2005) is designed for people who love to share favourite pictures on the go.

The EASYSHARE Picture Viewer, approximately the size of a credit card, allows people to keep their favourite digital pictures by their side at all times, and then display one or all for family and friends. With a crystal-clear, 2.5-inch high-resolution display screen, it stores up to 150 favourite digital pictures - simply synchronize with a computer-based picture collection using the included KODAK EASYSHARE software. People can view these favourites, or hundreds more when using the expandable SD/MMC memory card slot. Single view and slideshow features are accessible via the easy-to-use menu and four-way navigation buttons.

"Everyone enjoys sharing pictures, but the handful of prints that people tend to have in their wallet or purse quickly become outdated," said Mary Hadley, director of worldwide marketing for digital capture at Kodak. "The Picture Viewer lets people carry an up-to-date 'digital brag book' containing many of their favourite memories."

Helping people stay better connected through picture sharing, the Picture Viewer lets people mark their favourites for printing or e-mail with the simple touch of the exclusive, red-jeweled Share button. Then, by simply placing the viewer - which is compatible with the new IMAGELINK print system - on a KODAK EASYSHARE Printer Dock Series 3, the selected pictures can be printed in as little as 90 seconds each at the touch of a single button. The device can also be connected directly to printers with PICTBRIDGE technology for direct picture printing.

The Picture Viewer incorporates a rechargeable lithium-ion battery, which provides up to three hours of picture viewing time when fully charged.

The award-winning KODAK EASYSHARE digital photography system - consisting of cameras, printer docks and camera docks, software, inkjet and thermal papers and accessories - makes taking, organising, sharing, and printing high quality digital pictures effortless. For additional information, visit www.kodak.com/go/EasyShare.

The Kodak EASYSHARE Picture Viewer will be available in May 2005.


(First posted on Tuesday, April 19, 2005 at 11:59 EDT)

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