SanDisk aims for brand status|
(Monday, August 8, 2005 - 17:05 EDT)
An interesting news article from Business Week Online looks at flash-card company SanDisk Corp.'s plans to improve its brand recognition as it fights in an increasingly competitive and crowded marketplace.
According to the article, SanDisk's revenues have climbed an average of 70% over the last three years, and with a 19% forecast increase this year, the company should top $.21 billion in revenues. Price pressures from competitors can change things quickly though, with the company's stock taking a 30% hit last summer when flash prices plunged. The result is that SanDisk is spending a lot of money on advertising and R&D, aiming to become a recognized name-brand. Should it succeed, this will allow it to trade on that name much like Intel does with its "Intel Inside" marketing.
For more details, read the Business Week article.