|The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.|
Powered by Coranto
PRESS RELEASE: Nikon and Adobe
MELVILLE, NY (September 2, 2005) - Nikon Inc. notes the recent announcement made by Adobe(R) with regard to the mutual interest of both companies for the advancement of digital photography and the RAW file format. Nikon looks forward to future developments in this direction. Below is a copy of the announcement made by Adobe:
Adobe and Nikon are both enthusiastic about the continued innovation of digital imaging technology. Both companies recognize that ongoing advancement in current RAW formats is bringing a new level of control, precision, and quality to the photography community and are excited about helping to foster that innovation.
Adobe is committed to working with Nikon to ensure that our common
customers have an excellent experience when using Nikon cameras with Adobe software, and the company is disappointed that there has been confusion about this in the market. Adobe wants to ensure that our common customers get the very best quality from their photos when using our products together.
Nikon has endeavored to develop the raw image concept for digital photographers through its Nikon Electronic Format (NEF) file, supporting software and compatible system components. Nikon envisions its role as an innovator, and values its participation within the industry's organizations, so that the future for RAW images will expand in importance and acceptance among the market's photographers.
Nikon believes that the NEF file has provided important image quality through Nikon's pioneering developments. For the future, Nikon intends to cooperate with Adobe and other industry members in order to pursue its objective of providing images with better quality, convenience and usefulness to end users.
Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon Coolpix(R) compact digital cameras; Coolscan(R) digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative(TM), the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.
(First posted on Monday, September 12, 2005 at 08:47 EDT)