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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Olympus' Zuiko 35mm f3.5 lens. Courtesy of Olympus, with modifications by Michael R. Tomkins. PRESS RELEASE: Olympus Announces New Consumer E-System Macro Lens

Life size photos with the 35mm f3.5 1:1 Zuiko Digital Macro Lens

Melville, New York, Sept 26, 2005 ? Olympus today announced the release of its new Zuiko Digital 35mm 1:1 macro lens, a powerful compact lens affordably priced for the enthusiast photographer. Further expanding the extensive family of interchangeable Zuiko Digital Specific™ lenses for the Olympus E-System, the new 35mm macro lens is specifically designed for detailed close-up photography, enabling photographers to capture life-size images from as close as 5.8 inches from their subject.

“Many of today’s photographers enjoy the advantage of their digital SLR camera’s close-up and macro photography capabilities” said John Knaur, senior marketing manager, Olympus Imaging America Inc. “As an addition to the extensive family of interchangeable Zuiko Digital Specific lenses, the 35mm macro offers enthusiast photographers an alternative to higher-priced macro lenses, while still maintaining the exceptional high quality and edge-to-edge sharpness associated with Zuiko Digital Specific Lenses.”

Affordably Priced Macro Lens for Stunning Close-ups
You don’t have to be a professional to appreciate the ability of this macro lens to capture details as fine as the translucent petals of a lily or the wood grain of an antique desk. The Zuiko 35mm macro lens puts close-range capabilities into the hands of every digital SLR photographer at an affordable price. The ability to capture 1:1 life-size reproductions comes in especially handy for on-line auctions, as well as highly detailed close-range subjects such as flowers, stamps and coins, and the addition of magnification marks on the lens barrel make it simple to precisely capture images at full-size, half-size or a quarter the size of the actual subject.

100% Designed for Digital Lenses
Olympus has taken a purist approach in the design of the E-System by creating 100% digital lenses that comply with the Four Thirds System to be perfectly matched to the imager so light strikes the sensor directly, ensuring rich, accurate colors, sharp contrasts and bright images even at the edges. An additional benefit of the Zuiko Digital Specific Lenses is the ability to upgrade the firmware for optimal communication between the lens and the camera body, enabling better compensation for common distortions such as “shading” (darkening of the edges of an image that sometimes occur in photographs) or “barrel distortion” (the bowing of vertical lines).

Durable Construction
Designed to meet the needs of the enthusiast photographer, the Zuiko Digital 35mm f3.5 macro use advanced optical designs, and the highest quality optical glass to provide crisp clear photographs. All Zuiko lenses are lead-free, built instead using titanium for lightweight durability. Reinforced metal lens mounts on each lens offer added support when attaching the lenses to E-System SLR camera bodies.

U.S. Pricing & Availability
The Zuiko Digital 35mm Macro Lens will be available in October 2005.
Estimated street price: $229.99

Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples lives every day. These include:

  • Digital and film cameras
  • Professional SLR Imaging Systems
  • Digital and Microcassette recorders
  • Digital Music Players
  • Personal Photo Printers
  • Digital Print Kiosks
  • Digital Video Projectors
  • Digital Media
  • Binoculars

Olympus Imaging America Inc. is responsible for sales in United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

Olympus' Zuiko 35mm f3.5 lens. Courtesy of Olympus, with modifications by Michael R. Tomkins. Click for a bigger picture!

35mm F3.5 Zuiko Digital 1:1 Macro Specifications*
Focal Length 35mm (35mm equivalent focal length 70mm)
Lens construction 6 Elements in 6 Groups
Angle of View 34 Degree
Closest Focusing Distance 5.75 in (0.146m)
Maximum Image Magnification 1.0x (35mm equivalent Maximum Image Magnification 2.0x)
Minimum Field size 17 x 13 mm
Number of Blades 7 (Circular aperture diaphragm)
Maximum Aperture f 3.5
Minimum Aperture f 22
Filter Size 52 mm
Dimension Diameter 2.8 x 2.1 in. (71 x 53 mm)
Weight 5.8 oz (165g)
Tele Converter EC-14 YES
Extension Tube EX-25 YES
Lens Hood -
Lens Cap LC-52B (52mm)
Lens Case (optional LSC0814)

*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer.
All trademarks mentioned herein are the property of their respective holder.
©2005 Olympus Imaging America Inc.


(First posted on Monday, September 26, 2005 at 10:00 EDT)

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