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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Phase One's logo. Click here to visit the Phase One website! PRESS RELEASE: Phase One® improves efficiency and storage for professional photographers


Phase Ones 3S technology and P-series digital camera backs now provide the fastest and most secure solution for professional photographers

Phase One®, the world leader in digital imaging solutions is constantly improving their Pseries digital backs to satisfy professional digital photographers' desire for faster captures and a more efficient workflow.

Phase One today announces that its P-series digital camera backs, including the new P 45, P 30 and P 21 products, are now bundled with the award winning professional SanDisk Extreme III Compact Flash storage cards and accommodating USB readers.

Phase One is the only photographic hardware manufacturer in the world that can use the full bandwidth of SanDisk Extreme III cards.

The Phase One 3S technology - "Secure Storage System" has recently been introduced in the latest Phase One P-series firmware. The 3S technology improves the storage security level by checking the validity on every Compact Flash card inserted in the P-back. This technology eliminates the risk of accidentally writing to a damaged storage media. Phase One was the first digital back vendor to provide storage on memory cards and is naturally now also the first in this field to implement enhanced storage efficiency and security

Professional photographers are constantly on a quest for an ever more efficient workflow, especially when creating very high quality images. They also require confidence that when on a shoot - especially when working untethered - their storage devices are robust, secure and work well with their other components.

Providing SanDisk Extreme III cards with the Phase One digital camera backs will enable faster capturing of large image files, faster viewing of the files and faster data transfer rates. Most cards from other vendors only have write speeds of 9 megabytes (MB) per second. The SanDisk Extreme III cards more than double the standard write speed by performing at an impressive 20 MB per second. The range of cards can store 1, 2, 4 or 8 gigabytes of images.

Espen Beck, Product Manager for Phase One digital backs says, "Phase One constantly strives to enable professional photographers to work with the best components, both through our own product innovations and by bundling with other best of breed products. By coupling SanDisk's technology with the quality, portability, efficiency and security of Phase One's Pback range, professional photographers can confidently realize the optimum workflow achievable from their photographic components.

He concluded, "The robustness of SanDisk Extreme III cards perfectly complements Phase One's recent launch of the Secure Storage System, "3S" which is included with our P-series camera backs."

- Ends -

About Phase One
Phase One is the world leader in digital imaging solutions for professional photographers. It's primary products are high-end digital camera backs and the Capture One workflow management software. Phase One is based in Copenhagen, Denmark. www.phaseone.com

About Phase One's New Digital Camera Backs
The P 45 digital camera back is aimed at the world's most demanding commercial photographers. It has a 39 Mega Pixel sensor and creates 117 MB file sizes per shot resulting in sharper, more detailed images than ever before.

The P 30 digital camera back is targeted at the world's leading fashion photographers. It enables virtually Moiré free shooting. The new 6.8 micron pixel in the 31 Mega Pixel sensor together with Phase One's latest version of the Capture One software delivers sharp, noisefree images with natural colors and no Moiré.

The P 21 digital camera back enables fashion, portrait and commercial advertising professional photographers to raise the quality of their images by creating 54 MB processed files. It delivers 60 frames per minute of the highest quality image captures - a new first from Phase One.

For more details, please visit the Phase One website at www.phaseone.com.
Note: Phase One is a registered trademark of Phase One A/S. All other brand or product names are trademarks or registered trademarks of their respective holders.


(First posted on Thursday, October 20, 2005 at 21:11 EDT)

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