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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Phase One's logo. Click here to visit the Phase One website! PRESS RELEASE: Phase One Starts Shipping The Ultimate Digital Camera Back - The P 45


The first and only 39 MP digital camera back - the best image quality in the industry

Phase One A/S, Copenhagen, (Tuesday, December 13, 2005): Phase One®, today begins shipping the highest quality digital camera back ever - the P 45. The P 45 - the world's only digital camera back with a 39 Mega Pixel sensor - captures images that are sharper and more detailed than ever before. It is the latest release of Phase One's revolutionary P-series digital camera backs. Offering unsurpassed image quality, the P 45 is the ultimate in medium and large format digital photography equipment.

With the release of the P 45, Phase One once again rises above its competition and stands alone in fulfilling the aspirations of professional photographers. Commercial photographers in the advertising and marketing fields achieve incredible speed and efficiency through the P 45's capture rate of 35 frames per minute and write speed of up to 20 MB per second. Whether shooting for giant billboards or high-end fashion magazines, the P 45's 117 MB per file size capabilities provides industry leading image quality.

Using Phase One's Capture One software with the P 45 enables professional commercial photographers to capture, adjust, prepare for print and archive perfect images in mere minutes. This increased workflow efficiency and impeccable image quality significantly decreases the amount of time spent in post-production, enabling studios to take on more clients and ultimately increasing studio profits.

The P 45 digital camera back also includes Phase One's revolutionary secure storage system (3S) technology. The 3S technology eliminates the risk of writing to damaged storage media by first checking the validity on every compact flash storage card inserted in the camera back.

Henrik Håkonsson, CEO of Phase One said, "Today is a landmark in digital photography. The availability of the P 45 throws off many technical limitations experienced by professional photographers. Photographers using the P 45 will achieve exceptional image quality never before possible in professional photography. They will also spend less time in post-production and can focus more on their craft and creativity."

- Ends -

About Phase One
Phase One is the world leader in digital imaging solutions for professional photographers. Its primary products are high-end digital camera backs and the Capture One workflow management software. Phase One is based in Copenhagen, Denmark. www.phaseone.com

The P 45 digital camera back is aimed at the world's most demanding commercial photographers. It has a 39 Mega Pixel sensor and creates 117 MB file sizes per shot resulting in sharper, more detailed images than ever before.

For full specifications of the P 45 digital camera back please visit: http://www.phaseone.com/upload/p_45_datasheet_(screen).pdf

For more details, please visit the Phase One website at www.phaseone.com.

Note: Phase One is a registered trademark of Phase One A/S. All other brand or product names are trademarks or registered trademarks of their respective holders.


(First posted on Monday, December 12, 2005 at 15:34 EST)

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