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PRESS RELEASE: Kodak and Lexar Introduce High-Performance Memory Cards
Ideal for Rapidly Capturing and Viewing Still Pictures and Video using Today's most popular Digital Cameras
LAS VEGAS, January 3, 2006 -- Eastman Kodak Company (NYSE:EK) and Lexar Media, Inc. (Nasdaq: LEXR) today introduced KODAK High Performance memory cards designed for digital camera owners who require high-speed processing for rapid-fire still shooting, high frame rate video capture, and fast computer transfer. Initially available in SD (Secure Digital) format, KODAK High Performance flash memory cards, offered by Lexar, are ideal for users of all SD format digital cameras with both still and video capture capabilities.
"By offering SD High Performance cards, we're improving the overall experience for people who want to capture and store their memories with both still images and video," said Claudio D'Amico, general manager, worldwide memory business, Eastman Kodak Company. "Recreational picture takers want to pick up their digital camera and instantly 'freeze' a moment in time. By using a KODAK memory card that reduces the lag time between shots and optimizes full-motion video capture capability on some cameras, our customers will be ready for anything that comes their way," he added.
KODAK memory cards - including the new SD High Performance cards - help people have greater confidence that their treasured digital pictures and videos are stored safely with state-of-the-art technology. In addition, all KODAK flash memory cards are fully compatible with a lengthy list of consumer electronics devices such as digital cameras and PDAs, as well as tens of thousands of KODAK Picture Kiosks located at retail shops worldwide.
"As part of a multi-year agreement announced in mid-2004, Lexar and Kodak are co-marketing a full range of memory cards," said Tessa Board, vice president and general manager, Kodak Business Unit, Lexar. "These memory cards offer dealers innovative, trustworthy, advanced flash memory products customers have traditionally come to expect from Kodak."
The High Performance flash memory cards will be shown in Lexar's booth at CES #30723, South Hall.
KODAK High Performance flash memory cards will be initially available from Lexar in capacities of 512MB and 1GB this month. Larger capacity cards will be available later this year.
About Lexar Media, Inc.
Lexar is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 92 issued or allowed controller and system patents, and licenses its technology to companies including Olympus Corporation, Samsung Electronics Co., Ltd., SanDisk Corporation and Sony Corporation. Lexar sells its memory cards worldwide and through an exclusive agreement, also sells memory cards under the Kodak brand. Headquartered in Fremont, California, Lexar has operations in countries around the world. More information is available at www.lexar.com.
About Eastman Kodak Company
Kodak is the leader in helping people take, share, print and view images - for memories, for information, for business, and for entertainment. With sales of $13.5 billion in 2004, the company is committed to a digitally oriented growth strategy focused on four businesses: Digital & Film Imaging Systems - providing consumers, professionals and cinematographers with digital and traditional products and services; Health - supplying the medical and dental professions with traditional and digital imaging and information systems, IT solutions and services; Graphic Communications - providing customers with a range of solutions for prepress, traditional and digital printing, and document scanning and multi-vendor IT services; and Display & Components - supplying original equipment manufacturers with imaging sensors as well as intellectual property and materials for the organic light-emitting diode (OLED) and LCD display industries. More information about Kodak (NYSE: EK) is available at www.kodak.com.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements, which are subject to the safe harbor provisions of the Private Litigation Reform Act of 1995. These statements include statements related to the digital photography market, the benefits and availability of, and consumer demand for, KODAK High Performance flash memory cards, and the growth opportunities available to Lexar and Kodak. These forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. These risks include that each company's growth and success depends on its ability to achieve and maintain technology leadership, and develop, sell and market products that are commercially accepted. Readers should also refer to the risk factors described in each company's filings with the SEC, including our most recently filed Form 10-K and Form 10-Q. We assume no obligation to update the information in this release.
Lexar and the Lexar logo are trademarks of Lexar Media, Inc. Kodak is a trademark of Eastman Kodak Company. All other brand or product names are trademarks or registered trademarks of their respective holders.
(First posted on Tuesday, January 3, 2006 at 17:46 EST)