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Fujifilm's FinePix S3 Pro digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Fujifilm USA: S3 Pro memory upgrade
(Monday, January 16, 2006 - 10:34 EST)

A press release today from Fuji Photo Film USA Inc. announces the availability of a hardware upgrade to its FinePix S3 Pro digital SLR.

For a price of $379.95 plus tax (inclusive of the return shipping), Fujifilm will double the camera's buffer memory from 128MB to 256MB, increasing the burst depth when shooting wide dynamic range images from three to eight frames in RAW mode, or from six to 16 frames in JPEG mode. When shooting with standard dynamic range, the buffer depth will increase from seven to 17 RAW frames, or from 12 to 33 JPEG frames. The upgrade also changes the vertical (portrait mode) shutter release button to offer the ability to wake the camera back up from standby.

Customers who elect to have Fujifilm retain their original 128MB buffer memory board instead of returning it to them will receive a $30 discount, for a final price of $349.95 plus tax. Further charges may be required for cameras in need of repairs that are not covered by the warranty.

A PDF form on Fujifilm's site contains information on where to ship your camera for upgrade, plus the form to provide information necessary for the service. The upgrade mirrors one announced in Japan last September, and rolled out in Europe a couple of weeks ago.

Original Source Press Release:


Valhalla, NY January 16, 2006 -- Fuji Photo Film U.S.A., Inc., is now offering a hardware upgrade for the FinePix S3 Pro professional DSLR camera that will improve its continuous shooting capabilities, as well as other performance enhancements.

The FinePix S3 Pro has found a home in the camera bags of thousands of wedding and portrait photographers thanks to its world-renowned Fujifilm color reproduction and industry-leading dynamic range. The 12 MegaPixel FinePix S3 Pro has six MegaPixels dedicated solely to the capture of dynamic range with another set of six MegaPixels dedicated to resolution. Together, these MegaPixel sets create high-resolution files with tremendous dynamic range. At its widest setting the FinePix S3 Pro's dynamic range is 400% percent greater than that of other cameras of similar sensor design.

The hardware upgrade announced today for the FinePix S3 Pro will double the camera's internal buffer memory capacity (from 128MB to 256MB), increasing its continuous frame shooting capabilities. For example, when shooting in RAW Format at the widest dynamic range setting, the FinePix S3 Pro's continuous shooting frames jump from three frames to eight frames.

The FinePix S3 Pro hardware upgrade also includes a "wake-up" feature for the camera's vertical shutter release.

FinePix S3 Pro owners interested in boosting their camera's performance are asked to submit their camera to Fujifilm for the optional upgrade, which costs $379.95 + tax (return shipping is included) Fujifilm will apply a $30 discount if certain conditions are met. To learn more about these conditions, as well as camera submission information, FinePix S3 Pro owners should visit http://www.Fujifilm.com/FinePixS3Pro and look for the "New Buffer Upgrade" information.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 15 for U.S. patents granted during 2004, employs more than 75,000 people worldwide and in the year ending March 31, 2005, had global revenues of more than $23.6 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at http://www.fujifilm.com .

Consumers also can receive news and information direct from Fujifilm USA via RSS. Subscription is free at http://www.fujifilm.com/rss .


All product and company names herein may be trademarks of their registered owners.

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