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PRESS RELEASE: Digital Photography Reaching New Heights
The U.S. Photo Industry 2006: Review and Forecast ( http://www.pmai.org/new_pma/Marketing_res_Rpt.asp?ID=31880#pi ), now available online, provides a comprehensive overview of where the industry was in 2005, and where PMA sees the industry heading in 2006.
Did you know that digital camera sales reached 20.5 million units in 2005 and are expected to increase once again this year? The report also predicts peaking of digital camera sales in 2007 as household penetration climbs and replacement cycles of higher-resolution cameras lengthen.
In addition to digital camera sales and forecasts, the report also covers:
Digital camera purchasing trends: Camera models with resolutions of 5 megapixels or higher accounted for 55 percent of units sold in 2005. A look at the cameraphone market and its future: Cameraphones in operation are expected to have almost doubled in 2005, reaching 30 million units. Share, growth, and forecasts for the photo printing market and various printing methods (home, retail, and online): Retail and online printing exceeded home printing for the first time in 2005. The emergence of new photo products and services for digital camera users. The performance of imaging companies and the general business outlook for 2006.
Essential for effectively running your business, the U.S. Photo Industry 2006: Review and Forecast (http://www.pmai.org/new_pma/Marketing_res_Rpt.asp?ID=31880#pi ), is free to PMA members, or $25 to non-members.
(First posted on Monday, March 27, 2006 at 12:00 EST)