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PRESS RELEASE: Idruna Software Releases Pocket Phojo 4.0
Unique Pocket PC Solution Provides Real Time Photo Coverage from the World Cup
Murrieta, CA, July 24th, 2006 - Idruna Software Inc. has released Pocket Phojo 4.0, the smallest and most effective solution for editing, captioning, and transmitting images from anywhere in the world. With customers including AFP, The US Marine Corps, and The Associated Press, Pocket Phojo has proven itself as the ideal replacement for bulky laptops, successfully getting images back to base from Mount Everest, the middle of the Atlantic Ocean in a rowing boat, and a few football matches in Germany.
Pocket Phojo 4.0 has unique new features designed for covering large events such as the World Cup, where it was used to great effect. Simply connect your Pocket PC to your Canon 1D Mark II, Mark II N, or 1Ds Mark II via USB, take your photos as normal, then all you have to do is press the Protect button on the back of the camera to transmit a fully captioned and press ready image via WiFi, Bluetooth Phone, or BGAN satellite modem, while you keep shooting! Pocket Phojo has become an extremely powerful yet easier to use alternative to the Canon WFT-E1 WiFi transmitter, and greatly extends the capabilities of the supported cameras.
"The new Phojo 4 setup I was using at the World Cup was truly amazing" said The Guardian's Dan Chung. "I set the Pocket PC to automatically transfer pictures I had tagged to the Guardian picture desk without me having to touch a button! We used FTP and connected to the web using pitch side ethernet or 3G mobile phone. It gave a significant advantage not having to worry about fiddling around on a laptop, leaving me free to concentrate on the action."
If you already have a Canon WFT-E1 or Nikon WT-1/2 WiFi transmitter, a Pocket PC Phone, or need to use a remote camera, the new Configure Camera Wizard and built-in FTP Server and PTP/IP support makes setting up your transmitter a snap. Pocket Phojo automatically configures your WiFi settings, and creates a profile to load into the camera, allowing you to be transmitting images in no time at all.
Expanding Pocket Phojo's field of use to other vertical markets is support for the Nikon P1 and P2 WiFi enabled cameras. These cameras cost just a few hundred dollars, yet support shooting pictures and having them transmitted immediately to Pocket Phojo via WiFi. This allows easy integration with web based applications or 3rd party forms software, making Pocket Phojo ideal for any application that requires collecting high quality images, such as police work, real estate, and auction management.
Other notable new features include:
Pricing and Availability
- Pocket Phojo's Image Browser now supports displaying RAW files, and is able to open the JPEG image embedded within.
- GPS Support, AKA GeoTagging or GeoCoding, works with any Pocket PC compatible GPS receiver to automatically embed your current GPS coordinates into the standard Exif headers. This allows 3rd party software to display the location the photo was taken on a map.
- Rotation tags are now supported, so that thumbnails and full size images are automatically rotated to the correct orientation.
Pocket Phojo 4.0 is available now as an upgrade for existing customers, or $489 for new software licenses. A $100 discount is available for freelancers for the next 30 days.
Please visit http://www.idruna.com/pocketphojo.html for more information, including videos demonstrating it in action.
(First posted on Tuesday, July 25, 2006 at 15:39 EDT)