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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Adorama Academy Debuts Do-It-Yourself Special Effects Photography Mini-Site

Consumers can learn how to create classic special effects in-camera or with image-editing software by following free in-depth expert articles at Adorama.com

New York, NY (PRWEB) August 14, 2006 -- For many photo enthusiasts, "straight" photography is fine, but the fun begins when they start manipulating reality to create other-worldly, stunning images. In its ongoing efforts to help its efforts to become better Photographers, Adorama Camera has just published a special editorial mini-site, "SFX: Special Efffects Photography" (http://www.adorama.com/catalog.tpl?op=academy&article=081406&refby=press_sfx).

With over 18 articles covering a wide range of effects written by a team of special-effects photography experts, most of the techniques can be accomplished with either a film or digital camera; in almost all cases, these effects can also be created in Photoshop, and the articles show readers how, using step-by-step instructions.

Some of the effects include:

  • Multiple exposures
  • Zooming your lens during exposure
  • Moving your camera during exposure
  • Creating the illusion of texture
  • Using Mylar to create abstract images
  • Strobe photography
  • Digital 3D anaglyps
One of the articles that many enthusiasts should find valuable is Elinor Stecker-Orel's "SFX Filters: Glass vs. Photoshop" (http://www.adorama.com/catalog.tpl?op=academy&article=081006&refby=press_sfx), a "fight to the finish" comparison of special effects glass filters and creating the same effects in Adobe Photoshop - and which method works best.

Adorama's team of expert writers all contributed stories for this special section, but Elinor Stecker-Orel, who has spent a lifetime collecting special effects photography tips and ideas, provided the most articles.

"Special effects photography is a fun, engaging way for photographers to express their creativity," says Adorama Academy editor Mason Resnick. "And Elinor's enthusiasm for the topic and entertaining style is sure to get readers motivated to check out these techniques."

"SFX: Special Effects Photography" is part of a growing collection of special editorial features, designed for photographers at all levels of experience, at the Adorama Academy (http://www.adorama.com/catalog.tpl?op=academy&refby=press_sfx). Other recently-introduced photography topics covered in-depth include: Landscapes, Travel Photography, Weddings, and Macro. "And," says Resnick, "more are on the way."

Online photo magazine at a retail site?
The Academy, which is quickly becoming a choice destination for photographers at all levels of experience who want to improve their picture-taking and image-editing skills, features how-to photography articles, buying guides, and breaking news about the photography industry, written by a team of top photography experts.

Why would Adorama, a well-respected New York-based camera retailer, publish what is essentially an online photo magazine? Editor Mason Resnick says, "we believe the more information and knowledge we can provide, the more people will trust Adorama both as a reliable information source and as a place where they can feel comfortable buying their photographic gear."


(First posted on Monday, August 14, 2006 at 10:26 EDT)

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