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PRESS RELEASE: Ferrania Technologies expands inkjet products line with Compatible Print Kit
"At last, truly low cost prints at home!"
Chicago, Ill. - November 12, 2006 - Ferrania Technologies (Booth #4342) is here to help retailers attending the 2006 Private Label Manufacturers Association offer their consumers the first ever paper and ink compatible replacement print kit for EPSON PICTUREMATE*.
"It is estimated that there are over 10 million of these printers in US homes," stated Tom Zohn, Inkjet Director of Growth for Ferrania. "We're so pleased that we can offer retailers an attractive alternative to the current OEM product, at a price 45% less than what their consumer customers are currently paying."
As with most inkjet printers, the OEM replacement ink and paper is expensive. The current Epson PictureMate T5570 print pack runs about $30.00 at retail, for a pack containing ink and paper for 100 4" x 6" photos. That's 30¢ per photo. Ferrania's new Compatible Print Kit has a suggested retail price of $19.99 and contains ink and paper to produce 125 4" x 6" photos. That's 25% more photos at nearly half the cost per print…about 16¢ each! The glossy photo paper is instant drying, smudge proof and water resistant. Both paper and ink are 100% compatible and will not void the printer's warranty.
In addition to the new Compatible Print Kit, Ferrania also has available an extensive assortment of inkjet print media , from its award-winning PermaPix™ Advanced Archival inkjet photo paper with PerDura™ Technology to a 50-sheet pack of 4" x 6" glossy photo paper that retails for less than $5.00. "Choosing the right media makes a huge difference in the quality and longevity of prints for both consumers and professionals," Zohn said. "Ferrania's special advanced multi-layer coating structure ensures precise ink placement, image sharpness and true, lifelike colors. Now, our customers can get our high-quality media in more sizes and stocks than ever - and retailers have a greater opportunity to meet specific market needs."
Retailers can make money selling inkjet cartridges as well. Ferrania's family of compatible inkjet cartridges provides retailers the opportunity to sell high quality compatibles at lower prices. In many cases the suggested retail prices are equal to 20 - 70% less than OEM cartridges, while still delivering excellent gross margins to retailers. Ferrania Technologies supplied cartridges are the only inkjet cartridges sold in tamper-proof clamshell packaging. No one else offers this level of protection, not even the OEMs.
"The cost of inkjet cartridges makes them the single largest expense over the life of a desktop printer. The ultimate costs dwarf the initial purchase price of the printer," said Tom Zohn. "These value-priced cartridges give consumers more choices when they shop and it gives retailers flexibility and depth in their product lines. Best of all, it helps reduce the total cost of ownership for many inkjet printers."
The entire selection of inkjet cartridges is designed for 100 percent compatibility in a variety of Epson, Canon, Hewlett-Packard (HP) and Lexmark desktop printers and multi-function machines. In addition to extreme reliability, Ferrania's inkjet cartridges deliver brilliant colors, sharp images and smooth, consistent ink coverage - and they typically provide optimum printing results for a fraction of the cost of OEM printer cartridges.
"Consumers deserve choices, value and high-quality output," Zohn said. "Ferrania inkjet cartridges deliver on all accounts. We believe they are the industry's best value for consumers and they represent tremendous selling opportunities for retailers."
Ferrania also offers a complete range of color print photographic films in ISO 100, 200, 400 and 800 speeds. All color print film is the company's FG Plus series film, which offers sharp detail in images and high performance in contrast and color saturation. The company also offers a complete line of branded and private-label ready-to-use 35mm cameras, including an extensive line of specialty themed cameras, like Baby, Beach, Hispanic, Winter, and the increasingly popular Black & White film camera.
Ferrania Technologies, a world leader in private label photographic and inkjet products, offers tailor-made programs for retailers globally. All Ferrania Technologies products are available for marketing under the company's Solaris™ and OptiJet™ brand names, or as private label solutions. In addition, all product lines are supported by customized promotional programs to maximize product sales.
For more information, please call 888.846.2846 (in the U.S. and Canada), send email inquiries to firstname.lastname@example.org or visit www.ferraniait.com.
* This product is not made by or approved by Epson. All mentioned products, trademarks and brand names are owned by their respective company and are used to show compatibility only.
(First posted on Thursday, October 26, 2006 at 09:57 EDT)