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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Mediastreet Adds Bluetooth Technology to Emotion Digital Picture Frame


Pictures from Cell Phones Wirelessly Transferred Directly to Large 7-inch Screen for Instant Slideshow & Enjoyment

DEER PARK, N.Y. -- June 4th, 2007 -- MediaStreet Inc., a leading independent manufacturer of archival-quality inks with matched inkjet media and other innovative, digital solutions for the photographic, arts and consumer electronics industries, is introducing its new eMotion Bluetooth Digital Picture Frame, the first picture frame capable of instantly transferring images from a picture phone directly to a 7" digital frame without the use of wires or cables. Images transferred from cell phones are immediately viewed on screen and stored in the picture frame's built-in 256MB internal memory. Additionally, camera card memory slots for CF, SD/SDHC, MS/MSPRO, MMC and xD cards provide virtually endless memory capacity for hours of uninterrupted photo, video or music playing. The picture frame also has a USB 2.0 port to accept USB drives (aka thumb drives) at any capacity for even greater content access and flexibility.



MediaStreet's eMotion Bluetooth Digital Picture Frame will have an approximate street price of $149.00. Additional models are available without the Bluetooth technology at a reduced cost. Taking advantage of other advances in technology, MediaStreet will be introducing its new WiFi-enabled digital photo frame this summer.

"We have all turned to our cell phones for taking fun and impromptu photos of friends and family and we will continue to see this trend as the image quality continues to improve and new ways of sharing photos off of the phone are developed," says Norm Levy, president of MediaStreet, Inc. "The ability to share these photos instantly on a large, bright viewing screen that resembles a traditional picture frame adds a whole new dimension to the digital picture taking phenomenon. The eMotion Bluetooth Digital Picture Frame brings to life all of the photos residing on the small-screened camera phone as well as all of the digital photos that we are snapping with our regular cameras that are getting crammed, hidden and lost on our hard drives," Levy added.

Synchronizing or "pairing" a picture phone to the new eMotion Bluetooth Digital Picture Frame is fast and easy. The process is identical to pairing a cell phone with a wireless headset and the simple On Screen Menu Display provides instructions for easy set-up in less than five minutes.

Once paired, images taken with a picture phone can be instantly transferred to the picture frame and viewed on its large 7-inch, LCD 16:9/4:3 aspect ratio screen. The picture frame can be operated with its remote control or from convenient buttons located on the frame itself.

Physically, the digital picture frame allows users to customize the look by providing a variety of interchangeable, real wood frame designs. Consumers can apply the appropriate wood frame to best match other furniture in the home or office while providing the rich, elegant look of traditional picture frames.

The MediaStreet eMotion Digital Picture Frame supports formats for photo, music and video playback. For photographs, the picture frame supports JPEG and BMP. Formats supported for music include MP3 and WMA and video formats include AVI, MPEG1, MPEG2 and MPEG4.

Accessories for the new eMotion Bluetooth Digital Picture Frame include a remote control, AV cable, AC/DC adapter, manual, and of course access to free professional photography, music and videos to be downloaded from MediaStreet's content portals: http://MyDigitalContent.com and http://Beyond.fm.


(First posted on Monday, June 4, 2007 at 20:36 EDT)

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