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Pentax's Optio V10 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Pentax: Two new Optio digicams
By
(Monday, October 1, 2007 - 18:00 EDT)

Pentax has today announced two new digital camera models - one that continues its Optio A-series, and the other marking the beginning of a new V-series line.

The Pentax Optio A40 follows in the footsteps of the existing Optio A30 model. Body styling is similar, although the A40 is a few millimeters less tall and wide than its predecessor. Sensor resolution is bumped slightly from ten to twelve megapixels, and the same SMC Pentax-branded 3x optical zoom lens from the A30 is featured in the new camera - although since the image sensor is just slightly larger than in the previous model, the equivalent focal range is just slightly wider at 37 - 111mm equivalent. Also retained from the previous camera is its 2.5" LCD display with a higher than average 232,000 pixel resolution. This LCD is the only method of framing images since the A40 forgoes any form of optical viewfinder.

The Pentax A40 has a maximum aperture that varies from f/2.8 to f/5.4 across the zoom range. ISO sensitivity is from 64 to 3200 (the latter achieved in Digital SR mode), and the A40 offers both Shutter-priority and Manual exposure modes, plus a generous selection of scene modes. The A40 offers shutter speeds ranging from 1/2000 to 4 seconds, Multi-segment, Center-weighted and Spot metering modes, and +/- 2.0EV of exposure compensation. Optio A40 connectivity includes both high-speed USB 2.0 and NTSC / PAL video, and images are stored on Secure Digital / MultiMediaCards, including newer SDHC types, plus 21MB of built-in memory - a scant megabyte less than is free in the previous model. Power is derived from a proprietary Lithium Ion battery pack.

The Pentax Optio V10 meanwhile features a Pentax-branded 3x optical zoom lens,which covers a fairly standard range, from a rather tight wide angle 36mm equivalent to a 108mm equivalent telephoto. The lens is coupled with an eight megapixel imager and huge 3.0" LCD display that has 230,000 pixels. As with the A40 model it is announced alongside, this LCD is the sole method of framing images - the Optio V10 forgoes any form of optical viewfinder.

Other Optio V10 features include twelve scene modes, power from a proprietary Lithium-ion rechargeable battery or optional AC adapter, and SD / MMC card storage plus 52.1MB of built-in memory. There's also USB 2.0 High-Speed computer connectivity and NTSC / PAL video out to let you see your photos or movies on a television.

The Pentax Optio A40 ships from October 2007, priced at US$300 - $50 less than the list price of the A30 when it shipped last March. The Pentax Optio V10 follows from November, priced at $250 list.

Pentax Optio A40
Pentax's Optio A40 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
General
Camera TypeUltra Compact
ManufacturerPentax
Model NumberA40
Dimensions3.6 x 2.2 x 0.9"
91.4 x 55.9 x 22.9mm
Weight150.0 g
5.2 oz
Planned Price$299.95
Planned AvailabilityOct 2007
Image Capture
Sensor Type1/1.7 CCD
12.40 megapixels (total)
12.00 megapixels (effective)
Filter TypeRGBG
Aspect Ratio4:3
Image Dimensions4000 x 3000 (12.0 megapixels)
3648 x 2736 (10.0 megapixels)
3072 x 2304 (7.1 megapixels)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1024 x 768 (0.8 megapixels)
640 x 480 (0.3 megapixels)
Image Quality3 levels
Image Preview / Review
ViewfinderNo
LCD2.5", 232,000 pixels
Playback Zoom8.0x max
Lens
Lens TypeSMC Pentax Zoom (7 elements in 5 groups, 3 aspherical)
3x optical zoom
Image StabilizationYes
Focal Length7.9 - 23.7mm (actual)
37 - 111mm (35mm equivalent)
Aperture Rangef/2.8 (wide) - f/5.4 (tele) - ???
Focusing System5 point Contrast Detect AF; spot, tracking, and face recognition with AF assist lamp
Manual Focus possible (0) steps
Focusing RangeNormal: 14" - infinity (35 cm - infinity)
Macro: 2.4" - 16" (6 cm - 40 cm)
Exposure
ISO SensitivityAuto, 50, 100, 200, 400, 800, 1600, 3200 (auto up to 3200 in Digital SR mode)
Shutter Speed4 - 1/2000 second
Exposure ModesProgram, Shutter, Manual
Metering ModesTTL metering: Multi-segment, Center-weighted, Spot
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, Daylight, Shade, Tungsten, Fluorescent, Manual, Manual
Internal FlashModes: On, Off, Auto, Redeye, Soft Flash
Range: Auto ISO: Wide: 0.20 - 23 ft (0.06 7.1 m); Tele: Approx. 1.15 11 ft (0.35 3.5 m)
Creative
Scene ModesNatural Skin Tone, Half-length Portrait (3MP), Night Scene, Landscape, Flower, Portrait, Kids, Digital SR (5MP), Surf & Snow, Sport, Pet, Text, Food, Frame Composite (3MP), Dynamic Range Adjustment
Digital ZoomUp to 6x
Self TimerYes, 2 or 10 seconds
Movie FormatAVI (DivX MPEG-4) with audio
Storage
Recording MediumSD/MMC, Built-in
File SystemComplies with Design Rule for Camera File System (DCF)
File FormatJPEG (EXIF 2.2)
Connectivity
VideoYes, NTSC / PAL switchable
ComputerUSB 2.0 High Speed
OtherDC input
Power
Battery TypeLithium Ion rechargeable
Battery Form FactorProprietary D-LI68
Product Bundle
SoftwareSoftware (S-SW69) CD-ROM
Battery / Charger1 x Proprietary D-LI68 Lithium Ion rechargeable battery and charger
Flash Memory21.0MB Internal
Other
Digital Print Ord er Format (DPOF) compliantYes
PictBridge CompliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
Remote ControlYes, IR, optional
More Photos
Pentax's Optio A40 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
Pentax's Optio A40 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
Pentax's Optio A40 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
 

Pentax Optio V10
Pentax's Optio V10 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
General
Camera TypeUltra Compact
ManufacturerPentax
Model NumberV10
Dimensions3.8 x 2.3 x 0.7"
96.5 x 58.4 x 17.8mm
Weight139.0 g
4.9 oz
Planned Price$249.95
Planned AvailabilityNov 2007
Image Capture
Sensor Type1/2.35 CCD
8.50 megapixels (total)
8.00 megapixels (effective)
Filter TypeRGBG
Aspect Ratio4:3
Image Dimensions3264 x 2448 (8.0 megapixels)
2592 x 1944 (5.0 megapixels)
2304 x 1728 (4.0 megapixels)
2048 x 1536 (3.1 megapixels)
1600 x 1200 (1.9 megapixels)
1024 x 768 (0.8 megapixels)
640 x 480 (0.3 megapixels)
Image Quality3 levels
Image Preview / Review
ViewfinderNo
LCD3.0", 230,000 pixels
Lens
Lens TypeSMC Pentax Zoom (6 elements in 5 groups, 4 aspherical)
3x optical zoom
Image StabilizationNo
Focal Length6.3 - 18.9mm (actual)
36 - 108mm (35mm equivalent)
Aperture Rangef/3.1 (wide) - f/5.9 (tele) - ???
Focusing System9 point Contrast Detect AF; spot, tracking, and face priority
Manual Focus possible (0) steps
Focusing RangeNormal: 16" - infinity (40 cm - infinity)
Macro: 2.0" - 41" (5 cm - 100 cm)
Exposure
ISO SensitivityAuto, 50, 100, 200, 400, 800, 1600, 3200 (auto up to 3200 in Digital SR mode)
Shutter Speed4 - 1/2000 second
Exposure Mod esProgram
Metering ModesTTL metering, Multi-segment
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, Daylight, Shade, Tungsten, Fluorescent, Manual, Manual
Internal FlashModes: On, Off, Auto, Redeye reduction
Range: Auto ISO: Wide: 18 ft (5.5 m); Tele: Approx. 9.5 ft (2.9 m)
Creative
Scene ModesNight Scene, Landscape, Flower, Natural Skin Tone, Portrait, Surf & Snow, Sport, Digital SR, Kids, Pet, Food, Frame Composite (3M)
Digital ZoomUp to 4x
Self TimerYes, 2 or 10 seconds
Movie FormatAVI (Motion JPEG) with audio
Storage
Recording MediumSD/MMC, Built-in
File SystemComplies with Design Rule for Camera File System (DCF)
File FormatJPEG (EXIF 2.2)
Connectivity
VideoYes, NTSC / PAL switchable
ComputerUSB 2.0 High Speed
OtherDC input
Power
Battery TypeLithium Ion rechargeable
Battery Form FactorProprietary D-LI63
Product Bundle
SoftwareSoftware (S-SW70) CD-ROM
Battery / Charger1 x Proprietary D-LI63 Lithium Ion rechargeable battery and charger
Flash Memory52.1MB Internal
Other
Digital Print Order Format (DPOF) compliantYes
PictBridge CompliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
More Photos
Pentax's Optio V10 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
Pentax's Optio V10 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
Pentax's Optio V10 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
Pentax's Optio V10 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
 

 


PENTAX OPTIO A40 FACT SHEET

12.0 megapixels for higher image quality and enhanced performance
The Optio A40 marks PENTAX’s first 12.0 megapixel digital camera for ultra high-definition images. Equipped with a high resolution 1/1.7 inch CCD for a wider light receiving area that is superior in tone reproduction and a new image engine that offer excellent color reproduction.

Three types of anti-shake functions to suit any photography situation

  • Mechanical Shake Reduction
    The Shake Reduction (SR) mechanism is unique to PENTAX, and corrects camera shake when photographing still images by shifting the image sensor (CCD) horizontally and vertically in relation to the amount of shake that the high-accuracy gyro sensor detects. Shake Reduction technology used in PENTAX’s digital SLR cameras is applied to the Optio A40 for highly corrective effects that are equivalent to shutter speeds of approximately 2.5 to 3.5 stops.
  • Digital Shake Reduction
    Digital SR (Shake Reduction) mode automatically adjusts sensitivity, to an ultra-high sensitivity of ISO 3200 according to the brightness of the subject, and effectively reduces camera shake and subject blurring when photographing still images. With fast shutter speeds, photography with reduced blurring is available.
    *Recording size is fixed at 5M (2592x1944 pixels) when “Digital SR” is selected.
  • Movie Shake Reduction *
    The Movie SR function electronically reduces camera shake exclusively during the shooting of movies. This function uses software to effectively correct distortions in images caused by camera shake during the capturing of movies.
    *When using “Movie SR”, the field of view is narrower than during normal recording.

Face Recognition AF&AE function that improves portrait photography
The Optio A40 is equipped with a Face Recognition AF&AE function* that automatically detects and focuses on faces. In addition, the Optio A40 also comes with new functions that apply face recognition technology, such as “Natural Skin Tone” mode, which smoothly captures skin texture based on the detected information, and “Half-length Portrait” mode,** which automatically takes a head and shoulders photograph of people recognized in photo frame.
*This camera’s “Face Recognition AF&AE” function uses the Face Tracker face recognition technology from FotoNation.
**Recording size is fixed at 3M (2048x1536 pixels) when “Half-length Portrait” is selected.

New Dynamic Range Adjustment function captures a wider exposure range
The Optio A40 is newly equipped with a Dynamic Range Adjustment by correct tones for highlight or shadowed areas of a subject with significant differences in contrast. Even when photographing people with sun in the background, the new function highlights subjects and maintains background tones.

Bright and easy-to view LCD monitor
This LCD monitor is a high intensity type equipped with an LCD booster that adjusts the brightness of the screen even when viewed outdoors. The 2.5 inch size and high resolution of approximately 232,000 pixels makes it easy to confirm picture composition and focus quality. With a wide viewing angle, the screen may be viewed easily since there is little change in brightness and colors even when looking at the monitor diagonally.

3X optical zoom and 6X digital zoom for a maximum of 17.9X magnification
The Optio A40 features a 3X optical zoom lens with a focal range covering angles of view equivalent to those of a 37-111mm lens in 35mm format, which is ideal for a broad spectrum of subjects from landscapes to portraits. The zooming power increases to 17.9X zoom capability when combined with 6X digital zoom.

Video recording function with high-quality recording for extended capture
The Optio A40 smoothly captures movies at 30fps (frames per second) at sizes up to 640x480 pixels with image quality rivaling camcorders. Equipped with DivX® (MPEG-4) movie format,* the Optio A40 records long, high-quality movies.
*The Optio A40 is DivX® certified. Movie playback is not supported on Macintosh operating systems.

Additional Features

  • Users can freely choose Shutter-Priority AE mode and Manual Exposure mode, depending on the effect they are aiming to achieve
  • An Intelligent Zoom function enables images to be magnified, while maintaining the image quality of optical zoom
  • Auto Picture mode automatically determines the best settings for the shooting conditions
  • Mode palette provides quick access of 18 shooting modes and 15 playback modes
  • Approximately 21.0 MB of built-in-memory
  • Compatible with SD memory cards and SDHC memory cards
  • FotoNation’s red eye compensation function for flash shots
  • Includes the ACDSee for PENTAX 3.0 image viewer/image management software that support Windows Vista™
  • Supports PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III

PENTAX and Optio and smc PENTAX are trademarks of PENTAX Corporation
This product supports PRINT Image Matching III. PRINT Image Matching enabled digital still cameras, printers and software help photographers to produce images more faithful to their intentions. Some functions are not available on printers that are not PRINT Image Matching III compliant
Copyright 2001 Seiko Epson Corporation. All Rights Reserved. PRINT Image Matching is a trademark of Seiko Epson Corporation. The PRINT Image Matching logo is a trademark of Seiko Epson Corporation
Microsoft and Windows are registered trademarks of Microsoft Corporation in the United States and other countries
Windows Vista is either a registered trademark or trademarks of Microsoft Corporation in the United States and/or other countries
All other brands or product names are trademarks or registered trademarks of their respective companies
Design and specifications are subject to change without notice


PENTAX OPTIO V10 FACT SHEET

An ultra-slim body with a sophisticated texture
An exclusive slim battery and a smaller circuit board allow an ultra-slim, high quality aluminum alloy body of just ¾ of an inch (19mm) thick.

Large, 3.0 inch easy viewable LCD monitor
The Optio V10 comes with a high resolution 3.0 inch LCD monitor with approximately 230,000 pixels that enables images and the text to be displayed largely and clearly. The LCD monitor has a wide viewing angle of 170 degrees from all directions, making it easy to confirm images, even when looking at the screen diagonally.

3X optical zoom and 4X digital zoom for a maximum of 12X magnification
The Optio V10 features a 3X optical zoom lens equivalent to 36-108mm in the 35mm format, which is ideal for a broad spectrum of subjects from landscapes to portraits. Combined with 4X digital zoom, the zoom equals 12X zoom capability.

High resolution images
The Optio V10’s 8.0 effective megapixels and high performance PENTAX lens precisely captures images down to the finest details to deliver high resolution photos that look sharp even at large magnifications.

Digital SR (Shake Reduction)
Digital SR (Shake Reduction) mode automatically adjusts sensitivity as high as the ultra-high sensitivity of ISO 3200 according to the brightness of the subjects, and effectively reduces camera shake and subject blurring when photographing still images.

Face Recognition AF&AE function for portrait photography
The Face Recognition AF&AE* function automatically detects and focuses on faces, regardless of where the people appear in the photo frame.
*Available when the photography mode is “Portrait” and “Natural Skin Tone” and the camera is directed at people from the front.

Auto Picture mode automatically determines the best mode for shooting conditions
The Auto Picture mode lets the camera automatically determine the shooting conditions for Landscape, Portrait, Night Scene, and Normal modes and choose the optimum settings for each subject. This function eliminates the necessity of making a number of individual settings.

Additional Features

  • Mode palette provides quick access to 16 shooting modes and 13 playback modes
  • Recording movies with Movie SR (Shake Reduction) function can deliver high quality images rivaling camcorders
  • Auto-Macro mode allows close-up photography as near as 3.9 inches (10cm) while in the normal focusing mode
  • Auto-tracking AF continuously focusing on a moving subject
  • Date imprint function for easy image categorizing
  • Calendar Display function allows image retrieval based on the capture date
  • Approximately 52.1MB of built in memory
  • FotoNation’s red-eye correction function for flash shots
  • Includes the ACDSee for PENTAX 3.0 image viewer/image management software that support Windows Vista™
  • Supports PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III

PENTAX and Optio are trademarks of PENTAX Corporation.
This product supports PRINT Image Matching III. PRINT Image Matching enabled digital still cameras, printers and software help photographers to produce images more faithful to their intentions. Some functions are not available on printers that are not PRINT Image Matching III compliant.
Copyright 2001 Seiko Epson Corporation. All Rights Reserved. PRINT Image Matching is a trademark of Seiko Epson Corporation. The PRINT Image Matching logo is a trademark of Seiko Epson Corporation.
Microsoft and Windows are registered trademarks of Microsoft Corporation in the United States and other countries.
Windows Vista is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries.
All other brands or product names are trademarks or registered trademarks of their respective companies.
Design and specifications are subject to change without notice.

Original Source Press Release:

PENTAX INTRODUCES OPTIO A40 WITH 12 MEGAPIXELS AND SUPER-SLIM OPTIO V10 WITH 3 INCH MONITOR

GOLDEN, CO. (October 1, 2007)…PENTAX Imaging Company has announced the PENTAX Optio A40, the latest model in the Optio A series of advanced compact digital cameras with superior image quality and performance. Featuring 12 megapixels, this latest Optio features three types of Shake Reduction including mechanical, digital and movie. Each version helps deliver sharp, blur-free shots where camera shake is an issue such as action photography or in low light conditions at dawn, dusk or at night. The Optio A model also features the newest Face Recognition technology including a Natural Skin Tone mode and a Half-length Portrait mode, which automatically takes a head and shoulder photograph of subjects.

PENTAX also announced the Optio V10, an ultra-slim compact digital camera equipped with a large 3.0 inch LCD monitor for enhanced usability and easy viewing. The Optio V10 features 8 megapixels, a 3X optical zoom and easy operations in a slim, stylish, affordable body.

The Optio A40 will ship in October 2007 for US $299.95 and the Optio V10 will ship in November for $249.95.

PENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, eyepieces and mobile printers and scanners.  For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses.  With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

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