Valhalla, N.Y., October 17, 2007 - FUJIFILM U.S.A., Inc. is pleased to announce a new promotion that enables professional photographers to purchase a FinePix S5 Pro camera at the reduced price of $1,699.95 - a $200 savings. In addition, Fujifilm is also offering professional photographers a free Power Grip, plus a Pantone Huey™ Pro* with purchase of the S5 Pro Body Only Kit, a savings of $280 with mail-in rebate.

Available only through authorized Fujifilm dealers, the "Get a Grip" promotion represents a total savings of $480.

"With this new promotion, we're happy to make it easier for those photographers who have been waiting for the opportunity to get the S5 Pro," says Darin Pepple, consumer and professional marketing manager with Fujifilm's Electronic Imaging Division. "And the new Power Grip provides a useful, proven tool for the professional photographer."

At the heart of the FinePix S5 Pro is Real Photo Technology Pro, which combines the Super CCD SR Pro sensor and the new RP Processor Pro, and allows for the wide dynamic range with smoother tonality from brightest light to darkest shadow. The S5 Pro offers six preset dynamic range settings for expanded dynamic range between 100% and 400% and three new variations of the original film simulation modes pioneered in the FinePix S3 Pro have been added (five modes in total).

For more information on the FinePix S5 Pro, visit www.fujifilmusa.com.

*Pantone Huey standard edition will be mailed out with an option for a FREE upgrade to Huey Pro via online software download from Pantone.

About FUJIFILM U.S.A., Inc.
FUJIFILM U.S.A. Inc., is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com . To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss .

About FUJIFILM
Fujifilm Corporation brings continuous innovation and leading-edge products to a broad spectrum of imaging industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion. Fujifilm ADRs (American Depository Receipts) are traded in the U.S. on the NASDAQ exchange (NASDAQ:FUJI). For more information, please visit www.fujifilmholdings.com.

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